r e g ional u said agribusiness workshop – skop j e, jan 2008
DESCRIPTION
R E G IONAL U SAID AGRIBUSINESS WORKSHOP – SKOP J E, JAN 2008. R E G IONAL U SAID AGRIBUSINESS WORKSHOP – SKOP J E, JAN 2008. JOE WELSH – COP CROATIA AGRICULTURAL DEVELOPMENT PROJECTS. R E G IONAL U SAID AGRIBUSINESS WORKSHOP – SKOP J E, JAN 2008. ZLATKO JANEČIĆ – KONAGRA - DIRECTOR - PowerPoint PPT PresentationTRANSCRIPT
REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008.
JOE WELSH – COPCROATIA AGRICULTURAL
DEVELOPMENT PROJECTS
REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008.
ZLATKO JANEČIĆ – KONAGRA - DIRECTOR
SENIOR STRATEGY AND POLICY ADVISER
KONAGRA – SUBCONTRACT - DAI – LOCAL TECHNICAL STUFF
REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008.
THE SKILL AND COMMITMENT
HUMAN CAPITAL
REGIONAL USAID AGRIBUSINESS WORKSHOP – SKOPJE, JAN 2008.
CROATIAN AGRICULTURE (AGRIBUSINESS)
DEVELOPMENT PROJECTS:
1.ACE (AMLP)2.RIEDA
1. MORE PROFITS FOR FARMERS
2. MORE JOBS IN AGRICULTURE SECTOR
GOALS:
SITUATION Paradigm shift
1. PRIVATIZATION PROCESS2. AFTER WAR ECONOMY3. SMALL PRIVATE FARMERS
4. NO AGRIBUSINESS
SITUATION AT TIME
CONSUMER
RETAIL SUPER STORES 50%
PROCESSORS
PRODUCTION ON A FARM
SUB SECTORS
1. DAIRY PRODUCTION
2. FRUIT AND VEGETABLE
3. HOG PRODUCTION
STRATEGY
TWO STRATEGIC ELEMENTS:
1. FOCUS ON COMPLETE SUPPLAY CHAIN (establish markiting links) 2. NATIONAL LEVEL REACH
TACTICAL TOOLS
1. TECHNICAL ASSISTANCE – PARTNERSHIP
TRAINING AND STUDY TOURSMATCHING GRANTS – BUTTLENECKS
FORMATION OF ASSOCIATIONS – ROLL OUT (FORM AGRIBUSSINESS
ASSOCIATION)
1. DAIRY SUB SECTOR - WORKING WITH OVER 3.000 DAIRY FARMERS
- INCREASE OF SALE OVER 100% FROM 2002 TO 2006 - LESS PRODUCERS MORE MILK/COW AND QUALITY
- PRODUCERS LIKED WITH BOTH LARGE AND SMALL MILK PROCESSORS
- FORMED ASSOCIATIONS – SMALL AND BIG DAIRY PRODUCERS
RESULTS
RESULTS
2. HORTICULTURE SUB SECTOR
- WORKING WITH OVER 1.000 VEGETABLE
AND FRUIT PRODUCERS
- INCREASE OF SALE OVER 100%
- INCREASE OF QUALITY, VOLUME AND
CONSISTENCY-CONTINUES SUPPLAY
- POST HARVEST REQIREMENTS
RESULTS
3. HOG SECTOR - FAMILY FARMS ACCOUNTED FOR 85% OF
TOTAL HOG PRODUCTION IN CROATIA
- WORKING WITH PRODUCTION ORGANIZERS AND PROCESSORS, FACILITATING LINKAGES AMONG THE VALUE CHAIN
- NO INCREASE IN PRODUCTION
RESULTS
NEW JOBS IN AGRICULTURAL SECTOR
GOAL: 2.000
ACHIEVED: 2718
CONCLUSION
1. Leasson learned
- VERTICAL COORDINATION NOT VERICAL INTEGRATION
- FUTURE LIES WITH THE CONSUMER
2. How to access EU funds
(pre-eccession EU funds)
(SAPARD and ISPA)
CONCLUSION
SHARE OF STOMACH- LESS TRADITIONAL MEALS MORE SNACKING- RETAIL DOLLAR IS DECLINING-FOOD SERVICE
DOLLAR IS INCREASING- PRODUCT LABELING – BRANDING- TRACEBILITY – TRACE RAW MATERIALS (FOOD
SAFETY, ANIMAL RIGHTS, ENVIRONMENT)- OPPORTUNITIES FOR NON-TARIFF TRADE
BARRIERS- LINK BETWEEN FOOD/AGRICULTURAL
INDUSTRY AND MEDICAL/HELTH INDUSTRY
THANK YOU