putting the 'social' into social media
DESCRIPTION
A benchmark study assessing how UK technology companies are using social media marketingTRANSCRIPT
Putting the ‘social’ into social media
By Wildfire www.wildfirepr.co.uk/tech_social_media
Social media has taken the world by storm 27.3 million tweets every day
3.5bn pieces of content shared on Facebook every week
If Facebook was a country it’d be the third most populated place in the world
It’s no surprise brands want to get involved70% of bloggers talk about brands on their blogs
78% of consumers trust peer recommendations, only 14% trust adverts
58% say they’re better known in their industry because of their blog
BUT
BRANDS AREN’T BEING SOCIAL!
Only 43% of UK tech
brands with Twitter
accounts actually engage
66% of Facebook accounts had
comments from fans
But only 25% of brands responded
They are still using old ‘push’ methods
60% of UK tech brands only use Facebook to ‘distribute’ content
57% of companies use Twitter as a one-way communications channel
Now’s the time to:
Listen
and…
Engage
Download the research from:www.wildfirepr.co.uk/tech_social_media
Thanks to the following for some great pictures:• http://www.flickr.com/photos/havovubu/3728604649/• http://www.flickr.com/photos/wilhelmja/328183314/• http://www.flickr.com/photos/luc/1824234195/ • http://www.flickr.com/photos/polinasergeeva/3052378826/• http://www.flickr.com/photos/international-festival/3049903729/• http://www.flickr.com/photos/schani/33622729/• http://www.flickr.com/photos/spine/263214639/• http://www.flickr.com/photos/liebedich/3679711527/ • http://www.flickr.com/photos/whatcouldgowrong/2245309248/• http://www.flickr.com/photos/stephenliveshere/425100210/• http://www.flickr.com/photos/aussiegall/542234036/
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