putting the seo power of google+ to work by mark traphagen
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![Page 1: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/1.jpg)
PUTTING THE SEO
POWER OF
GOOGLE+
TO WORK
#
Mark Traphagen
Virante
@MarkTraphagen
#SMX #21A
October 2, 2013
#
![Page 2: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/2.jpg)
Virante Web Marketing
Mark Traphagen - Director of Digital Outreach - #smx #21A
● 62,000 followers on
Google+
● Communities w/
combined membership
of 20,000+
● Top 500 US Google+
user (CircleCount.com)
![Page 3: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/3.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
![Page 4: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/4.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
![Page 5: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/5.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
![Page 6: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/6.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Strikes against Author Rank as
present reality:
1. Low Authorship adoption
![Page 7: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/7.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Strikes against Author Rank as
present reality:
1. Low Authorship adoption
2. Social signal parsing infancy
![Page 8: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/8.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Strikes against Author Rank as
present reality:
1. Low Authorship adoption
2. Social signal parsing infancy
3. Mis-attribution
![Page 9: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/9.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
BUT...we want to have
subject authorities….
![Page 10: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/10.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Hey, whazzup?
![Page 11: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/11.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Secrets Revealed!
![Page 12: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/12.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Profiles Have PageRank
![Page 13: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/13.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Pages Have PageRank
![Page 14: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/14.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Communities Have PageRank
![Page 15: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/15.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ Internal PR
![Page 16: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/16.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ External PR
![Page 17: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/17.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ Fitness &
Nutrition Community
4 Links on
High PR Blogs
Went from pg. 8 to
pg. 1 for
"fitness & nutrition"
(Stayed there 3 months!)
![Page 18: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/18.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google Authorship &
Author Rank Community
#1 for “google authorship and
author rank”
11,200 members (incl. many
high PR profiles)
320 external links/41 domains
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Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
www.prchecker.net
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Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
G+ PageRank
External Link Study
Thanks to Paul Shapiro for
data collection!
http://blog.paulnshapiro.co
m
![Page 21: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/21.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Profiles per PageRank Level
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Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
PR vs Majestic Citation Flow
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Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
PR vs Majestic Trust Flow
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Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
PR vs Citation & Trust Flow
![Page 25: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/25.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Authorship vs. Non-Authorship PR
![Page 26: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/26.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Authorship Is Link Building
![Page 27: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/27.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
G+ Posts Pass PR
![Page 28: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/28.jpg)
Mark Traphagen | Virante.org | @marktraphagen
1 - My Google+ post
2 - Google+ page post
3 - Another Google+
post by me
4 - Share of Google+
post by friend
5 - Home page of site
6 - Inside page of site
7 - Another page of site
8 - Another page of site
![Page 29: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/29.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Feb 6, 2012
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Image copyright © by Dave Nicoll http://www.flickr.com/photos/nicoll/150272557/
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
![Page 31: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/31.jpg)
bit.ly/gplusnetwork
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Advantages of a strong
Google+ Network:
● More reshares
● More recommendations
● More personalization
influence
● Higher PageRank
authority in search
![Page 32: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/32.jpg)
+1 Button on All Your Content
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
![Page 33: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/33.jpg)
More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
![Page 34: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/34.jpg)
More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
![Page 35: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/35.jpg)
More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
![Page 36: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/36.jpg)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google Authorship
link authority
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Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ Page Verification
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Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
![Page 39: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/39.jpg)
Mark TraphagenDirector of Digital Outreach
Virante.org
Google.com/+MarkTraphagen
@MarkTraphagen
All My Google+ Guides:
bit.ly/GplusGuides
![Page 40: Putting the SEO Power of Google+ to Work by Mark Traphagen](https://reader033.vdocuments.net/reader033/viewer/2022051208/546faedcaf7959ae0a8b4630/html5/thumbnails/40.jpg)
http://www.slideshare.net/SearchMarketingExpo
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