Your golden chance to win

• attractive cash prizes and QP fee waivers

• internship at renowned organizations

• QP learning pack for free

Thebuildingblocks of success

QualificationProgramme (QP)Case Analysis Competition 2017and Luncheon with CPAs

ObjectivesAn ability to analyse and evaluate a specific business situation helps a CPA build success in the corporation. The Qualification Programme (QP) case analysis competition aims to develop QP Affiliate Club members’ business skills, cultivate their professional judgment and prepare themselves for the business environment. The competition offers them a chance to excel and showcase their abilities and to bring their talents into full play.

Great reasons to join1. Attractive cash prizes and QP fee waivers for

the winning teams

2. Gain internship opportunities and give your CV the ultimate boost8 finalist teams will get internship awards to gain valuable work experience from leading organizations.

3. Grasp a chance for internship programme interviewShortlisted teams will get a chance to participate in the CPA firm internship programme interview at the Career Forum of the Institute.

4. Get real world experienceParticipating teams can learn how to apply technical knowledge into practical business context by exposing to the QP case question.

5. Free business seminarParticipants can join a free seminar on “Becoming a business advisor in the toy retail industry” on21 September 2017 to learn more about the industry, the important skills in analysing case problem, business ethics and report writing skills.

6. Free luncheon with CPAs and business leadersParticipants can interact with CPAs and business leaders during the luncheon on 25 November 2017.

7. Get QP learning pack for freeParticipants who have successfully registered for the competition will be given a QP learning pack to have an early glance at QP.

Format of competitionThere will be three rounds of competition:

1st round Each participating team is required to submit a 15 pages full case analysis written report in English

2nd round 30 shortlisted teams for 2nd round review

Oral presentation The 8 finalist teams will be shortlisted to give a short oral English presentation based on their analytical reports

Competition scheduleNow Full case question available on Institute’s website

19 September 2017 Deadline for registration of free seminar

21 September 2017 Seminar on “Becoming a business advisor in the toy retail industry”

29 September 2017 Webcast video of the seminaronwards ready on HKICPA website

13 October 2017 Deadline for registration of (before 12:00 noon) competition

18 October 2017 Submission of 15 pages written(before 12:00 noon) report

10 November 2017 Announcement of 8 finalist teams^

25 November 2017 Oral presentation day and luncheon with CPAs

^ Each member of the shortlisted teams will receive email notification.

Adjudication criteria1. Case analysis written report • Problem identification • Clear discussion and decision focus • Adequacy of research • Financial analysis technique • Sound theoretical and practical justification • Analytical approach and style • Strategy feasibility • Validity of conclusion • Writing style, report organization and references • Presentation style • Creativity in problem solving

2. Oral presentation • Completeness of content • Problem identification • Clear discussion and decision focus • Validity of conclusions • Responsiveness to the case question • Professionalism of presentation (including use of visual aids) • Vocal skills and non-verbal skills • Time allocation and teamwork • Q&A

Eligibility for entry to the competition• QP Affiliate Club members who are studying

undergraduate programmes in any discipline in local tertiary institutions are welcome to join the competition.

• Non-QP Affiliate Club members are also welcome. Participants will automatically become a member of the Club for free by completing the online registration for the competition.

• Admission to the competition is on a team basis. Participants are required to form teams of between three and four members. Joint universities teams are also welcome.

Free seminar Speakers

Seminar on “Becoming a business advisor in the toy retail industry”

Date: 21 September 2017 (Thursday)

Time: 6:30 p.m. – 9:35 p.m.

Venue: Hong Kong Institute of CPAs 27/F, Wu Chung House, 213 Queen’s Road East, Wan Chai

Registration deadline:19 September 2017 (Tuesday)

1. Ms. Anna Lam Deputy Executive Director,

Hong Kong Business Ethics Development Centre,Independent Commission Against Corruption of Hong Kong

2. Mr. Matthew Sexton Corporate Training Consultant, British Council

3. Mr. Kenny Sham Senior Marketing Manager,

LEGO Hong Kong Limited

4. Mr. Arthur Shek Assoicate Partner, McKinsey & Company

Oral presentation and free luncheon with CPAs Adjudicators

Date: 25 November 2017 (Saturday)

Time: 9:30 a.m. – 4:00 p.m.

Venue: Harbour Grand Hong Kong Hotel MTR Fortress Hill Station, Exit A, 23 Oil Street, North Point

Registration deadline:13 October 2017 (Friday)

1. Ms. Mabel Chan President, Hong Kong Institute of CPAs

Deputy Managing Partner,Grant Thornton Hong Kong Limited

2. Mr. Eric Tong Vice President, Hong Kong Institute of CPAs

Partner, Audit & Assurance, Deloitte China

3. Mr. Kenny Sham Senior Marketing Manager,

LEGO Hong Kong Limited

4. Mr. Arthur Shek Assoicate Partner, McKinsey & Company

Awards Champion team $10,000 cash prize, QP fees waiver*, trophy and certificate, with a total value of $13,6001st runner-up team $6,000 cash prize, QP fees waiver*, trophy and certificate, with a total value of $9,600 2nd runner-up team $4,000 cash prize, QP fees waiver*, trophy and certificate, with a total value of $7,600Best written report $2,000 cash prize and certificateBest presenter $1,000 cash prize, plaque and certificateMerit teams (5 awards) $2,000 cash prize, QP fee waiver# and certificate, with a total value of $3,800Shortlisted teams (30 teams) Certificate

Internship placement is awarded to the 8 finalist teams. The remaining shortlisted teams will also have a chance to participate in the CPA firm internship programme interview at the Career Forum of the Institute.* Fee waiver of $450 QP first registration fee and $450 QP first subscription fee are awarded to each member of the champion, 1st and 2nd runner-up teams. # Fee waiver of $450 QP first registration fee is awarded to each member of the merit teams.

QP case analysis competition working group• Mr. Eric Tong Vice President, Hong Kong Institute of CPAs (Convenor) Partner, Audit & Assurance, Deloitte China

• Mr. Paul She Practising Director, Mazars CPA Limited

• Mr. Ryan Wong Manager, Finance Change Management, The Hongkong and Shanghai Banking Corporation Limited

Full list of the academic advisory panel and reviewers is available at www.hkicpa.org.hk/qpcac2017hk.

Hong Kong Institute of Certified Public AccountantsTel: 2287 7463 / 2287 7228Email: qpcac2017hk@hkicpa.org.hk

Enquiry

If you are interested in joining the above events, please visit www.hkicpa.org.hk/qpcac2017hk for online registration.Seats are limited and reserved on a first-come-first-served basis.

Submission guidelines for written report

(Submission deadline: 18 October 2017, before 12:00 noon)

• Each team should submit a written report in English (with financial analysis) with a maximum of 15 pages of A4 papers (including content (目錄), appendixes and references which are optional).

• Each team should download the standardized HKICPA cover sheet from www.hkicpa.org.hk/qpcac2017hk and complete it with the required information.

• Save the written report and the HKICPA cover sheet in TWO separate files (in PDF format) with the file name being shown as “Team leader full name_Team leader mobile phone no._Written Report” and “Team leader full name_Team leader mobile phone no._Cover Sheet”.

e.g. “Chan Tai Man_98765432_Written Report”, “Chan Tai Man_98765432_Cover Sheet”

• Send the TWO PDF files ONCE via email to qpcac2017hk@hkicpa.org.hk, with the subject as“QP Case Analysis Competition 2017 Written Report”. Multiple submissions will be disqualified.

• Font type: Arial

• Font size: 12

• Double line spacing

• Margin: 1 inch for each side

• The content (內容) of the written report should NOT include the names of team members and university.

• Failure to follow the above requirements may render the written report unmarked and result in disqualification from the competition.

Case question in briefTim Yeung and his wife May began their business about 25 years ago in Hong Kong, selling toys on a market stall. Through hard work and selling ability, they were able to develop and expand their business, and after a few years they opened their first toy shop. Their success in business continued. They incorporated the business 15 years ago as Telly Toys Limited (TT Limited).

Over time, they increased the number of retail stores and they now have 20 large stores in Hong Kong and mainland China. Three years ago, following a series of financially successful years, the company acquired public company status and a listing on the Hong Kong Stock Exchange (HKEX). As a result of the initial public offering by the company, Tim and May now own just 40 per cent of the company’s shares.

Until a few years ago, there had been a strong and growing market for toys in Hong Kong. Much of the manufacturing takes place in mainland China, Thailand, Indonesia and Malaysia, but major global companies have a large share of the manufacturing market. These global companies pay licensing fees to produce toys base on popular children’s TV and film characters, commission their manufacturing from businesses in Asia and advertise and promote their products extensively. They sell their products mainly through retail companies and wholesalers.

Consumer demand for toys, in spite of a recent setback in global sales, is expected to remain strong in the long term, due to demographic changes and an increasing proportion of young people in several large countries. However, consumer tastes change quickly and there is a trend towards a much shorter life cycle for products, and more digital technology in toys. One toy retailer has commented that: ‘Children are getting older younger.’ To satisfy consumer demand, manufacturers need to spend extensive amounts of time and resources on research and development, and to innovate continually.

Manufacturers compete with each other largely on the basis of product quality, play value and price. Product safety is a major issue, for both manufacturers and retailers.

(Full details of the case question is available on the Institute’s website at www.hkicpa.org.hk/qpcac2017hk)

Important notes

• By registering for the competition, the Hong Kong Institute of CPAs is authorized to transfer students’ personal information to the internship sponsors for internship arrangement.

• Winners are required to sign an undertaking to accept and complete the internship programme at the organization assigned to him/her by the Institute.

• Prizes are not transferable and the fee waiver cannot be redeemed for cash.

• When submitting the written report, students must ensure no information on the written report is copied from others. Also, they must ensure they are the only owner of their original work and have a copy right for that.

• All entries must be received by the closing date specified above.

• All students who submitted the written report and are selected for the finale are required to attend the oral presentation day in person.

• By registering for the competition, all participants will be deemed to have accepted and be bound by the rules of the competition.

• All the finalists and winners must consent to the use of his/her name, photograph, presentation materials and video for publicity purposes.

• The Institute reserves the right to decide on the terms, final results of the competition and to amend the competition rules at any time.

Internship sponsors:

Platinum sponsors:

Gold sponsors: Other sponsors:

Supporting organizations:

Testimonials from the professionals and participant

Professor Gu ZhaoyangProfessor and Director, School of Accountancy,CUHK Business School,The Chinese University of Hong Kong

There are many case competitions nowadays, but few are as prestigious as HKICPA’s QP case analysis competition. You compete with the best and exhibit your own best. In the end, regardless you win or lose, you will gain more than you expect and become much better than when you start.

Mr. Au-yeung Yau ManThe University of Hong Kong(Team leader of 2nd runner-up award and best presenter in 2016)

QP Case Competition has been acclaimed as one of the most prominent local case competitions over the years. With more than 300 teams trying to triumph in the event, QP proves itself as a very demanding case-drilling exercise. From financial evaluation, strategy formulation to business ethics reflection, participants are all required to make use of their analytical mindset and think out of their box to come up with ingenious yet practical ideas to impress the judges. For students who aspire to pursue a career in business consulting or accounting industry, QP is definitely a stepping stone to start with.

Dr. Winnie LeungAssistant Professor (Accounting),School of Business, Faculty of Business and Economics,The University of Hong Kong

QP Case Analysis Competition provides a marvelous opportunity for students to bring forward cutting-edge ideas with utmost professionalism while gaining valuable business experience and network that go far beyond the event. I always enjoy students’ creative and concise solutions to the sophisticated and challenging business scenarios. It is a fruitful accomplishment for all participants in the competition!

Mr. Eric TongVice President, Hong Kong Institute of CPAsPartner, Audit & Assurance, Deloitte China

QP Case Analysis Competition is one of the signature events of the Institute which provides an excellent opportunity for students to demonstrate their critical thinking and analytical and presentation skills. I am very impressed with the dedication and level of teamwork displayed with the participants. I firmly believe the experiences they gained throughout the competition will be immensely valuable and beneficial to all students.

Members of adjudication panel were all impressed by the efforts and professionalism demonstrated by the finalist teams during the oral presentation.

Champion team in QP case analysis competition 2016

Photo album of QP case analysis competition 2016

Au-yeung Yau Man, showcased his outstanding presentation skill and confidence during the competition, deserved to win the best presenter award.

The 1st and 2nd runner-up teams showcased their well coordinated team work and presentation skills during the competition.

Group photo of the winning teams, sponsors and adjudicators of the competition. Participants grasped the opportunity to mingle with CPAs and business leaders during the luncheon.

“The case competition not only prompted us to dig deep into the dairy industry, but also encouraged us to follow up and integrate the latest economic issue with our strategies. Moreover, it reminded us about the importance of business ethics, which we emphasized at the beginning of our final presentation. Ultimately, we enjoyed every moment of the process, even with such difficulties. The competition is challenging but open-ended, so the result all depends on the unique ideas and the stories told. After all, you can definitely earn precious lessons through collaborating with different people and putting knowledge into practice. Go ahead and unleash your potentials!”

said team member, Chen Tsz Yingfrom The Chinese University of Hong Kong