quickpivot case study - marketing insights
TRANSCRIPT
Case Study
Challenges• No central marketing database
to support marketing across
different lines of business and
multiple partners
• Unable to support complex
targeting and personalization
• No insight into long-term
profitability of marketing initiatives
Tactics
• Consolidated marketing,
sales, account, prospect and
transactional data into a single
data mart for analytics, targeting,
and reporting
• Integrated marketing data mart,
marketing automation application,
and sales force automation tool to
support demand generation
• Introduced analytic and modeling
tools to support “train of
thought” analytics, segmentation,
campaign execution, and
performance reporting
Results• Operational efficiencies in
campaign planning and execution
freeing time for analytics; 6 hour
process to less than 15 minutes
• Campaign success now includes
measuring 12 and 24 month
account profitability
• Findings are being used to
improve upcoming campaigns
• Identification of unique customers
that have significant up-sell
and cross-sell potential without
cannibalizing the existing
customer base
Insights to drive marketing actionsCompany provides category-leading fleet, corporate and prepaid payment solutions across a wide spectrum of business
sectors around the globe. Its portfolio of business encompasses a MasterCard-branded corporate card, company-
branded fuel management, supply chain software solutions for petroleum distributors and retailers, and an independent
fuel distributor franchisee network.
33 Arch Street, 9th Floor Boston, MA 02110
T: 617.880.4000F: 617.880.4001
www.quickpivot.com
About QuickPivot™ QuickPivot is the leader in real-time cross-channel marketing automation and services for B2B and B2C enterprises. QuickPivot delivers insight plus channels plus content in one marketing platform to enable marketers to listen, connect, learn, and adapt to the changing needs of customers. For more information, visit www.quickpivot.com, or call +1-617-880-4000, or email [email protected] content Copyright ©2014, QuickPivot, Inc. All trademarks are property of their respective holders.