quinstreet b2b tech media kit fy 2017 · quinstreet b2b tech –media kit fy 2017 12 activate your...

QUINSTREET B2B TECH MEDIA KIT FY 2017

MEDIA KIT | FY 2017 QUINSTREET B2B TECH

2 QUINSTREET B2B TECH – MEDIA KIT FY 2017

Overview

B2B Technology

Contact Us

QuinStreet has driven clear and measurable, end-to-end results for partners, clients and users – since 1999

I A brief look at QuinStreet’s media, technology, data, and user experience (UX)

II

III Important contact information

Leading B2B Publisher for Technology Decision Makers


We own and operate 1,000+ sites, totaling over 350MM visitors/year

When users worldwide engage with digital media to research and make informed decisions, our proprietary system delivers the right user experience at the right time

MEDIA CHANNELS

B2B TECHNOLOGY

HIGHER EDUCATION

DEGREE & TRAINING PROGRAMS

MORTGAGE LENDERS

CREDIT SCORES & DEBT RELIEF

DEPOSIT ACCOUNTS

AUTO, LIFE, & HEALTH INSURANCE

MEDICAL

HOME IMPROVEMENT

Expansive Media powerful network that

bridges the gap between users & businesses, products & services

UX & Merchandising methodical and scientific

approaches to understanding and

optimizing user engagement

Data & Technology builds deep insight into user

and system behaviors, allowing for optimal

performance

in User Experience, Merchandising, SEO/SEM

Content Marketing, Front and Back-end Developers, and

many more other areas

600+ EXPERTS


Our tech content and platform drive quality engagement We meticulously deep dive into every aspect of our media platform, providing only the most engaging experiences for users and compelling results for our customers

AUDIENCE Tech Decision Makers

88% of our B2B Tech audience have purchase involvement such as vendor selection,

creating IT strategy, formulating tech budgets, and authorizing

purchases.

CONTENT Publish & Create

We publish timely and information-rich content, covering the core B2B technologies and develop engaging

custom content to align with strategic marketing objectives.

SOLUTIONS Display, Content & Leads

We demonstrate a data-driven, ongoing, iterative approach to

analyzing engagement metrics, validating content strategy, and driving maximum quality leads.

PROPRIETARY TOOLS

QMP

SITE GENIE

INTELLIQUAL

LEAD ANALYZER

CONTENT ENGINE

PREDICTIVE ANALYTICS PLATFORM

THIRD-PARTY TOOLS

BOMBORA

HG DATA

NATIVO

WEBTRENDS

TABLEAU BI

DFP & KRUX

EZ PUBLISH

GIGYA


Technology Markets We Serve


Our premium media brands help our clients engage with technology decision makers throughout the buy cycle


17,000 annual articles from 125 content contributors with a collective 1,500 years of editorial experience

MEDIA BRANDS DESCRIPTION Diverse and extensive cloud coverage and the latest data center projects, best practices, and top trending stories on modernization, design, infrastructure, storage and more.

Covers everything tech decision makers need to know about public, private, and hybrid clouds, plus the latest in data center news and trends, with a focus on data efficiency.

Trending stories, case studies, and slideshows highlight the various cloud types, benefits, and the challenges of each.

Research, best practices, the latest news and trends, statistics and useful information and analysis for technology executives.

News stories and slideshows help Channel partners understand how to leverage and sell services in the cloud marketplace.

FEATURED EDITORS

James Maguire @JamesMaguire Top Influencer of Big Data and Analytics in 2014 Sr Managing Editor of Datamation and

Datamation Hangout host

Eileen Feretic @eferetic +35 Years in Tech Journalism

Editor-in-Chief of Baseline and CIOInsight, Editorial Director of eWEEK and

ChannelInsider

Brad Jones @BradlyLJones 8-time Microsoft MVP Award Winner &

Bestselling Author Editor-in-Chief of the Developer.com

portfolio of sites


Security buying guides, product reviews, tutorials, news, and analysis for IT leaders in small, midsize, and enterprise organizations.

MEDIA BRANDS DESCRIPTION

In-depth analysis, news and technology trend tracking from a solution-oriented angle to help devise strategies.

EDITOR(S)

Paul Shread

Free HTML tutorials and help for web developers. Featuring tutorials on HTML tags, programming, basics, JavaScript, frames, Open source CMS packages, hex codes and more.

In-depth coverage of Cloud Storage, SSD Drives, SAN, NAS, RAID, Disk Arrays, Storage Management, Virtualization, Data Deduplication, Backup and Recovery, Disaster Recovery and Business Continuity, Disk-Based Backup, and Tape Archiving.

Brad Jones Mike Houghton

James Maguire

Kachina Shaw

News and rumors from the free software community. Paul Shread Sean Michael Kerner

Database news, articles, and tutorials for major databases including Oracle, SQL Server, DB2, and MS Access.

Paul Shread Linda Cole


Resources for PHP, open source software development, server side development, web development.

MEDIA BRANDS DESCRIPTION EDITOR(S)

Brad Jones

ServerWatch is the leading IT resource on all things server. If you’re interested in servers, be it virtualization, blades, power & cooling, open source, or green computing, ServerWatch has you covered with news, trends, analysis and reviews that meet all of your data center needs.

Rely on Small Business Computing to help you better understand small business technology so you can make the best buying decisions for your business.

Webopedia is an online dictionary and Internet search engine for information technology and computing definitions.

Paul Shread Forrest Stroud

Paul Shread

Vangie Beal


Our insight into this audience is meticulous and extensive

PURCHASE BEHAVIOR

11.5MM INVOLVED IN EARLY STAGE

DECISIONS

9.9MM ARE CRITICAL-STAGE

INFLUENCERS

7MM ALIGN BUSINESS AND IT GOALS

3.4MM AUTHORIZE BUDGETS

10.9MM HAVE IT TITLES | 9.1MM ARE MANAGERS/ABOVE | 4.3MM ARE DEVELOPERS

16MM UNIQUE VISITORS

8MM DATABASE MEMBERS

specifying vendors, creating strategy, budgeting,

authorizing

14MM INVOLVED IN TECH

PURCHASING to make their most important

purchase decisions

88% RELY ON OUR TECH

CONTENT

CONSUMPTION BEHAVIOR

73% VIEW TECH VIDEOs

78% READ WHITEPAPERS

72% VALUE WEBINARS

46% READ SPONSORED CONTENT


We offer full-service media solutions, built on demand

LEADS

Our multi-faceted programs include direct email, telemarketing, web integration, and partner network tactics. Predictive targeting and advanced profiling complete our portfolio.

CONTENT

From executive briefs, eBooks, and infographics, to native advertising, and custom video, we offer an extensive suite of content creation services, including custom solutions built for you on demand.

DISPLAY

Advanced targeting by audience, context, behavior, ABM, install base, look-alike, and retargeting. We will run your ads or create them for you with our in-house Creative Services.

CUSTOM BUILT SOLUTIONS From surveys, call center operations, and nurturing programs to holistic integrated marketing solutions, partner with QuinStreet Enterprise and take your advertising campaigns into a new realm of impact and ROI.


Activate your Account-Based Marketing Strategies Leverage QuinStreet’s partners and expansive media to reach your target accounts and net-

new accounts in-market, powered by industry-leading Surge Intent and Install Base Data

Identify your top accounts + accounts in-market now

Activate ABM strategy with lead gen and awareness

Create more sales opportunities

Surround decision makers at your top targeted accounts Expand your account list to include companies surging on content

related to your technology solutions Target your competitors’ customers or prospects


Lead Generation Solutions From content syndication to premium, data-driven lead generation,

QuinStreet can help fill your pipeline from top to bottom

ACCOUNT-BASED MARKETING

Put your solutions in front of your top target accounts and those in-market now

LEAD INTELLIGENCE

–Install Base: Get details about your buyers’ tech systems to offer customized solutions

–Intent: Reach accounts in active research mode

–BANT:: Leverage key data points about budgets, decision authority, need, and timeframe

CloseIT PREMIUM LEADS

Expand reach and engage differently with data-driven enriched lead gen

WEBINAR LEAD GENERATION

Create a full-service content marketing and lead generation program, all in one

LEAD WARMING

Add incremental messaging to potential customers

CONTENT & LEAD PACKAGES

Create new content or leverage your own to syndicate across our network

CONTENT SYNDICATION

Promote content to an expansive audience of tech decision makers


Display Solutions

Surround and engage your best buyer with data-driven targeting, using a mix of advertising vehicles such as Standard, High Impact, Mobile & Tablet, and Custom Ad Units

Account-Based Install-Based Intent Demographic & Firmographic

Behavioral Retargeting Location-Based Cross-Device

Run of IT Run of Developer Site-Specific Run of

Network Off-Network

Contextual

Look-a-Like

ADVANCED TARGETING

STANDARD TARGETING

MEDIA TARGETING


Content Solutions QuinStreet Enterprise has an extensive content portfolio and offers full custom content

services and integrated programs. Ask us for an asset assessment.

SmartSelect

Webinars

IT Focus Custom eBook Executive Brief

Custom Video Infographics Native Advertising

http://www.eweek.com/ebooks/218959810/96450/1942330/221005?qset=CONTEXT_STEP1&mcss=y


Thank You for your consideration.

We look forward to working with you.

For general inquires: (502) 515-6468

[email protected]

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