Quarterly UpdateQ3 2014

More4

More4 Highlights

More4 reaches more ABC1 Adults than Dave, ITV3, 5*, Sky 1 & Sky 2!

More4 reaches more Adults daily than The Independent & The Guardian COMBINED

More4 was the 10th most watched digital channel, in terms of share, for ABC1 Adults and 8th for those aged 55+

More4 has an impressive ABC1 profile of 46%, which is higher than ITV 2, ITV3, ITV4, Sky 2 and Dave

Sources: Advantedge/BARB Q3 2014

More4 had the 7th highest share for women across digital channels in Q2

In its primary slot, Masters of Sex was up +37% vs. the previous 12 weeks in terms of average audience

Saturday peak time improved in Q3, with performance up +17% YoY.

Audience Insight

44

56

812 14

19

48 46

54

45

55

913 14

19

44 42

58

More4 Commercial TV average

More4 profiles an older, upmarket,

Source: BARB/Advantedge, Q3, 2014. All adults.

more female audience

More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 & Sky 1

Source: BARB/Advantedge. Q3 2014, reach condition = 3 consecutive mins. ABC1 Adults.

CH4 (TOTAL)

CHANNEL 5 (TOTAL)

ITV2 (TOTAL)

MORE4 (TOTAL)

E4 (TO-TAL)

DAVE (TOTAL)

ITV3 (TOTAL)

SKY 1 (TOTAL)

5* (TO-TAL)

SKY 2

84

71

58

46 44 42

3430

24

13

58

43

30

21 2421 18 15

10 5

Avg. monthly reach ABC1 Adults (%) Avg. weekly reach ABC1 Adults (%)

Average Weekly ReachAverage Daily Reach/AIR

More 4; 2,659,000

The Guardian; 1,498,000

The Independent 865,000

More 4; 11,483,000

Classic FM; 5,199,000

Captial ; 7,343,000

Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. Q4 (July 2013- June 2014)

Source: BARB/Advantedge, Q3 2014, reach condition = 3 consecutive mins. Rajar Q3 2014

More4 reaches more adults than The Independent & The Guardian combined

Highest Rated Programmes

Source: BARB/Advantedge, Q3 2014 (excludes films)

ABC1s

Programme Title 000’s

1 Grand Designs 2952 Masters of Sex 2613 Car S.O.S 2504 Building the Dream 2475 Come Dine With Me 2426 8 Out of 10 Does Countdown 235

7 A Place in the Sun 229

8 Nashville 224

9 Selling Houses with Amanda Lamb 204

10 The Golden Rules of Porn 204

Highest Converting Programmes

Source: BARB/Advantedge, Q3 2014, index 100+ against all adults, min TVR 0.3 (excludes films)

ABC1 Adults

Programme Title Index

1 Masters Of Sex 1502 A Place In The Sun 1403 Grand Designs 138

4 Couples Come Dine With Me 135

5 Building The Dream 134

6 Come Dine With Me 134

7 Cooks' Questions 134

8 Father Ted 131

9 Grand Designs Australia 128

10 The Good Wife 127

More4 Viewers…

• They are commercially receptive, tending to buy products from companies who sponsor TV programmes (index = 224) and often notice products/brands in TV programmes/films (index = 135)

• More4 viewers are heavily influenced by celebrities in their purchase decisions (index =209) and if they trust a brand they buy it without looking at the price (index = 145)

• They find TV ads interesting to talk about (index = 156) and whilst watching TV, they search on the internet for products they see advertised (index = 1113)

• They are TV addicts (index = 107) and rely on TV to keep them informed (index = 106).

Source: GB TGI 2014 Q4 (July 2013- June 2014) base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.

More4 viewers are commercially receptive

Coming up in Q4 2014

Penelope Keith's Hidden Villages

The World's Most Extreme

Gogglebox Season 4