1. Communications activities designed to promote a firm overall, without reference to a specific product, are called:

a. Corporate advertising

b. Advocacy advertising

c. Advertorialsd. Lobbyinge. Continuity

advertising

2. Why would World Wrestling Entertainment (WWE) sponsor a car on the NASCAR racing circuit?a. to build equity and

gain affinity with its target market

b. to show its position on sports marketing

c. to create a generic positioning strategy

d. to reduce its overall promotional expenses

3. Which of the following is NOT one of the advantages of Public Relations?

a. Credibilityb. Cost savingsc. Avoidance of

clutter d. Inconsistent,

redundant communications

4. For which of the following products would personal selling be the element of the promotional mix most likely emphasized?

a. bars of soapb. coloring booksc. earthmoving

equipmentd. boxed chocolate

candye. fresh flowers

5. Who among the following will NOT be chosen by this year’s Bachelor

a. Karyn Elton

b. Mollyc. Melissa