questionnaire on mobile handset

8/3/2019 Questionnaire on mobile handset

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QUESTIONNAIRE

Dear Mam/ Sir,

I am a student of M.B.A 2nd Yr. and perusing my academic

research report on Buying behavior of consumers in mobile

industry. I would appreciate if you could spend some time in

filling this questionnaire TOPIC: Buying behavior of consumers in

mobile industry.

Personal Details:

Name: _________________

Age: _________________ Gender: _________________

Education: __________________________________

Profession: __________________________________

Contact No. ____________________

Q1) Do you have a mobile phone?

YES NO


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Q2) a) Which brand of mobile hand set do you have? (Please Tick)

i. Nokia _______ii. Sony Ericsson _______

iii. Micromax _______iv. Samsung _______v. Any other (please specify) _______

b) Which model ____________

Q3 a) Did you have the same brand earlier?

YES NO

b) If NO then which brand you had earlier (please specify) ______________

c) What is the most important factor influencing you while purchasing a mobile

handset?

i. Brand _______ii. Physical Appearance _______

iii. Price _______iv. Value added features _______v. Core technical features _______vi. Post purchase service _______

How often do you change from one mobile handset to another mobile handset?


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6 months

6months -- 1 year

1 year 2 years

More than 2 years

Q4) Why have you bought the mobile? (Tick one option)

i. Communication purpose ________ii. Status ________

iii. Dont have landline phone ________iv. Any other (please specify) ________

Q6) Who influenced you to buy this brand? (Tick one option)

i. Friend _______ii. Family member _______iii. Advertisement _______iv. Dealer _______v. Any other (please specify) _______

Q7) For which different purposes do you use your mobile?

(can tick more than one option)

i. Receiving / making calls ________ii. SMS/ MMS ________

iii. Games ________iv. E-Mail/ Internet ________


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v. Music ________vi. Camera ________

Q8) Rank the following features of your hand set according to your preference (rank

1 to most preferred and rank 6 to least preferred)

i. Bluetooth _________ii. MP3 Player/ Video Player _______

iii. Camera Quality _________iv. Data Storage Capacity _________v. Operating system _________vi. Design of the handset _________

Q9) Tick the range of price you would like to spend on a mobile handset?

i. Below 5000 ________ii. 5000- 15000 ________

iii. 15000- 25000 ________iv. Above 25000 ________

Q10) Tick the following features you like in particular brand:

Nokia Micromax Sony

Ericsson

Samsung


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Q 11) Do you agree that following factors must be considered while choosing a brand

of mobile hand set?

Strongly

Disagree

Disagree Neutral Agree Strongly

Agree

Repairable

Availability of spare

Proximity to service

Promotional activities

Q 13) a) Are you satisfied with your existing mobile hand set?

YES NO

b) If no, then what are the problems faced by you?

Camera

System processor

Bluetooth

Music Player

Memory


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_______________________________________________________________

_______________________________________________________________

Q 14) what additional features do you want in your mobile handset?

(Can tick more than one option)

i. Wi-Fi ________ii. TV ________

iii. Video Conferencing ________iv. Windows ________

questionnaire on mobile handset

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