Putting the Boot to the

Tobacco Industry

How to Successfully Plan Tobacco Prevention Activities

SWAT Structure: The BIG Picture

SWAT Headquarters(OSDH -OTCP)

SWAT Teams Adult

Partners

CX Coordinators

(County)

SWAT Regional

Coordinators

Empower youth to expose

Big Tobacco CX SWATCoordinators

(County)

Priority Areas

• Priority Area I – Eliminate Secondhand Smoke Exposure

• Priority Area II – Prevent Youth Initiation

• Priority Area III – Promote Tobacco Cessation (quit) Services

• Priority Area IV – Reduce Tobacco Industry Influences

• Social Capital Assets

What are Indicators?

• Indicators are a tool to help you focus your tobacco prevention activities and bring change to your community. They are also used to measure your progress for tobacco prevention.

Examples:•24/7

•Earned media that exposes the tobacco industry

•Creating ordinances that mirror state tobacco laws

What are Social Capital Assets (SCA)?

• Social Capital Assets are different because, they reflect participation, support, and empowerment to achieve a common goal in tobacco prevention.

Examples:

• Extent of community activism among youth

•Increase community participation

•Provide training

Planningvs.Flying by the seat

of your pants

What Is Project Planning?

Project planning is…• A formal process

• A “futuristic” activity

• Proactive rather than reactive

• Sequential or stepwise

• Collaborative

Project SuccessProjects Succeed because:

•Members have a shared vision

•Members have a shared commitment

•Members receive recognition for their contributions

Project Failure

Projects fail for a number of reasons:

• Lack of coordination• Lack of resources• Poor communication• Inadequate planning• Poor follow up

Steps for Planning…

What is a Planning Tool?

• A BIG picture of planned activities/events throughout the year (October 1, 2008-September 31, 2009)

• Not as specific as an Action Plan

• A map of where you want to go

SWAT Planning Tool for 20O8-2009

Event Name & Indicator or SCA

Target Date

Audience Components Item Cost

Total Cost

   3/28/07   • supplies (shoes, tags)•SWAT gear (t-shirts)•School approval•Light refreshments•Tobacco Industry Manipulation Training from Regional Coordinator

•$200

•$1,000

•$100 

 $ 1,300.00KBD – Project 1200

SCA #3 (Extent of community Activism among youth to support tobacco control)

3/28/07 Students, teachers, parents, comm. members

What is an Action Plan?

• Actions sequenced over time

• Usually involving other team members

• When completed, makes a positive difference in our programs

The Rule of Three

• Three Actions

• Three Weeks

• Three team members

Action Plan

Task Lead Deadline Status (completed/working)

Get School Approval 1. Tyler 2. Cierra

2/1/09 completed

Gather list of SWAT gear to give to AP/CX

1. Justin2. Shelby

2/18/09 working

Receive Tobacco Industry Training

1. Kristy2. Tanner

2/20/09

Name of Activity/Event: Kick Butts Day – Project 1200

Indicator or SCA: SCA #3 - Extent of community Activism among youth to support tobacco control

Lead: Olustee SWAT Team Leadership

Purpose/Outcome:To expose the tobacco industry with quotes and facts on boots that represent the 1200 people that die every day from tobacco use.

Date and Time: March 28, 2008

Location: Olustee Schools in Olustee, Oklahoma

Training Facilitator/Consultant: Mr. Drury, MSChell Kelly, Linda Carroll

SWAT Planning Tool

for 20O8-2009 Event Name &

Indicator or SCA Target Date

Audience Components Item Cost

Total Cost

      •   

Action Plan

Task Lead Deadline Status (completed/working)

Name of Activity/Event:

Indicator or SCA:

Lead:

Purpose/Outcome:

Date and Time: Location:

Training Facilitator/Consultant:

Questions/Comments?