Aspects of magazine that attract target audienceiPhones are very popular with the target audience which is the same of what my magazine is, the audience can commonly associate iTunes and the promotion on our magazine in a positive mentality and makes the Audio magazine more accessible for the target audience on their handheld devices.

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The majority of the audience are attracted to popular mainstream indie band The Kings Of Leon are a major attraction to my magazine. Especially when they read that Audio mag have had a one-on-one interview with the band, and for the information to be given to them makes them feel they are getting a closer relationship with The Kings Of Leon making this section attractive for the audience.

The use of the world ‘Exclusive makes the consumer feel as if the magazine is more unique and personal to them, it creates a sense of confidential information that can only be revealed in this magazine and excites the reader into wanting to buy the magazine to get this information.

As it is one of my main attractive features to the magazine, the large ‘50’ indicated in the colour red attracts the eye of the target consumer, if they are passing by or looking at this magazine taking up a significant part of my front cover. From my research and own knowledge, my target audience are highly interested in the prospect of festivals. Especially as tickets for the most popular festival in the UK, ‘Vfestival’ and tickets being made available to purchase in March. My target audience will be anxious to find the line-up for the festival so they can decide if they want to go. With my magazine offering a small taste of the acts featuring in Vestival it engages them to want to find out where the rest are .

Binary opposites emphasise the top banner and grab the attention of the target audience as they are passing by and glancing across.

Red sticker sideways stands out to all the text which is straight, bold writing grabs the audiences attention.

Indie style actor represents the mainstream music industry which is popular with attracting the target audience.

Red connotates to importance of the band and that it is the title. Quotation makes it more personal and adds realism to the magazine.

White canvas background makes all the other colours stand out on the page and makes it easy-reading for the target audience.

Bold line separates text from each other to make it easy-reading and understandable for the audience.

Black-on-white is a binary opposite and makes the heading stand out to the audience.

Standard information placed in the bottom left corner out of the way as it is not important in attracting the target audience, all group together in a black box to make it more presentable and used-friendly.

Bottom banner and signposting gives clear indication of the types of artists featured in the magazine to attract the audience.

Black banner is bland and gives basic function to give information about the page and magazine. Sophisticated fonts make the magazine look more luxurious.

Greyscale picture gives an indie feel to the magazine to offer ideology to my target consumer.

Icon easily recognised by the reader as this symbol represents audio magazine in a small icon.

Use of colourful numbers against the bold black text makes it easy-readership for the consumer to follow.

Red header draws the eyes of the reader to this feature straight away and offers signposting to where the reader is meant to be looking.

Certain words are placed in bold to stand out to the reader and draw their attention.

Ellipsis used to engage the reader as they will want to know who the interview is with and makes them want to read on.

Gold writing connotates to luxury and that the interview with this luxury band is a privilege and exclusive benefit to them.

Different colour headline makes it stand out to the existing headlines and makes the audience notice it.

Rural background is grungy but plain to make the audiences attention all on the actor.

Enlarged version of the left hand column features makes this one look more important.

Quotation offers realism and the reader feels they are intimate with the text and the artist.

Polaroid picture is currently a fashionable feature with the target audience to create a ‘vintage feel’ to the picture-re-emphasises the indie genre.

Image-text cohesion offers the magazine is promoting with a more user-friendly way.

Stand out on the page and convey important information as associated with stars.

Abbreviation for FAQ makes the magazine more informal and friendly with shared knowledge.

Stylish font for the title, with capitals draws your attention to it straight away

Binary opposite of white on black makes the page number stand out and easily indicated for the audience.

Coloured information helps it stand out and be more interesting t read.

Guitars and microphones are commonly associated with the band at the bottom and convey the indie genre.

Long shot of all band members in motion gives the band a rebel persona to offer ideology to the audience.

Ellipsis is used to engage the audience to want to read who is being interviewed.

Image-text cohesion is split to offfer one half the page with pure pictures to illustate the music with the other half text to occupy all demographic audiences.

Use of different genre images portrayed through Mis-ene-scene makes the pictures appeal to a wider audience.

The little text boxes gives micro information to the target audience about where the picture was taken.

Marketing & Promotion•Facebook•Audio mag website•Vfestival•Popular artists•Online Subscription delivered

•My magazine representation is aimed at a consumer audience of around 16-26. Through research on http://www.clickymedia.co.uk/2010/08/uk-facebook-statistics-for-august-2010/ I can gather reliable information that approximately 19million people aged 13-29 have active Facebook accounts. Taking into consideration that my main target audience is between 16-26, there will be people up and below the boundaries and will increase the amount of people I could attract by using Facebook as a promotion area.

•Such thing as an ‘Audio mag’ page on Facebook which could advertise the magazine, marketing features and partnership.•Viral advertisement is a cheap way to market globally and would be an essential part of promotion.

•Another valuable part of promotion lies within search engine marketing which makes my product feature higher when they search relevant words like ‘music’, ‘magazine’ ect. They will be able to spot my magazine over other magazines i am competing with.

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•Like the majority of existing magazines like the same style as mine offer an official website in where they can find information about the magazine, previous covers, ticket news, artist news and subscription information. I would follow these conventions with my magazine as they fit popular with the target audience .

•However there are certain features i would add which i feel would make the online website better.

• Official link to a popular music festival like Vfestival in which the target audience find out line-up information before anyone else for every AudioMag 6/12-Month members. Also 10% off one ticket to the festival for those who are Gold members and pay a bit extra for a 12-Month membership who also get other offers featured in the magazine. This idea will advertise Vfestival all year round and would make a good selling point to the target audience who will create the connection with Vfestival and Audio in a positive perspective and with the offer making them more likely to buy this magazine than an alternate existing magazine that does not include this feature.

• Making the magazine promote the 12-month membership the recipient of a 12-month membership collects the front cover of each magazine and posts them back they get them signed by artists off the artists on the front covers+ an invitation ticket to an Audio gig featuring Audio’s favourite artists of they year playing.

• An associated partnership with a top download software company like Apple (iTunes) or Spotify who are a newly rising UK company which could promote them world-wide.

• Students get 20% off 12-month subscriptions. However from researching existing membership prices and trying to promote my magazine as a sophisticated but user-friendly magazine I will offer the normal price higher at around £35 per year, but because my target audience are mainly all students they will receive this offer and get a subscription for £28 which is a significant drop in price and they will be more inclined to pay for it as it is a significant price drop and just below the price of Q magazine.

• All subscriptions online or 1-off buys online get delivery for £0.99 and receive the magazine in a sleeve colour in which there magazine fall under these worldwide editions:

Gold-Limitied edition White- UK edition Black Europe edition Purple- USA edition Yellow-Asia edition(If i were to do this for real I would change languages and layout, these pictures give representations of the basic aesthetic layout of this edition of the magazine.)