qsr's social media report in the middle east for q4 2015
TRANSCRIPT
![Page 1: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/1.jpg)
QSR ChainsIn Middle EastOn Facebook
Oct 01 2015 - Dec 31 2015
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Ten QSR Brands In Middle East On Social Media
This report looks at how
Ten QSR brands in Middle East
performed on social media between
October 1st – December 31st, 2015
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Generate Your Own Social Media Report
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KFC Arabia(EG) had the largest fan base of 2,575,693 while Starbucks Middle East showed the highest fan growth of
13.53%.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Gro
wth
%
Number of Fans
Chili's UAE Costa Coffee UAE McDonald's(AE) Nando's(AE)
Dunkin' Donuts(AE) KFC Arabia(EG) Starbucks Middle Eas Burger King UAE
Pizza Hut Middle East(EG) Subway Arabia
Fans
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United Arab Emirates Egypt Philippines Countries < 2% Saudi Arabia
Morocco Syrian Arab Republic Jordan Other Countries Kuwait
Fans - Geography
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Starbucks Middle East had the highest PTAT of 4.55% as a percentage of its average number of Fans during this time
period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K
Pe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fan
s)
Average Number of Fans
Chili's UAE Costa Coffee UAE McDonald's(AE) Nando's(AE) Dunkin' Donuts(AE)
KFC Arabia(EG) Starbucks Middle Eas Burger King UAE Pizza Hut Middle East(EG) Subway Arabia
Conversations
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McDonald's(AE) published the greatest number of posts (94). Starbucks Middle East had the highest average
engagement, with a score of 999.
0 10 20 30 40 50 60 70 80 90 100
0 200 400 600 800 1000 1200
Chili's UAE
Costa Coffee UAE
McDonald's(AE)
Nando's(AE)
Dunkin' Donuts(AE)
KFC Arabia(EG)
Starbucks Middle Eas
Burger King UAE
Pizza Hut Middle East(EG)
Subway Arabia
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
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KFC Arabia(EG) received the most number of Likes (303,537), Starbucks Middle East got the most number of
Comments (11,779) and Starbucks Middle East had the most number of Shares (10,275).
0K 50K 100K 150K 200K 250K 300K 350K
Chili's UAE
Costa Coffee UAE
Nando's(AE)
McDonald's(AE)
Dunkin' Donuts(AE)
KFC Arabia(EG)
Burger King UAE
Starbucks Middle Eas
Pizza Hut Middle East(EG)
Subway Arabia
Likes Comments Shares
Engagement Breakdown
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Most Engaging Brand PostsStarbucks Middle East
23-DEC-15, WED 1:53AM
Every day is a treat day.
#HoneyAlmondHotChocolate
يُ المذاقاللوزونكهةبالعسلالساخنةالشوكوالته ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 36,273 3,650 3,830 Positive
Subway Arabia
15-DEC-15, TUE 1:00AM
What is the name of the actress playing
the role of “Rey” in Star Wars:
#TheForceAwakens? Answer tod ..
McDonald's(AE)
09-DEC-15, WED 8:33AM
McDonald's added a new photo.
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 46,591 1,079 870 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 47,012 539 757 Positive
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Most Engaging Brand PostsStarbucks Middle East
09-NOV-15, MON 1:15AM
Oh hello, Red Cups. Welcome back.
#RedCups
الحمراءاألكواب .. جديدمنعادت
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 205,214 4,154 2,313 Positive
Starbucks Middle East
08-OCT-15, THU 8:02AM
Add spice to the season.
#PumpkinSpiceLatte
للموسممميزةنكهة التيه_سبايس_بمبكن# .
McDonald's(AE)
30-OCT-15, FRI 4:30AM
Don’t you just love Italy? Well, stay tuned
because we’re bringing it to you
إيطاليايعشقالجميع ... ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 23,910 2,774 2,676 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
999 12,363 76 672 Positive
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Subway Arabia's Facebook Page saw the highest number of Fan posts (98).
0 20 40 60 80 100 120
Chili's UAE
Costa Coffee UAE
McDonald's(AE)
Nando's(AE)
Dunkin' Donuts(AE)
KFC Arabia(EG)
Starbucks Middle Eas
Burger King UAE
Pizza Hut Middle East(EG)
Subway Arabia
Number of Fan Posts
Fan Posts
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KFC Arabia(EG) received the highest percentage of Positive Sentiment (100.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Costa Coffee UAE
McDonald's(AE)
Nando's(AE)
Dunkin' Donuts(AE)
KFC Arabia(EG)
Burger King UAE
Subway Arabia
Negative Neutral Positive
Sentiment Analysis
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Burger King UAE responded to the highest percentage of Fan posts (70.00%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 1000 2000 3000 4000 5000 6000 7000
% o
f F
an
Po
sts
Bra
nd
Res
po
nd
ed
to
Average Response Time (mins)
Costa Coffee UAE McDonald's(AE) Nando's(AE) Dunkin' Donuts(AE) KFC Arabia(EG) Burger King UAE Subway Arabia
Brand Responses
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McDonald's(AE) published the most with 94 posts, among the brands.
7%
9%
12%
9%
2%15%
13%
15%
11%
7%
Pizza Hut Middle East(EG) Subway Arabia Dunkin' Donuts(AE) Nando's(AE) Starbucks Middle Eas
KFC Arabia(EG) Burger King UAE McDonald's(AE) Costa Coffee UAE Chili's UAE
Share Of Voice – Volume of Posts
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KFC Arabia(EG) received the largest volume of Likes (303,537), among the brands.
11%
16%
0%
0%
25%
26%
0%
20%
1%1%
Pizza Hut Middle East(EG) Subway Arabia Dunkin' Donuts(AE) Nando's(AE) Starbucks Middle Eas
KFC Arabia(EG) Burger King UAE McDonald's(AE) Costa Coffee UAE Chili's UAE
Share Of Voice – Likes
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Starbucks Middle East received the largest volume of Comments (11,779), among the brands.
21%
14%
0%
1%29%
18%
5%
10%
2% 0%
Pizza Hut Middle East(EG) Subway Arabia Dunkin' Donuts(AE) Nando's(AE) Starbucks Middle Eas
KFC Arabia(EG) Burger King UAE McDonald's(AE) Costa Coffee UAE Chili's UAE
Share Of Voice – Comments
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Starbucks Middle East received the largest volume of Shares (10,275), among the brands.
11%
10%
0%1%
33%
25%
1%
17%
1% 1%
Pizza Hut Middle East(EG) Subway Arabia Dunkin' Donuts(AE) Nando's(AE) Starbucks Middle Eas
KFC Arabia(EG) Burger King UAE McDonald's(AE) Costa Coffee UAE Chili's UAE
Share Of Voice – Shares
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Analysis of
Burger King UAEFacebook Page
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
822,968 27,973 3.52%
United
Arab
Emirates
Mostly Young, Male and
Single
Burger King UAE
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Engagement Score Total Fan Posts
40 20
Total Posts Brand Response Rate
79 70.00%
Total Likes Avg. Reply Time
4,008 2 days, 17 hrs, 26 mins
Total Comments General Sentiment
2,185 Neutral
Total Shares
241
BRAND POSTS FAN POSTS
Brand Overview
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780K
785K
790K
795K
800K
805K
810K
815K
820K
825K
830K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
822,968
New Fans
27,973
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Engagement
0
250
500
750
Burger King UAE had an average engagement score of 40 and a highest of 503.
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Community Analysis
Burger King UAE fans are mostly Young, Male and Single Burger King UAE fans are largely from Egypt followed by
Lebanon.
Fan Demographics Distribution of Fans
64%
36%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K
Egypt
Lebanon
United Arab Emirates
Saudi Arabia
Jordan
Oman
Pakistan
India
United States
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0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
ما 7
great shot 7
Burger King 7
كل 6
burger 5
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44%
56%
Brand Participation Brand Non Participation
74%
3%
23%
Posititve Negative Neutral
Brand Posts - Engagement
Burger King UAE responded to 35 conversations generated by
the 79 Posts they published.
Burger King UAE receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
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Most Engaging Brand Posts
25-NOV-15, WED 1:30AM
We are giving away a free meal; be our
lucky winner!
Mushroom ’N’ S_____?
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
619 405 755 100 Positive
07-DEC-15, MON 9:54AM
رجر؟البتكملعشانالصحالتوقيتعلىالفيديوتوقفتقدر
Can you stop the video at the right
moment ;)
01-DEC-15, TUE 2:15AM
المفضلصديقكمينمنشن،المفضلصديقناهوالبرجرلشخصينوجبةمعناتربحواممكنعشان
Burger is our best ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
503 319 597 46 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
245 223 214 22 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
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Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 50 100 150 200
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 20 40 60 80 100
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Top Keywords Used Frequenc
y
Visited Burger King 5
bk 2
burger 1
بسوي 1
بأقلواألوربيةالعربيةالدول 1
User Posts
0
1
1
2
2
3
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
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Burger King UAE responded to 14 conversations generated by
the 20 Posts fans published.
Burger King UAE appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
70%
30%
Brand Participation Brand Non Participation
20%
10%
70%
Posititve Negative Neutral
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Analysis of
Chili's UAEFacebook Page
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
63,670 7,513 13.38%
United
Arab
Emirates
Chili's UAE
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Engagement Score
368
Total Posts
40
Total Likes
8,672
Total Comments
182
Total Shares
278
BRAND POSTS
Brand Overview
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52K
54K
56K
58K
60K
62K
64K
66K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
63,670
New Fans
7,513
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Engagement
0
250
500
750
1,000
1,250
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Chili's UAE had an average engagement score of 368 and a highest of 956.
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Community Analysis
Chili's UAE fans are largely from United Arab Emirates followed by Philippines.
Distribution of Fans
0K 5K 10K 15K 20K 25K 30K 35K 40K 45K 50K
United Arab Emirates
Philippines
Egypt
India
Pakistan
United States
Saudi Arabia
United Kingdom
Lebanon
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0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
ChilisUAE 12
endlesslove 1
البرغر 1
month full 1
Dubai 1
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20%
80%
Brand Participation Brand Non Participation
59%
0%
41%
Posititve Negative Neutral
Brand Posts - Engagement
Chili's UAE responded to 8 conversations generated by the 40
Posts they published.
Chili's UAE receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
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Most Engaging Brand Posts
07-OCT-15, WED 4:00AM
#ChilisUAE
#BreastCancerAwarenessMonth
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
956 1,693 2 27 Neutral
02-DEC-15, WED 3:47AM
What better way to celebrate
#UAENationalDay than a sizzling
#ChilisUAE meal?
44الوطني_اليوم#
24-NOV-15, TUE 8:18AM
Visit us at Mushrif Mall to check out our
#NewBranch ! #ChilisUAE #MushrifMall
#Abudhabi
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
943 1,075 61 56 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
892 1,080 14 35 Neutral
NO
IMAGE
NO
IMAGE
NO
IMAGE
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Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35 40
0 100 200 300 400 500 600 700
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Analysis of
Costa Coffee UAEFacebook Page
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
79,088 2,787 3.65%
United
Arab
Emirates
Costa Coffee UAE
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Engagement Score Total Fan Posts
213 42
Total Posts Brand Response Rate
70 19.05%
Total Likes Avg. Reply Time
6,027 4 days, 3 hrs, 32 mins
Total Comments General Sentiment
849 Neutral
Total Shares
339
BRAND POSTS FAN POSTS
Brand Overview
![Page 43: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/43.jpg)
75K
75K
76K
76K
77K
77K
78K
78K
79K
79K
80K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
79,088
New Fans
2,787
![Page 44: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/44.jpg)
Engagement
0
250
500
750
1,000
1,250
Costa Coffee UAE had an average engagement score of 213 and a highest of 966.
![Page 45: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/45.jpg)
Community Analysis
Costa Coffee UAE fans are largely from United Arab Emirates followed by Philippines.
Distribution of Fans
0K 5K 10K 15K 20K 25K 30K 35K
United Arab Emirates
Philippines
Egypt
Saudi Arabia
India
Pakistan
Oman
Kuwait
Bahrain
![Page 46: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/46.jpg)
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
coffee 16
chance 15
baristas 8
tag 7
cakes 7
![Page 47: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/47.jpg)
25%
75%
Brand Participation Brand Non Participation
79%
0%
21%
Posititve Negative Neutral
Brand Posts - Engagement
Costa Coffee UAE responded to 15 conversations generated
by the 59 Posts they published.
Costa Coffee UAE receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
![Page 48: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/48.jpg)
Most Engaging Brand Posts
06-OCT-15, TUE 5:11AM
COMPETITION: Tag a friend or a family
member who will be celebrating an
occasion during the month of ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
966 575 273 78 Positive
15-NOV-15, SUN 7:45AM
The gang is here to spread some festive
cheer!
But the elf, penguin and snowman don't
have faces on ..
23-NOV-15, MON 8:00AM
We're giving away a GoPro for the best
submission! Just show us how creative
you can be with the Cos ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
958 2,241 32 15 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
850 809 90 28 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
![Page 49: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/49.jpg)
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 100 200 300 400 500
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
![Page 50: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/50.jpg)
Top Keywords Used Frequenc
y
Costa Coffee UAE 22
cake 15
dedication 15
staff 5
Costa 4
User Posts
0
2
4
6
8
10
12
14
16
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
![Page 51: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/51.jpg)
Costa Coffee UAE responded to 8 conversations generated by
the 42 Posts fans published.
Costa Coffee UAE appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
19%
81%
Brand Participation Brand Non Participation
31%
10%
59%
Posititve Negative Neutral
![Page 52: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/52.jpg)
Analysis of
McDonald'sFacebook Page
Oct 01, 2015 - Dec 31, 2015
![Page 53: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/53.jpg)
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
348,688 12,202 3.63%
United
Arab
Emirates
McDonald's
![Page 54: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/54.jpg)
Engagement Score Total Fan Posts
699 80
Total Posts Brand Response Rate
94 23.75%
Total Likes Avg. Reply Time
227,980 21 hrs, 54 mins
Total Comments General Sentiment
4,121 Neutral
Total Shares
5,244
BRAND POSTS FAN POSTS
Brand Overview
![Page 55: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/55.jpg)
330K
332K
334K
336K
338K
340K
342K
344K
346K
348K
350K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
348,688
New Fans
12,202
![Page 56: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/56.jpg)
Engagement
0
250
500
750
1,000
1,250
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
McDonald's had an average engagement score of 699 and a highest of 1000.
![Page 57: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/57.jpg)
Community Analysis
McDonald's fans are largely from United Arab Emirates followed by Philippines.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K 350K 400K
United Arab Emirates
Philippines
Pakistan
India
Egypt
United States
Saudi Arabia
Bangladesh
Iran
![Page 58: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/58.jpg)
0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
McDonald’s 15
من 12
Tastes 9
في 8
مع 7
![Page 59: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/59.jpg)
37%
63%
Brand Participation Brand Non Participation
77%
5%
18%
Posititve Negative Neutral
Brand Posts - Engagement
McDonald's responded to 35 conversations generated by the
94 Posts they published.
McDonald's receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
![Page 60: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/60.jpg)
Most Engaging Brand Posts
09-DEC-15, WED 8:33AM
McDonald's added a new photo.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 47,012 539 757 Positive
30-OCT-15, FRI 4:30AM
Don’t you just love Italy? Well, stay tuned
because we’re bringing it to you
إيطاليايعشقالجميع ... ..
29-DEC-15, TUE 5:11AM
Vote for your favorite burger from our
Tastes of the World journey! Was it the
magnificent Italian, ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
999 12,363 76 672 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
998 12,824 560 162 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
![Page 61: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/61.jpg)
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 100 200 300 400 500 600 700 800
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
![Page 62: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/62.jpg)
Top Keywords Used Frequenc
y
McDonald 37
guys 24
drive-thru video 24
Dubai 92 24
hands 24
User Posts
0
5
10
15
20
25
30
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
![Page 63: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/63.jpg)
McDonald's responded to 19 conversations generated by the
80 Posts fans published.
McDonald's appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
24%
76%
Brand Participation Brand Non Participation
12%
5%
83%
Posititve Negative Neutral
![Page 64: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/64.jpg)
Analysis of
KFC ArabiaFacebook Page
Oct 01, 2015 - Dec 31, 2015
![Page 65: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/65.jpg)
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,575,693 153,249 6.33%
United
Arab
Emirates
Mostly Young, Male and
Single
KFC Arabia
![Page 66: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/66.jpg)
Engagement Score Total Fan Posts
297 1
Total Posts Brand Response Rate
92 0.00%
Total Likes Avg. Reply Time
303,537 0 sec
Total Comments General Sentiment
7,134 Positive
Total Shares
7,838
BRAND POSTS FAN POSTS
Brand Overview
![Page 67: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/67.jpg)
2,300K
2,350K
2,400K
2,450K
2,500K
2,550K
2,600K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
2,575,693
New Fans
153,249
![Page 68: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/68.jpg)
Engagement
0
250
500
750
1,000
1,250
KFC Arabia had an average engagement score of 297 and a highest of 978.
![Page 69: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/69.jpg)
Community Analysis
KFC Arabia fans are mostly Young, Male and Single KFC Arabia fans are largely from Egypt followed by Saudi
Arabia.
Fan Demographics Distribution of Fans
54%
46%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
Egypt
Saudi Arabia
United Arab Emirates
Lebanon
Jordan
Kuwait
Morocco
Qatar
Algeria
![Page 70: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/70.jpg)
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
كنتاكيدجاج 27
KFC 20
مع 17
دجاجمن 15
اليوم 15
![Page 71: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/71.jpg)
82%
18%
Brand Participation Brand Non Participation
92%
2%6%
Posititve Negative Neutral
Brand Posts - Engagement
KFC Arabia responded to 75 conversations generated by the
92 Posts they published.
KFC Arabia receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
![Page 72: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/72.jpg)
Most Engaging Brand Posts
18-NOV-15, WED 9:45AM
كنتاكيدجاجمنالجديدشرمبوزنجر المغامرةطعم ... !
The NEW Zinger Shrimpo from KFC … The taste of a ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
978 27,028 971 1,696 Positive
08-OCT-15, THU 11:00AM
The new Box Master Tex Mex from
KFC..The Pleasure of Mexican taste!
06-OCT-15, TUE 4:30AM
مكستكسماستربوكسمعمكسيكيعيشها ابتكارأعد !
وشاركالخاصبأسلوبك،نحنفعلنامثلما،الصورةهذه
..الصو
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
974 22,925 777 1,988 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
953 37,242 168 107 Positive
NO
IMAGE
![Page 73: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/73.jpg)
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100
0 200 400 600 800 1,000
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
![Page 74: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/74.jpg)
Analysis of
Nando'sFacebook Page
Oct 01, 2015 - Dec 31, 2015
![Page 75: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/75.jpg)
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
41,522 1,094 2.71%
United
Arab
Emirates
Nando's
![Page 76: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/76.jpg)
Engagement Score Total Fan Posts
208 45
Total Posts Brand Response Rate
53 2.22%
Total Likes Avg. Reply Time
983 20 hrs, 30 mins
Total Comments General Sentiment
436 Neutral
Total Shares
294
BRAND POSTS FAN POSTS
Brand Overview
![Page 77: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/77.jpg)
40K
40K
40K
40K
41K
41K
41K
41K
41K
42K
42K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
41,522
New Fans
1,094
![Page 78: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/78.jpg)
Engagement
0
250
500
750
1,000
1,250
Nando's had an average engagement score of 208 and a highest of 994.
![Page 79: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/79.jpg)
Community Analysis
Nando's fans are largely from United Arab Emirates followed by Pakistan.
Distribution of Fans
0K 5K 10K 15K 20K 25K 30K 35K 40K 45K
United Arab Emirates
Pakistan
United Kingdom
India
Philippines
United States
South Africa
Egypt
Bangladesh
![Page 80: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/80.jpg)
0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
NandosUAE 22
PERi-PERi 10
TrySomethingNewUAE 9
coop 7
Nando’s 6
![Page 81: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/81.jpg)
6%
94%
Brand Participation Brand Non Participation
68%
4%
28%
Posititve Negative Neutral
Brand Posts - Engagement
Nando's responded to 3 conversations generated by the 53
Posts they published.
Nando's receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
![Page 82: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/82.jpg)
Most Engaging Brand Posts
29-DEC-15, TUE 1:37AM
Time to get voting Fandos! Tell us your
favourite Nando’s dessert from our new
delish menu! One of y ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
994 144 150 163 Positive
18-NOV-15, WED 4:04AM
We are opening a new Nando's coop very
soon, can you guess where it is? Tell us
and you could win a ..
27-OCT-15, TUE 4:20AM
Want to know how bad boys make
seriously good wraps?! Watch how
@TwoToneDXB made our PERi-PERi
best ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
991 231 248 86 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
241 25 0 11 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
![Page 83: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/83.jpg)
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60
0 50 100 150 200 250
Videos
Photos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
![Page 84: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/84.jpg)
Top Keywords Used Frequenc
y
PERi-PERi 38
Deira City Center 6
Dubai UAE 4
City Centre Deira 4
newest restaurant 2
User Posts
0
5
10
15
20
25
30
35
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
![Page 85: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/85.jpg)
Nando's responded to 1 conversations generated by the 45
Posts fans published.
Nando's appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
2%
98%
Brand Participation Brand Non Participation
13%2%
85%
Posititve Negative Neutral
![Page 86: QSR's Social Media Report In The Middle East For Q4 2015](https://reader031.vdocuments.net/reader031/viewer/2022030311/58ef57101a28ab380e8b466b/html5/thumbnails/86.jpg)
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