quotation no. 42.2018 terms of reference for tvet centers ... · 1 center of competence (coc) is...

Quotation No. 42.2018

Terms of Reference

“E-Marketing for TVET Centers of Competence and One Stop Shop in Gaza Strip”

Project Name: Enhancing Youth Employability in the Gaza Strip- Phase II

Implemented by: Islamic Relief Palestine

August 2018

Stamp & Signature


Terms of Reference to E-Marketing for TVET Centers of Competence and One Stop

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1. Introduction

1.1 Background about Islamic Relief

Islamic Relief Worldwide (IRW) is an international aid and development charity, which aims to alleviate the

suffering of the world's poorest people. It is an independent Non-Governmental Organization (NGO) founded

in the UK in 1984. As well as responding to disasters and emergencies, Islamic Relief promotes sustainable

economic and social development by working with local communities - regardless of race, religion or gender.

More information on IRW is available at: http://www.islamic-relief.org

Islamic Relief Palestine (IRPAL) is an affiliate of Islamic Relief Worldwide, active in the Palestinian territories

since 1998. IRPAL has its main office in Gaza city. IRPAL supports the Palestinian people through three main

programmes: Humanitarian, Community Development and Child Welfare & Education. IRPAL is working to

improve the wellbeing of vulnerable people, deliver life-saving emergency aid, enhance education

environment, reduce the humanitarian impact of conflict, empower communities to reduce poverty and

protect communities from disasters. More information http://irpal.ps/en/about-irpal/

1.2 Background about TVET in Palestine

The Palestinian National Authority (PNA) and namely the Ministry of Education & Higher Education (MoEHE)

and Ministry of Labour (MoL) are undertaking comprehensive reorganization of the Technical and Vocational

Education and Training (TVET) sector. At present (TVET) is carried out in separate types of institutions that are

run by the MoEHE (Vocational Secondary Schools and Technical Colleges) and MoL (Vocational Training

Centers), with different skill-levels, different course-periods (9 months, 11 months or 24 months) and different

curricula.

1.3 Background about EYE II

During the period of 2013- 2016, IRPAL in partnership with MoEHE and MoL, contributed in improving the

quality of, and access to TVET as well as the labor market system by implementing "Enhancing Youth

Employability in the Gaza Strip project -phase I'' under the umbrella of the Palestinian National TVET strategy

(revised in 2010).

In order to continue contributing to the sustainability of market-driven TVET system, "Enhancing Youth

Employability (EYE) in the Gaza Strip Project -phase II'' is implemented by IRPAL in partnership with MoEHE

and MoL (from December 2016 till May 2019).

EYE project- phase II shall achieve 3 main objectives:

a. TVET Centers of Competence1 operate efficiently, effectively & sustainably.

b. Enhanced Coordination and linkages amongst TVET stakeholders.

c. Enhanced effectiveness and sustainability of OSS2 and Labor Market Information System (LMIS)

services.

1 Center of Competence (CoC) is the same concept as Center of Excellence which refers to labor market oriented TVET

institute, characterized by competitive and upgraded physical training environment, market driven update curricula, qualified staff and provides high quality services specialized in a specific economic sector

2 One Stop Shop (OSS) is a global concept describes an upgraded and advanced employment and training office, which provides high quality employment services and career guidance

http://www.islamic-relief.org/

http://irpal.ps/en/about-irpal/



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2. Statement of Work

2.1 Mission Purpose

During previous stages, EYE II project helped 3 CoCs and OSS develop their promotion & marketing plans.

Following this stage, and as a response to CoCs & OSS needs to effectively implement their marketing plans,

this ToR aims to engage a consultancy firm which will supervise and facilitate the implementation of E-

marketing tools and technique. The following details clarifies the mission scope of work:

2.2 Scope of Work

In close coordination with CoCs & OSS teams, the facilitator will be responsible for following tasks:

A) Preparation:

A1) Familiarize themselves with various TVET interventions and challenges in Gaza.

A2) Prepare an inception report that includes detailed work plan.

B) Training & Coaching:

B1) Implement social media platform training, mainly Facebook & Instagram.

B2) The training program is designed based on participants’ needs assessment that should encompass the

following:

• Developing the participants’ skills in using social media, especially, Facebook & Instagram.

• Developing the participants’ skills of using the online marketing tools and content development

by social media platforms.

• Training on Content Management (Script, Graphic, Visual)

• Identifying measures and indicators.

• Developing the participants’ skills in social media marketing campaign.

• Each trainees should produce social media campaign for their institutions.

B3) Participant: Two Group (20-25 participant in each group).

C) Practical implementation:

Implementation will serve the following marketing objective:

1. Increase enrollment to CoCs & OSS. Through:

C1) Design and prepare 8 Sponsored advertisement & publish it via the Facebook page of CoCs & OSS for

following specification:

Target Group: from 14 – 24 years old of both genders (males, females) within Gaza Strip area.

The advertisement shall reach 50,000 person of the aforementioned group.

The duration of publishing is 15 days.

8 Sponsored advertisements, 2 advertisements per each CoCs/ OSS.

2. Promote the services of CoCs to the community. Through:

C2) Design and prepare 4 Sponsored advertisement & publish it via the Facebook page of CoCs & OSS for



The advertisement shall reach 100,000 person of the aforementioned group.

The duration of publishing is 15 days.



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4 Sponsored advertisements, one advertisement per each CoCs/ OSS.

3. Market CoCs graduates to the private sector,

Increase enrollment to CoCs & OSS, and

Promote the services of CoCs to the community. Through:

C3) Design and prepare 20 advertisement & publish it via the Social media platform of CoCs for following

specification:


20 advertisements, 5 advertisements per each CoCs/ OSS.

C4) Produce and Design 4 videos (As AJ+ video) & publish it via the Facebook page of CoCs & OSS for



Preparing and writing the script of the video.

Work produced and directed the video excellently.

High resolution video Full HD.

Appropriate music background, images, and infographic. (if needed).

Time: 50 second to 90 second.

4 videos, one video per each CoCs/ OSS.

3. Deliverables

Inception report.

Kick of meeting.

Social Media training (Two Group).

Social media campaign for each CoCs & OSS.

Training material.

In coordination with CoCs & OSS teams, submit advertisement time schedule.

Sponsored advertisement progress reports showing measures, indicators, and obstacles.

12 Sponsored advertisements & 20 advertisements.

4 videos.

Final Report.

4. Time Frame

This task should be implemented during September –December 2018.

Number of working days shall be proposed by the consultants within implementation methodology.

5. Reporting

The consultant will work closely and report to IRPAL TVET Project officer.



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6. Proposals submission

This call is opened Only for consulting firms from the Gaza Strip.

Consultants shall submit "one original copy" of the Technical and Financial Proposals in a package

containing two separate envelopes (sealed and stamped) as follows:

The first envelope must be clearly marked “TECHNICAL PROPOSAL”.

The second envelope must be clearly marked “FINANCIAL PROPOSAL”.

No financial information shall be contained in the Technical Proposal otherwise the offer will be cancelled

and excluded from the evaluation process.

Consultants shall not be entitled to compensation related to costs of preparing the proposals.

6.1 Technical Proposal

Content of Technical Proposal

The technical Proposal shall ONLY and CLEARLY include the following sections:

Section 1: Introduction and Relevance to Assignment

This section must only include the following:

Letter of motivation including: The consultant (1) understanding and (2) relevance to the assignment

(Please don’t copy/paste from the ToR)

Team structure

Team composition

Relevant experiences of team. (Submit your C.V.)

Sample of successful in similar assignments.

Section 2: Qualifications

At least B.Sc. in Media, IT, E-Marketing, Social Media, Multimedia, Media production or another related field

Section 3: Methodology and Work Plan

What the team consultant will do to effectively perform the assignment, how? And what tools, techniques,

staffing plan and time frame will be used?

6.2 Financial Proposal

The financial proposal shall show all the direct costs related to the implementation of the assignment

while other operational costs such as communications, movement ...etc. should be implicitly

included.

The price shall be in ILS per working day (8 working hours-5 days a week), as per the following table:

IRPAL projects are exempted from VAT, so the consultancy firms shall provide zero VAT Stamped

invoice and source deduction certificate.



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# Deliverable Description Unit # of unit

Unit price

(ILS)

TOTAL Price

(ILS)

B) Training fees (Two Group) Training &

Coaching

C1) Design and prepare 8

Sponsored advertisement

Design

Sponsored


Sponsored advertisement

Design

Sponsored


advertisement & publish Design

C4) Produce and Design 4

videos Videos

Total

Hint: Included this table in financial offer only.

7. Evaluation of Proposals

The evaluation of proposals (Technical and Financial Proposals) will be made using the Quality and

Cost Based Selection with a total score calculated out of 100%, of which 70% is the weight of the

Technical Proposal and 30% is the weight of Financial Proposal

Only the technical proposals submitted within submission date will be opened.

7.1 Evaluation of the technical proposal

1st stage: Prerequisite:

Applicants will first be assessed based on the team structure, composition, and last five relevant

experiences (section 1 of proposal) to the following thematic areas:

- E-Marketing.

- Social media training.

- Multimedia.

- Media production.

- Track record of successful achievement in of previous social media training, sponsored

advertisement, social media campaign and results, designs & media production.

Only applicants who pass this stage will be eligible for the 2nd stage of evaluation



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2nd stage: Collective evaluation

The evaluation of Technical Proposals will be out of 70 marks according to following criteria:

8.2. Evaluation of the Financial Proposal

The financial proposals would only be opened for the bidders who pass with a score of 55 out of 70 in the

technical offers. IRPAL is not restricted to least prices.

8.3. Proposals Submission Date and Address

Please submit your proposals by 16.08.2018 (13:30 pm at the latest) at the following address: Islamic

Relief, Palestine Filed Office Al- Dawli building 2, 26A Medhat Al-Wehidi St., Rimal South.

Following submission, IRPAL may engage in further discussion with applicants concerning quotations in

order to ensure mutual understanding and an optimal agreement.

For any issues relating to the quotation or its contents please email directly to [email protected]

Any Proposal received after the due date will be rejected.

9. Contract

IRPAL will be responsible for all contractual matters relating to this assignment.

10. Method of Payment

Financial payment shall be made twice in October 2018 and December 2018 after the submission and approval of assigned deliverables.

This payment will be made into the Consultant’s pre-agreed bank account.

Sections Criteria Score

section 1 Introduction and understanding of the assignment 5

Section 2

Company profile & relevancy, Team Qualification 10

Team structure, composition and experience in thematic areas 15

Specific experience of team members in similar assignments 20

section 3 Methodology and work plan 20

Total 70

mailto:[email protected]

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