pure imagination by jessica macaranas
DESCRIPTION
Applied Branding Fall 2011TRANSCRIPT
2
3
4
5
6
FOLK SOLID
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr SS Tt Uu Vv Ww Xx Yy Zz
7
pure imagination
Our purpose is to let the customer explore their
talent and creativity. We encourage the customer
to test their boundaries, to be bold and
experiment - and be rewarded by doing so. Pure Imagination
founds an environment where the customer does not have to
worry about meeting the standards and being the norm. We
will strive to give the customer a brand that is like no other.
We wish to encourage our audience to think outside the
box and go forth with what they enjoy. Overall, we want to
accomplish providing a creative medium for creative minds.
We want to challenge as well as inspire the customer. A mix
of edgy and cute, Pure Imagination’s clothing is fun and
artistic, and brings the consumer to a world where cartoon
and imagination surface and become real life. We are a
company that strives to generate curiosity, and we do so by
being artistic, creative, clever, high quality, fun, fashionable,
edgy, progressive.
8
9
stationary
10
11
StorefrontStorefront
12
13
Store interior
14
15
store design studio
16
17
packaging
18
19
hangtags
20
SIZE: SMCOLOR: BLACK
10479 209
PURE IMAGINATION LOGO TEE
21
clothing tags
22
23
product Design
Our customers are hungry
for something new and
innovative. They seek
clothes that match their personalities
- young and wild. Whether in high
school or working, our customer is
art-driven and strongly into
expressing their true colors. They
need not act or dress like everyone
else. Our customer knows how
important it is to think creatively.
To avoid thinking one is wrong, and
to push for what you believe in.
24
shirts & tops : $30-$60outerwear: $60 - $100jackets: $60 - $80sweaters: $30 - $40sweatshirts: $30 - $40bottoms: $30 - $70
graphic shirtstopsouterwearjacketssweaterssweatshirtsbottoms
25
PRoduct : apparel
26
2627
27
product: apparel
28
2829
29
PRoduct : apparel
30
3031
product : merchandise
32
33
product: MERCHANDISE
34
35
product: printing service
We intend to spark our client interest with a unique selling proposition. Pure Imagination is also a t-shirt printing service.
Our customers can submit their designs and artwork to our company. We hold monthly contests on our site, in which customers can check
up and enter. Customers who enter will have a chance of getting them sold on our website and at our store. We also hold printing services for
clients interested in using our shirts for wholesale purposes. Only Pure I magination can let you create designs that are out of this world.
36
37
magazine ad
38
39
catalog
40
41
website design
42
43
outdoor Advertising
44
45
outdoor Advertisingoutdoor Advertising
46
47
outdoor Advertising
48
49
outdoor Advertising
50
51
outdoor Advertising
52
53
outdoor Advertising
54
55
outdoor Advertising
56
57
vehicle advertising
58
59
vehicle advertisingvehicle advertising
60
61
company vehicle
62
63