1. PUSH ALERTS:THE GOOD, THE BAD,THE UGLY#pushalerts14 September 25, 2014

2. The PanelEtan HorowitzCNN@etanowitzDeepeshBanerjiCBSSports.com@deepeshbanerjiCory BergmanBreaking News@corybeAlyssa MerittUrban Airship@urbanairship#pushalerts14 3. Ground RulesNothing is personalWere all learning togetherLets all be friends#pushalerts14 4. #pushalerts14Its hard to over-hype the power of mobilepush notifications. For the first time in humanhistory, you can tap almost two billion peopleon the shoulder.Ariel Seidman, founder of Gigwalk 5. #pushalerts14With great power comes great responsibility.Uncle Ben from Spiderman (citing Voltaire) 6. https://www.youtube.com/watch?v=7qwt-QC6Axs#pushalerts14Video: Thats Not Breaking News 7. Your app matters Apps beat webbrowsers 7 out of every 8minutes of mediaconsumption is onmobile devices#pushalerts14Source: Comscore 2014 US Mobile App Reporthttp://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report 8. #pushalerts14There are winners and losersPush notification opt-in rate byindustrySource: Urban Airships 2013 Good Push Index. Data from more than 2,400 apps and 500 million pushnotifications. 9. Push helps retain users#pushalerts14Media retention (% of users who opened the app)Source: Urban Airships 2013 Good Push Index. Data from more than 2,400 apps and 500 million pushnotifications. 10. Push 101StandardpushBadgingInbox#pushalerts14 11. Push & PullInteractive Notifications Widgets#pushalerts14 12. The GoodAsk for theopt-in. Andbetransparent.TheGuardian.#pushalerts14 13. The GoodMake it easyto share.ABC Newssocial share.iOS 8 InteractiveNotification Swipe left toexpose button(s)Initiate socialsharing bytapping onShare buttonChoose youradventure select ShareChoosingsharelaunchessharedialogchoose howto share e.g.Message#pushalerts14Prepopulatedshare messagethat can becustomized 14. The GoodDont Teasetoo much.The alertshould standon its own.Its OK forusers toread thealert and notopen yourapp#pushalerts14 15. The GoodFollow upalerts withcorrectionsor essentialupdates#pushalerts14 16. The GoodLink alerts toan actualpiece ofcontent inthe app#pushalerts14 17. The BadOnepersonsnews isanotherspersonsspam.Curate andrespectpreferences.#pushalerts14 18. The BadDont overdo it!Think carefullyabout sendingmultiple alerts onthe same topic in ashort amount oftime.Especially if youdont offerpersonalization.#pushalerts14 19. The GoodAvoidspoilersBleacherReport TeamStream#pushalerts14 20. The GoodKeep itrelevant withpreferences.BreakingNews andUSA TodayTopic Alerts#pushalerts14 21. The GoodCustomizecontentstreams.BreakingNews EditorAlerts#pushalerts14 22. The GoodTarget withrelevantlocal contentBreakingNewsProximityAlerts#pushalerts14 23. The Ugly:http://thatsnotbreakingnews.comAdd valuewith eachpush.Be VERYcareful whentestingalerts. Usereal alertcontent ifpossible.#pushalerts14 24. Discussion Time!#pushalerts14 25. Whats your alerts workflow? Staffing Who sends the alert? CMS & Tools Levels of alerts How do you decidewhen to send an alert? Automated alerts?#pushalerts14 26. DiscussionHow do you measure the success of a pushaHleorwt? do metrics influence your alerts strategy? 27. Should news organizations sendnon-breaking news push alerts? 28. What about alerts that promptyou to watch live video or liveTV? 29. Whats the best wording foralerts?BREAKING?Open theapp toWATCHLIVE?#pushalerts14 30. Discussion#pushalerts14Whats the next big thing in mobile alerts? 31. Thank you!