question 3 powerpoint what have you learned from your audience feedback

What have you learned from your Audience Feedback?

Mark Mulcahy

Why do we need audience feedback?

• We needed to gain audience feedback, as without it we wouldn’t know if our product was effective and if it was going to be successful.

Gaining Audience Feedback

• I created a Facebook group and invited some people that I knew would be willing to answer our questions for us.

• In the group I asked the audience to answer some questions in the comment section on Vimeo.

• After a couple of days I checked the Vimeo page and no one had seemed to comment on our video, it seemed that I had made the error of not realising that you needed an account to comment on Vimeo videos, and people didn't want to make an account just for the purpose of helping us out.

I needed to respond to this complication and I had to do it fast. I decided to create a Survey Monkey which could easily be sent out to the audience via the Survey monkey link.

Survey Monkey is an online free tool which allows you to ask questionnaires just by sending a link out to people. All we would have to do is send the link and log back in to gain our results.

Original Facebook Post


Problem: You need an account to comment on Vimeo videos, and people didn't want to make an account just for the purpose of helping us out.


Problem: You need an account to comment on Vimeo videos, and people didn't want to make an account just for the purpose of helping us out.

Problem 2 :

When I first created this audience feedback page I didn’t think about the questions that I wanted to be answered so I made sure I changed them so they would be more helpful to us.

Survey Monkey Questions• I changed my questions

so that they would help us more. I asked if they understood the narrative as If they didn’t understand a rough idea what was going on, we would have to change the layout of our production.


so that they would help us more. I asked if they understood the narrative as If they didn’t understand a rough idea what was going on, we would have to change the layout of our production.

After spending so much time with our interview background we needed to make sure that the audience understood that it was a post match interview and that the manager Tony Brown is talking about his players.


so that they would help us more. I asked if they understood the narrative as If they didn’t understand a rough idea what was going on, we would have to change the layout of our production. After spending so much

time with our interview background we needed to make sure that the audience understood that it was a post match interview and that the manager Tony Brown is talking about his players.

We need it to be clear that our trailer is for a soap opera, if it is not clear the audience will not understand what they are meant to be getting from the show

Survey Monkey Questions

• We need to know what makes our trailer stand out that it is a soap opera, we need it to be recognisable as a soap and through editing we don’t want to remove certain parts that stand out to people as being from the soap opera genre.

Survey Monkey Questions• We need to know if people

are interested in watching our show. We also want to know one thing that people like about our trailer and we need to know things that people don’t like. By finding this our we can discuss about changing our trailer to meet the needs of the audience in reference to what they like and what they don’t like.

Survey Monkey Questions

• Again, we want to know the audience ideas of how we can change and improve our trailer in the hope that it will interest even more people to wanting the watch the show.

Our results from our Research

Conclusions from our research

• We need to cut the shots down and make it a little faster and give more visuals for the audience to see.

• We need to add a title at the start as some of the audience were confused what channel that the trailer would appear on.

• Need to improve the ending of our trailer and make the titles better, the audience said that the closing slide was too simple and not developed enough.

• Need to rescale the interview on premiere, the manager is not positioned correctly and it doesn’t follow the rule of thirds.

• Make it more obvious that it is the manager speaking – do this by adding a onscreen graphic introducing him, like seen on TV and through our research.

• The audience knew that it was a post match interview due to the iconic background behind Tony Brown the manager. This makes the massive amount of time we spent creating the background seem 100% worth it as it has paid off and is clearly a great piece of iconography to display a sport related interview. I am really happy from the positive feedback we received as most of the audience understood that our show was from the Genre of Soap Opera.

Improvements that we made

• No signification that he is the manager.

• Framing too loose so needed to be tightened using the scale tools under video effects in Adobe Premiere Elements

Improvements that we madeBefore

After

Using Serif PagePlus and Photoplus I was able to create this manager tag line.

I researched on the interview what they usually looked like and I wanted to carry on the theme of GB Sport – our Broadcasting company that we created for the purpose of our background.

I was able to add different effects in PagePlus to bevel the logo and add a eclipse shine across the front. I am really happy with the logo that I created and believes that it tackles the issue that some of the audience were having, and now they can easily identify that this is the manager.

Improvements that we madeBefore

After

Another Improvement I made across the whole of the interview was the framing of our manager, after gaining our feedback we looked back at other post match interviews and realised that our framing was all wrong. We needed our manager to be more central but leaving him looking room.

We were able to bring the scale up without loosing much quality as we shot our trailer in full HD.

I am happy with the way we addressed this problem as although it was only small it has made a lot of difference and you feel much more closer to the manager.

Improvements that we made

• From Audience feedback we could see that we needed to cut down our edit in premiere and increase the pace of the trailer.

• We also needed to add in more visuals whilst Tony Brown was speaking.

• From editing down after the following weeks after research we only managed to cut our trailer down from 1:22 to 1:21 but managed to increase the pace in our production massively as well as adding many more shots in, as well as a montage that we created.

Conclusions from our research

• We need to cut the shots down and make it a little faster and give more visuals for the audience to see.

• We need to add a title at the start as some of the audience were confused what channel that the trailer would appear on.

• Need to improve the ending of our trailer and make the titles better, the audience said that the closing slide was too simple and not developed enough.

• Need to rescale the interview on premiere, the manager is not positioned correctly and it doesn’t follow the rule of thirds.

• Make it more obvious that it is the manager speaking – do this by adding a onscreen graphic introducing him, like seen on TV and through our research.

Print Work Audience Feedback

• For my print work audience feedback I decided to take a different approach, I printed off my draft of my print work and decided to hand it out to 10 people and ask them to give criticisms about it. What they liked and didn't like.

By handing this out this is the different feedback that they gave me.

• The headline needs to be bigger and more bold.

• There is no information about when the show starts or the fact that it is a new series.

• Need to add pictures to the side stories

• The TV choice logo is really badly cut-out, find a better picture of the logo or start again.

• Photography of the print work is really strong and can tell thought has been taken into it.

Conclusions from my feedback• The feedback that I obtained from my audience research has

improved both my print texts, as well as our main product. • By showing the audience rough cuts of both of our products it

has allowed us to gain an outside view in how we can better what we produce and to meet the needs of our target audience. Our Soap was mostly targeted towards men as we felt that men do not usually watch soap, so we thought outside the box and decided to introduce a new type of soap to the TV. When gaining audience feedback we asked if our trailer would appeal to the audience to watch the show, everyone we asked said yes, and half of the questioned were females too. It is good that although our soap has a underlying football theme, that we would also attract a female audience.

question 3 powerpoint what have you learned from your audience feedback

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