putting your content to work
TRANSCRIPT
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Putting Your Content to Work
Alicia LaneContent Strategist at PUNCH
#c3ed@leashal
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What is content?
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#c3ed
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#c3ed
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How is content created?
#c3ed
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#c3ed
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#c3ed
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#c3ed
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3 Tools for Putting Your Content to Work
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Content Strategy
Content strategy plans for the creation, delivery, and governance of useful, usable content.
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#c3ed
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Define Your Primary Message
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#c3ed
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#c3ed
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What We Do
+ Tire repair & replacement+ State inspections+ Brake repair+ In-store credit+ Coupons
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What You Want
+ To feel safe+ Save $$$+ Convenience + Not waste my time
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We have a common sense approach to everyday car repairs and maintenance.
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Core Message
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#c3ed
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Style Guide
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#c3ed
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Create Your Style Guide
• Put someone in charge• Be organic• Don’t reinvent the wheel• Make it accessible to everyone
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Page Tables
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#c3ed
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#c3ed
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#c3ed
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Thank you!
@leashal
#c3ed
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