How would you attract/ address your audience?

Question 5

Firstly..

• I had to research into real music magazines on the market today. I analyzed Q magazine and NME as they are both extremely popular in the market.

• However they do not fulfil the criteria I wish to show in my own individual magazine, but they do use a good use of language with an interesting layout.

What I constructed..

• I constructed a questionnaire using survey monkey on what my target demographic looks for which was extremely useful.

• I did this via twitter and Facebook as my audience frequently uses these sites.

What I learnt..• . From this I learnt that my audience prefer an

image dominated magazine rather then text; with an affordable price ranging from £1.00 and £2.00 due to disposable income.

• I also learnt that my audience would rather a magazine promoting new and upcoming artists and festivals as this is of great interest to them.

Also..

• A monthly magazine which is worth there money is vital in order to appeal to them.

• However they would also like to find out new information on well know indie bands such as arctic monkeys and crystal fighters

Attraction..• With this information I intend to attract my

audience by using an interesting layout with a consistent colour scheme. This should attract the audience; standing out from the other magazines.

• I have mainly used the colour scheme of dark purples, greys and white. These colours are stereotypical of the genre.

• On the front cover I have included lures into what is included in the magazine; in order to entice and intrigue them into reading the magazine.

Aim..

• I plan to address my audience by using sophisticated language throughout without sounding too formal therefore they can relate to the magazine more.

• I have used a range of personal pronouns such as ‘you’ and ‘your’ in order to involve them more creating a personal approach between the article and the audience. Therefore they are able to relate and enjoy the reading.

Images..

• . By using a quote from the artist makes the whole text body more relatable to the audience.

• Also I have used images with a direct mode of address which makes the audience feel as if they are being directly aimed at.

Web 2.0

• . I have also created a twitter and Facebook page in order for the audience to interact with latest of the magazine. This is due to the target demographic being known as technologically savvy with frequent use of web 2.0.

• This will enable them to leave comments and feedback and also have a closer interaction with the editor in order to appeal to them more with there say in the issue.