q3 2016 guidelines 2 - constant contactfiles.constantcontact.com/9a7265a5201/cffe89a3-ba17-4… ·...
TRANSCRIPT
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Q3 Guidebook
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TableofContentsOverview......................................................................................................................................................3
ImportantFacts............................................................................................................................................4
SeptemberEnrollmentTimeline..................................................................................................................4
OctoberEnrollmentTimeline.......................................................................................................................6
FAQs.............................................................................................................................................................7
GiftCardRedemptionDetails......................................................................................................................8
PromotionMaterials....................................................................................................................................9
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OverviewPromotionDates
Ø September1-30with2-weekgraceperioduntilOctober15th
PromotionDetails
Ø NewStudentswillreceivea$30GiftCard Ø KNAwillsharecostoftheGiftCardwithInstructors Ø Instructorswillbecharged$15perNewStudentforthegiftcard
GiftCardDistribution
Ø TheAmazon.come-GiftCardCodewillbeprovidedonKumon+PortalSiteØ ImportanttocollectNewParente-mailsasmuchaspossibleinSep&Oct(84%of
ourcurrentparentshaveprovidede-mailaddressestoInstructors)Communication&Follow-Ups(SampleCommunicationTimelinefortheSeptemberNewEnrollment)
Ø Oct:WelcometoKumonE-mailØ Nov:2ReminderE-mailsØ Dec:Instructorsreachout
*Refertopages4-5forexactTimelineDatesCreativeMessaging
MainHeadline:“Giveyourkidsanevensmarterschoolyear!”
SupportingSubhead:Kumonisthesmartestextra-curricularactivityyoucangiveyourkids!
Ø Supportingcopypoints:
• Youwantyourkidsattheheadoftheclass.Doinghomeworkquicklyandaccuratelyand advancingtothehighestlevelsinschool.That’swhyenrollingthemintheKumonMath& ReadingProgramsissovaluable.
• Kumonkidscanadvanceandstudyabovegradelevel.Isyourchild’slearninglimitedto whattheclassisstudying?
• Ittakesjust30minutespersubject,aday.Whatbusyschedulecan’thandlethat?
• Whilefriendsstressoverhomework,Kumonkidsgetitdonefasterandwithlesseffort. Howwillyourkidsenjoytheirextratime?
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ImportantFacts• Q32016PromotionDates:September1-30(witha2-weekgraceperioduntilOctober
15.Note-the2-weekgraceperiodwillnotbeadvertisedtothepublic).
• Instructorsmustchargeregistrationfeeforallnewstudents.
• StudentsmustbeenrolledwithfirstclassdayscheduledonorbeforeOctober15,2016inordertobeeligibleforanAmazon.comGiftCardCode.
• NEWStudentswillreceivea$30Amazon.comGiftCardCode.
• KNAwillsharethecostoftheAmazon.comGiftCardCodeswithInstructors–
o Instructorswillbecharged$15perNewStudentforthegiftcard.
• PleaserememberthatitisIMPORTANTtocollectnewparente-mailsasmuchaspossibleatthetimeofenrollmentinSeptemberandOctober.
• EachparticipatingcenterwillreceiveaFREEwindowclingtodisplayaswellas30copiesofgiftcardredemptiondirectionstodistributetonewparents.(deliveredbyAugust)
• TheAmazon.comGiftCardCodewillbesentelectronicallythroughourloyaltywebsite,KumonPlus.In4to8weeksfollowingenrollment,parents/guardianswillreceivea“WelcometoKumon”emailwhichwillincludethechild’sstudentIDandthegiftcardcoderedemptiondetails.
• Amazon.comGiftCards(“GCs”)cannotbetransferredforvalueorredeemedforcash.GCsmaybeusedonlyforpurchasesofeligiblegoodsatAmazon.comorcertainofitsaffiliatedwebsites.
*Amazon.comisnotasponsorofthispromotion.Exceptasrequiredbylaw,Amazon.comGiftCards("GCs")cannotbetransferredforvalueorredeemedforcash.GCsmaybeusedonlyforpurchasesofeligiblegoodsatAmazon.comorcertainofitsaffiliatedwebsites.Forcompletetermsandconditions,seewww.amazon.com/gc-legal.GCsareissuedbyACIGiftCards,Inc.,aWashingtoncorporation.AllAmazon®,™&©areIPofAmazon.com,Inc.oritsaffiliates.Noexpirationdateorservicefees.
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SeptemberEnrollment(September1-30):Timeline
2016
SEPTEMBER S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
OCTOBER S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
NOVEMBER S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
DECEMBER S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
October201610/11ITtofinalizenewenrollment&MarketingTeamordergiftcards10/13MarketingTeamreceivesgiftcardcodesfromAmazon.com
10/14ITuploadsgiftcardcodesonKumon+Site10/17‘WelcometoKumon’emailgoesouttoparents
November201611/71streminderemailtoparents(asof10/31report)11/282ndreminderemailtoparents(asof11/21report)
December201612/5ProvideInstructorsw/livelistonMyFranchiseofparentswhohavenotaccessedthe
Kumon+Site
*March31,2017(GiftcardcoderemovaldatefromKumon+SiteforNEWSeptemberenrollees)
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GracePeriodEnrollment(October1-15):Timeline
2016 2017
2016
November201611/10ITtoFinalizeNewEnrollment&MarketingTeamordergiftcards
11/15MarketingTeamgivescodestoIT11/16ITuploadsgiftcardcodesonKumon+Site
11/17‘WelcometoKumon’emailgoesouttoparents
December2016
12/81stremindere-mail,asof12/1report
January20171/10ProvideInstructorsw/livelistonMyFranchiseofparentswhohavenotaccessedthe
Kumon+Site(2ndremindere-mail,asof1/3report)
*April30,2017(GiftcardcoderemovaldateforOctoberenrollees)
OCTOBER S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
NOVEMBER S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
DECEMBER S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
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GeneralFAQs1. Q:Willthegiftcardcodeexpirein6months?
• A:No.ThegiftcardcodewillberemovedoffofKumon+Sitehowever,thegiftcardcodeitselfdoesnotexpire.
2. Q:Canthegiftcardcodebegivenoverthephone?• A:No.Parents/guardianswillbedirectedtoKumon+Sitetoaccessthegiftcardcode.
3. Q:Whatiftheparent/guardianwritesdownthewrongcodeandleavestheKumon+Site?• A:ThegiftcardcodewillstillbeavailableontheKumon+Sitefor6months.
§ March31,2017(GiftcardcoderemovaldateforNewSeptemberEnrollees)§ April30,2017(GiftcardcoderemovaldateforNewOctoberEnrollees)
4. Q:[Parent/student]8weekshavepassedandIstillhaven’treceivedtheWelcometoKumonemailwithaStudentID.WhatshouldIdo?
• A:ParentsshouldcontacttheInstructor,thentheInstructormustfollowupwiththebranchinordertocontactKNAMarketingTeamviamarketing@kumon.com.
5. Q:Whatifaparent/guardiandoesnothaveanemailaddress?• A:ParentsshouldcontacttheInstructor,thentheInstructormustfollowupwiththe
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InstructorFAQs1. Q:HowdoIfindoutwhichofmystudentshaveretrievedtheAmazon.comGiftCardCodeor
not?• A:ThestudentswhohavenotretrievedtheirgiftcardcodefromtheKumon+Sitewill
beonalivelistonMyFranchisethatwayInstructorscanfollowupwiththoseparentsafter2reminderemails.
2. Q:Whenwillstudentsreceivethegiftcardcode?• In4-8weeksafterenrollment,studentswillreceiveaWelcometoKumonemailwith
theirStudentID,includedwillbedirectionsonhowtoaccesstheirAmazon.comGiftCardcodeontheKumon+Site.
3. Q:DoIneedtodoanythingtodistributetheGiftCardcode?• A:No.Thegiftcardwillbedistributedelectronicallythroughthekumon+portalsite.
4. Q:WhenwillIbechargedforthecostoftheAmazon.comGiftCardCode?• A:ThecostoftheAmazon.comGiftCardCodewillappearontheNovember/December
2016Statement.5. Q:AreEOStudentseligiblefortheAmazon.comGiftCardCodePromotion?
• A:No.OnlyNEWstudentswhoenrollbetweenthepromotionperiod(September1–October15)willbeeligible.
6. Q:Arestudentswhobecomediscontinuedbutre-enrollinSeptember(October1-15)eligibleforthispromotion?
• A:Yes.Thosestudentsthatre-enrollinSeptember(andOctober1-15)willbeeligibleforthispromotionhowever,theywillbechargedregistrationfees.
7. Q:WillmyregistrationroyaltiesbewaivedinlieuoftheGiftCardpayment?• A:No.TheAmazon.comGiftCardCodepaymentof$15isseparatefromregistration
royalties.8. Q:Ifthestudentdiscontinues,howlongwilltheyhavetoclaimthegiftcardafterbeing
recordedas“Discontinued”?• A:ThestudentwillhaveaccesstotheKumon+Sitefor30daysafterbeingregisteredas
discontinued.9. Q:Willthegiftcardberefundedtoinstructorsifitisnotredeemed?
• A:No.Onceagiftcardcodehasbeenpurchased,evenifitisnotretrieved,itcannotberefundedperAmazon.comPolicy.
10. 8weekshavepassedandaparentstillhasnotreceivedtheWelcometoKumonemailwithmyStudentID.WhatshouldIdo?
• A:InstructorsmustfollowupwiththebranchinordertocontactKNAMarketingTeamviamarketing@kumon.com.
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PromotionMaterialsFlyer(Full&HalfSize)
TearOffs(8.5x11)
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Poster(11x17)
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Postcard(9x6&6x4)
Coupon(3.3x8)
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YardSign-DoubleSided(18x24)
Banner(23x60)
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WelcometoKumonEmailwithdirectionsonhowtoretrievethe$30Amazon.comGiftCard
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“HowtoReceiveYour$30Amazon.comGiftCard”Flyer
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