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.@yangmeyerCocoaHeads Stockholm3 Nov 2014

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Publishing Mac appsoutside the Mac App Store

MAS cons• Review Guidelines

• Sandboxing

• Waiting for Review

• Standard landing page experience

• Inflexible pricing (trials, upgrades, coupons)

• Customer support

• No quick refunds

Non-MAS pros• Build whatever you want

• Release whenever you want

• Custom landing page experience

• Free trials

• 1-on-1 customer support and relationships

• Curated reviews & testimonials

Non-MAS cons• Need your own landing page

• Need your own analytics

• Need your own payments/storefront system

• Need your own download hosting

• Need your own licensing system

• Need your own updating mechanism

How-To

Own Landing Page• Domain: Gandi.net (29€/yr)

• Design: ThemeForest.net ($12 for "Shoelace")

• Hosting: GitHub Pages (free)

• Signup: Mailchimp (free up to 2k subscribers)

Own Analytics• Google Analytics for gemba.io (free)

• Mixpanel for Gemba.app (free up to 200k events/month)

Own Payments• FastSpring?

• Gumroad?

• Paddle.com ($0.50 + 5%)

Own Licensing• CocoaFob?

• Paddle.com !

Own Download Hosting• Amazon S3/CloudFront?

• Paddle.com !

Own Updating• Sparkle (free)

Full Exposure

When things go wrong, you will hear about it.

When things go great, you will hear about it.

Tack!...

Let me know if I can help:

@yangmeyeryang@gemba.io