pulses conclave and gulfood show present lessons and opportunities for marketing ... · 2020. 5....

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PULSES CONCLAVE AND GULFOOD SHOW PRESENT LESSONS AND OPPORTUNITIES FOR MARKETING CANADIAN PULSES Ŷ W' ŝƌĞĐƚŽƌƐ ƚƌŝƉ ƚŽ ƚŚĞ WƵůƐĞƐ ŽŶĐůĂǀĞ ĂŶĚ 'ƵůĨŽŽĚ ^ŚŽǁ ĚĞŵŽŶƐƚƌĂƚĞĚ ƚŚĞ ǁŽƌůĚƐ ŐƌŽǁŝŶŐ ĂƉƉĞƟƚĞ ĨŽƌ ƉůĂŶƚͲďĂƐĞĚ ƉƌŽƚĞŝŶ ĂŶĚ ƉƌĞƉĂƌĞĚ ŵĞĂůƐ ǁŚŝůĞ ĂůƐŽ ĐŽŶĮƌŵŝŶŐ ƚŚĂƚ ŐƌŽǁŝŶŐ ƚŚĞ ĚŽŵĞƐƟĐ ŵĂƌŬĞƚ ĨŽƌ ĂŶĂĚŝĂŶ ƉƵůƐĞƐ ŝƐ Ă ŬĞLJ ŽƉƉŽƌƚƵŶŝƚLJ ůďĞƌƚĂ WƵůƐĞ 'ƌŽǁĞƌƐ ;W'Ϳ ŝƌĞĐƚŽƌ 'ƌĞŐ ^ƚĂŵƉ ƐĂǁ ĮƌƐƚŚĂŶĚ ŚŽǁ ƋƵŝĐŬůLJ ŶĞǁƐ ƚƌĂǀĞůƐ ĂďŽƵƚ ĂŶLJ ŵĂƌŬĞƚ ŚŝĐĐƵƉƐ ǁŚĞŶ ŚĞ ĂƩĞŶĚĞĚ ƚŚĞ WƵůƐĞƐ ŽŶĐůĂǀĞ ŝŶ ĂŵďLJ sĂůůĞLJ /ŶĚŝĂ ŝŶ &ĞďƌƵĂƌLJ tŚĞŶ ƚŚĞ ƌĂŝů ƉƌŽƚĞƐƚƐ ǁĞŶƚ ŽŶ ƚŚĂƚ ǁĂƐ ŽŶ ƚŚĞ ƐůŝĚĞ ƚŚĞ ĚĂLJ ĂŌĞƌ ŝƚ ŚĂƉƉĞŶĞĚ ĂŶĚ Ăůů ƚŚĞ ƉƵůƐĞ ƚƌĂĚĞƌƐ ĨƌŽŵ ĂƌŽƵŶĚ ƚŚĞ ǁŽƌůĚ ĂƌĞ ƐŝƫŶŐ ŝŶ ƚŚĞ ĐŽŶĨĞƌĞŶĐĞ ƐĞĞŝŶŐ ƚŚŝƐ ŝƐ ĂŶĂĚĂƐ ƉƌŽũĞĐƟŽŶ ĨŽƌ ĂĐƌĞƐ ĨŽƌ ŶĞdžƚ LJĞĂƌ ďƵƚ ŬĞĞƉ ŝŶ ŵŝŶĚ ƚŚĞ ŶŽƚĞƐ Ăƚ ƚŚĞ ďŽƩŽŵ ƐĂŝĚ ƚŚĂƚ ƚŚĞƌĞƐ Ă ƌĂŝů ƉƌŽƚĞƐƚ ĂŶĚ ƚŚĞ ƌĂŝůǁĂLJƐ ĂƌĞ ƐŚƵƚ ĚŽǁŶ ^ƚĂŵƉ ƌĞĐĂůůĞĚ /ƚ ŝƐ ĚĞǀĂƐƚĂƟŶŐ ŚŽǁ ĨĂƐƚ ŶĞǁƐ ǁŝůů ƚƌĂǀĞů ǁŚĞŶ ǁĞ ĞdžƉŽƌƚ ϵϬй ŽĨ ǁŚĂƚ ǁĞ ŐƌŽǁ /ƚƐ ƐŽ ŝŵƉŽƌƚĂŶƚ ƚŽ ůŽŽŬ Ăƚ ĚŝǀĞƌƐŝĨLJŝŶŐ ŽƵƌ ŵĂƌŬĞƚƐ ǁŝƚŚŝŶ EŽƌƚŚ ŵĞƌŝĐĂ ƚŽ ůŽǁĞƌ ŽƵƌ ƌŝƐŬ ŽĨ ƐŽŵĞƚŚŝŶŐ ůŝŬĞ ƚŚĂƚ ŚĂƉƉĞŶŝŶŐ /ƚ ŵĂĚĞ ŵĞ ƌĞĂůŝnjĞ ŚŽǁ ŝŵƉŽƌƚĂŶƚ ƚŚĂƚ ĚŽŵĞƐƟĐ ŵĂƌŬĞƚ ŝƐ ĨŽƌ Ă ĐƌŽƉ Žƌ ƉƌŽĚƵĐƚ ĞŶĚ ƵƐĞ dŚĞ WƵůƐĞƐ ŽŶĐůĂǀĞ ŚŽƐƚĞĚ ĞǀĞƌLJ ƚǁŽ LJĞĂƌƐ ďLJ ƚŚĞ /ŶĚŝĂ WƵůƐĞƐ ĂŶĚ 'ƌĂŝŶƐ ƐƐŽĐŝĂƟŽŶ ŝŶĐůƵĚĞƐ ƉƌĞƐĞŶƚĂƟŽŶƐ ĨƌŽŵ ĚŝīĞƌĞŶƚ ĐŽƵŶƚƌŝĞƐ ĂďŽƵƚ ƚƵƌŶĂƌŽƵŶĚ ƟŵĞƐ ĂŶĚ ŽƚŚĞƌ ĚĞƚĂŝůƐ dŚĞ ŝŶĐƌĞĂƐŝŶŐ ƉŽƉƵůĂƌŝƚLJ ŽĨ ĐŽŶǀĞŶŝĞŶĐĞ ĨŽŽĚ ǁĂƐ ĞǀŝĚĞŶƚ ŝŶ /ŶĚŝĂŶ ŵĂƌŬĞƚƐ 22 >ZdWh>^KD

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  • PULSES CONCLAVE AND GULFOOD SHOW PRESENT LESSONS AND OPPORTUNITIES FOR MARKETING CANADIAN PULSES

    2 2

  • APG Zone 1 Director Greg Stamp toured the Gulfood Show with Rania Hassan, Trade

    “To me it made pulses in

    food as a protein source

    more important, especially

    for a country that doesn’t

    –Greg Stamp

    PU L S E C R O P N E W S

    2 3

  • Products containing pulse protein and other plant protein were a hot commodity at the

    2 4