Q3: ADDRESSING AND ATTRACTING OUR AUDIENCE

Black Rose- Evaluation

Research into P&A

I looked at other films that are the same genre as the “Black Rose” to get an idea of how they tackled their print and advertisements in order to attract their audience. For example I looked at Insidious due to the fact it’s a physiological thriller much like the black rose.

P&A- Website homepage

My P&A- Website

This is my homepage to my website for the Black Rose. I have attracted/addressed my audience by using social media such as Facebook and Twitter due to the fact these two sites are both expanding beyond belief and are a perfect way to keep your audience updated on whets new. Our group have come up with a technique in which we could further address our audience and keep them excited for the release of our film. For instance in

the bottom right of the website you can see a picture entitled " Have you seen this man" from this we have sent this man to all the major cities in Britain, consisting of London, Birmingham and Manchester etc. From this he will be handing out "Black Roses" in which each person would be entered into a draw in which 5 people would received free tickets to sit the premiere of the film.

P&A- Facebook page

P&A- Facebook page

As well as making the website to promote the film, we also made a Facebook page, whereby our fast growing audience can be kept up to date due to the fact Facebook is the biggest social platform with a total of 845 million members.

Facebook allows us to keep our target audience up to date with the status of the film and gives them an insight to future competitions and prize draws to a few lucky people. From this it keeps on attracting and addressing our audiences.