qr tecnology vqr
DESCRIPTION
Great Lakes Integrated-VIP AKSESS Customer Council 2012GLI QR TechnologyTRANSCRIPT
Do You Know
Your Audience’s
Passion?
This Presentation is the Property of VitreoQR, LLC Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Please do not copy, duplicate or distribute this presentation
Portions of this Presentation are Copyright of DENSO Wave and/or Courtesy of Wikipedia - All other Trademarks are Property of their Respective Owners
Get a Reader for Your Mobile Device at http://vqr.co/install
Important Tidbits
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
The Relationships
QR Codes®
Everything You Should Know About QR Codes But Didn’t Know to
Ask!
®QR Code is a Registered Trademark of DENSO Wave Incorporated
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
VitreoQR Mobile Site
The Three Conditions in the World of QR
That You Can Not Control
The Device The Reader App
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The OS
Lowest Common Denominators for a Successfully
Deployed QR Code Campaign
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Compatibility
Security
Mobilization
Analytics
Lowest Common denominator Considerations ISO Compliance
Low Density
Respect for Quiet Zone
Minimum Print Size
URL Shortening
Data Security
Low Density for QR
Appropriately Sized
Fully Functional
User Agent ID
Compatibility =
Security =
Mobilization =
Analytics = You Can’t Value What You Don’t Measure
Analytics in English
Reach ACTIONABLE Conclusions Easily
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
GLI Will Advise you and Deliver to these Specific Requirements
So What’s In a QR Code - The Technology
Version 2
25 X 25 Modules
Error Correction = “L”
7% Data Loss - 32 Characters
4 Modules of Quiet Zone
REQUIRED
Module
Quiet Zone
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Free QR Code Generators
Are they ISO18004 Compliant??
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
This one is!!
Created By DENSO
QRDraw Software
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Only DENSO Patented QR Code Generating Applications are Guaranteed to be Fully Compliant with the ISO Standard.
If you use an On Line and Free QR Code Generator, you ARE NOT Getting an ISO18004:2006 Compliant QR Code - As a Matter of Fact, You have NO IDEA what you Actually ARE Getting
• Using QR Codes from these Sites Will Yield a Deployment that May Not Work on a Significant Number of Mobile Devices - That Would Be YOUR Fault
• If, However, You Create an ISO Compliant QR Code and Deploy it Within the Definition of the Standard, Should that Code not Work on a Particular Device That WOULD NOT BE Your Fault
The Facts of the ISO Standard for QR Codes
The Only UNIVERSALLY VIABLE QR
Codes you Should Deploy
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Error Correction - Level “L”, “M”, “Q” & “H”
Version 2
25 X 25 Modules
Error Correction = “L”*
7% Data Loss**
32 Character Limitation
Version 2
25 X 25 Modules
Error Correction = “M”
15% Data Loss**
26 Character Limitation
Version 3
29 X 29 Modules
Error Correction = “Q”
25% data Loss**
32 Character Limitation
Version 4
33 X 33 Modules
Error Correction = “H”
30% Data Loss**
34 Character Limitation
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Data = http://www.vitreoqr.com/m/ (26 Characters) - Different Error Correction
Levels
If Both of these QR Codes Resolve to the Same
Destination, Which One is the Best Choice for Deployment?
Version 1 - 21 by 21 Modules
441 Modules
14.5 X 14.5mm Print Size
Version 2 - 25 by 25 Modules
625 Modules - 30% Larger
16.8 X 16.8mm Print Size
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
EVERY QR Code Created for you Through Great Lakes Integrated is Absolutely
Compliant to the Strictest Definitions of the ISO:18004:2006 Specification
All Codes Are Always Version 1
Full Technical Specifications
No Guessing at Print Sizes
Vector Based, PDF Artwork
Understanding the Expectations of the Typical QR Code User
Especially in the 21 to 44 Year Old Age Brackets
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Surfing the Web is a Casual
Experience - Google Delivers what
IT THINKS you are Looking for
Short Attention Span - Seconds
Web Hunting - You Want Something
Specific and You want it NOW
QR Codes for Immediate Information
Gratification
Even Shorter Attention Span - Milliseconds
QR Codes for Marketing vs. QR Codes for Services
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
QR Codes for Marketing
Shark Infested Red Ocean
You HAVE to be There
QR Codes for SERVICES
Blue Ocean - Plenty of Room for Profit
MSDS - Instructions - Upgrades
Valuable Information Wrapped in a
Marketing Blanket
QR Codes for Marketing vs. QR Codes for Services
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Desktop Web Site Mobile Site Delivers the Same
SERVICES Information but
has a Revenue Component
Through Advertising QrPageRip
Direct QR Codes
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http://vitreoqr.com/m
No Control
No Flexibility
Limited Shelf Life
Indirect QR Codes
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http://vqr.co/tsaexp
Code
Management
Solution
The Benefits of Indirect QR Codes
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http://vqr.co/tsaexp
( )
Control
Flexibility
Security
Shelf Life
( )
Secure Hosting
SAS 70 Compliance
Backed Up
Guaranteed Privacy
http://byt.ly/1A
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http://www.ilovemydomainalot.com
QR Codes and Security - URL Shortening Services
http://www.ilovemydomainalot.com
Redirect
Should Go
to
Redirect
to
www.sthumphen.com
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Disaster in the Making
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Disaster in the Making
kxk.me = Montenegro
link.in = India
tiny.cc = Cacos Islands
fly2.ws = Samoa
While these URL Shortening Services MAY in fact be Legitimate, You Still Don’t Know Who they are or What May Happen with your Data - YOU HAVE NO AGREEMENT WITH THESE PEOPLE and your data is at their mercy
These Services were Built with a Focus on Social Media - Twitter, Facebook, LinkedIn & MySpace - not for Mission Critical Corporate, Government, Educational or Institutional Data Deployment - This is NOT the case with VQR.CO - We Built Our Engine Specifically for QR and Security
• Their Privacy Policies, if they even Exist and are Enforced, DO NOT Address the Concerns, Needs and Requirements for Mission Critical Data Security - Your data privacy is Guaranteed with GLI through VitreoQR
• ICANN - Internet Corporation for Assigned Names and Numbers Allows Governments Control their own Domains - Do You Trust Libya?
• Google Goo.gl - They Already Know Too Much About You as it is and their site has already been hijacked by hackers to deliver malware through QR Codes into the Mobile Space.
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
bit.ly = Libya
Mobilize Your Content
If you Don’t, it’s a Brand Damaging Experience in
the Eyes of your Customer
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
DON’T DO
THIS!!! Do This
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
NEWS - Branded QR Codes
Branding Like this Takes away from the QR Code Data
This approach takes advantage of ECC Levels
While this works it isn’t the best approach to branding a QR Code
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
NEWS - Branded QR Codes
Copyright ©2009 - 2012 - VitreoQR, LLC - All Rights Reserved
Newly Released LogoQ from DENSO
For more information or to schedule a one-on-one meeting call your Great Lakes
account executive at 216-634-5120 or email [email protected]
Customers Deserve
Q&A