Q2 2014 MEDIA PACK

THE MAGIC AUDIENCE Q2 2014

• Magic reaches 1.9 million listeners every week.• Magic listeners tune in for a total of 10.1 million hours every

week.• Magic has a share of 4.8%. • 62% of Magic listeners are aged 15-44 and 38% aged 45+• 48% of Magic listeners don’t listen to Heart or Capital.• The average age of a Magic listener is 40.

Source: RAJAR Q2 2014 Average Age Base: All Respondents

PROGRAMMING HIGHLIGHTS

• Foxy in the Morning reaches 786,000 listeners, and has an audience share of 4.2%, between 0600-1000.

• More Music Drivetime with Nick Snaith reaches 662,000 and has a 5.0% market share on weekdays at 1700-2000.

• Gary Vincent attracts 747,000 listeners each week and a share of 4.8% between 1000-1400.

• Angie Greaves attracts 639,000 between 1400-1700, pulling in a market share of 4.2%.• Mellow Magic is the number 1 commercial music show every evening for reach.• Denise van Outen has 182,000 listeners every Saturday 1300-1500 and is commercial

number 1 in share, with 6.1%.• Kim Wilde reaches 266,000 listeners between 1000-1400 on Sundays, and has a market

share of 4.3%.• Rick Astley draws 175,000 each week and is commercial number 1 for Adults 25+ with

160,000 and a 6.3% share of this audience.

Source: RAJAR Q2 2014

OUR AUDIENCE…

15-2

4

25-3

4

35-4

4

45-5

4

55-6

4

65+-50

50

150

250

350

450

550

254

517

427

332

215184

Source: RAJAR Q2 2014

Women; 1040

Men; 889

ABC1; 1206

C2DE; 723

• 25-54 year olds are our strongest audience.• 63% of listeners are affluent ABC1’s. • Females account for 54% of the Magic audience.• Magic has an average age of 40

Source: RAJAR Q2 2014 Average Age Base: All Respondents

MON-FRI WEEKLY REACH IN LONDON

Source: RAJAR Q2 2014 Magic 105.4 TSA

Foxy in the Morning 0600-

1000

Mid Mornings with Gary Vin-

cent 1000-1400

Afternoons with Angie Greaves

1400-1700

More Music Drivetime with

Nick Snaith 1700-2000

Mellow Magic with Danny

Pietroni 2000-2400

786747

639 662

440

WEEKLY REACH IN LONDON

Source: RAJAR Q2 2014 Magic 105.4 TSA

Capital London

Magic 105.4 (Lon-don)

Kiss 100 FM

Heart London

Classic FM

LBC 97.3

Total Abso-lute

Radio

Smooth Radio

London

XFM London

Capital XTRA (Lon-don)

2,198

1,929 1,860 1,837

1,335

982830 781

394 358

MARKET SHARE IN LONDON

Heart London

LBC 97.3 Kiss 100 FM

Capital London

Magic 105.4

(London)

Classic FM

Smooth Radio

London

Total Absolute

Radio

Capital XTRA

(London)

XFM London

5.5%5.0% 4.8% 4.8% 4.8%

4.3%

2.6%

2.0%

0.9% 0.8%

Source: RAJAR Q2 2014 Magic 105.4 TSA