qualvu ceo challenges digital summit attendees to harness the value of video
DESCRIPTION
Companies use two-way video such as GoToMeeting and Webex to successfully communicate among themselves. Consumers use two-way video such as Skype to communicate with each other. But when will companies evolve to use two-way video to communicate with consumers? Companies that think one-way video communicates with consumers are getting only half the picture, because one-way video is no more than incomplete communication you can see.How to complete that picture and to harness video for effective business-to-consumer communication was the subject of Qualvu CEO John Williamson’s presentation at the recent Digital Summit in Atlanta. Two-way video has the potential to create human connections that are valuable on a number of levels. Its use can create instant intimacy and turn connectivity into communication. Take a look at John’s presentation for some ways that can happen…TRANSCRIPT
- 1.
2. Global internet USERS in 2010
1.9 Billion
69%
of mobile data shared is video
Over 35 Hours of Video
Uploaded Every Minute to YouTube
663 Million
Skype users
Annual Growth Rate of 56%
Forecasted for the global virtual conference market between 2010
and 2015
Current World
Population
6.7 Billion
Over 70% Have a Mobile Phone
3. Consumers are online and mobile in massive numbers
4. Its about true
connections
5. Face to face, Personal, Intimate
6. Avatars, Text bios, Impersonal
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7. Video Profiles, Resumes,
True Connection, Intimate
8. What
works
9. Business 2 business
10. Consumer
consumer
2
11. Whats
broken
12. But what about Business 2 consumer?
13. Video Beyond advertising
true
connections
14. 15. 16. 17. Why it works
Engaging
Consumer-driven
On their terms
New levels of access
18. Create video connectionsGAIN AND DELIVER TRUST
Video Testimonials
Unsolicited Video Feedback
Customer Support
Ad video to your surveys
Customer-driven ads submit on YouTube
Submit your favorite ___ (recipe, story about your product, memory
of your service)
Town Hall via Skype
19. Interact with your customersin a way thats human