putting pr in front of your inbound marketing engine
DESCRIPTION
Why PR should be the starting point of your marketing initiatives.TRANSCRIPT
PUTTING PR IN FRONT OF YOUR INBOUND MARKETING ENGINE
SCOTT BARADELL, APRPRESIDENTIDEA GROVE
@DALLASINBOUND#SMCDALLAS
WHAT’S OLD IS NEW
Topical Stories Newsjacking
Media Outreach Site Outreach
Thought Leadership Authorship
PR AT THE TOP OF THE FUNNEL
PRSOCIALSEARCH
BLOGSDOWNLOADS
CROEMAIL
CASE STUDY:SPOUSAL
OUTPLACEMENT
STARTING WITH THE STORY IDEA
PRESS RELEASE
MAGAZINE FEATURE
BYLINE / WHITE PAPER
VIDEO
BLOG POSTS
EMAIL CAMPAIGN
STARTING WITH THE STORY IDEA
CASE STUDY:FROM PUBLICIST
TO PUBLISHER
SERVICEVIRTUALIZATION.COM
TODAYSWIRELESSWORLD.CO
M
TodaysWirelessWorld.com