2017 RACE FOR THE CURESPONSORSHIP OPPORTUNITIES

NATIONAL SPONSORS

SUSAN G. KOMEN ORANGE COUNTY

RACE FOR THE CURESUNDAY, SEPTEMBER 24, 2017

NEWPORT BEACH

ABOUT SUSAN G. KOMEN

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Since its founding in 1982, Komen

has funded more than $920 million in

research and provided more than $2

billion in funding to screening, education,

treatment and psychosocial support

programs serving millions of people

in more than 30 countries worldwide.

Komen was founded by Nancy G. Brinker,

who promised her sister, Susan G. Komen,

that she would end the disease that

claimed Suzy’s life. That promise has

become Komen’s promise to all people

facing breast cancer.

Komen has set a Bold Goal to reduce

the current number of breast cancer

deaths by 50 percent in the U.S. by 2026.

Together we can make an impact and

reach the bold goal.

WHERE YOUR

FUNDING GOES

LOW EXPENSE

RATIO

75%SUPPORTS OUTREACH AND COMMUNITYPROGRAMS IN ORANGE COUNTY

25%SUPPORTS GLOBAL BREAST CANCER RESEARCH

74¢OF EVERY DOLLAR GOES TO MISSION

KOMEN RESEARCH

Komen's research focus has evolved

over the years. In the beginning,

we focused on understanding the

basic biology of breast cancer. As

we learn more about the factors that

make cancer cells grow and spread,

we have been able to invest more

in the translation of this knowledge

into treatment, early detection and

prevention, with the goal of supporting

work that has significant potential to

lead to reductions in incidence and

mortality within the decade. As the

global leader in the fight against breast

cancer, we strive to identify the best

science around the world. We are proud

to fund research in the United States

and across the globe.

YOUR CONTRIBUTION

Seventy-five percent of the Affiliate's

net income funds grants to local

community health organizations that

provide crucial breast health services,

including breast cancer diagnostic

and treatment programs for medically

underserved women.

The remaining 25 percent is dedicated

to the Komen Award and Research

Grant Program to fund groundbreaking

breast cancer research.

TOGETHER WE CAN SAVE LIVES.

COMBATING BREAST CANCER AT EVERY FRONT

Susan G. Komen Orange County is the only organization in Orange County that is exclusively dedicated to combating breast cancer on every front. Our mission is to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer. As such, we study the unique needs of Orange County every two years to formulate our community profile, which allows us to target our grant funding to address the most significant breast cancer issues facing our local communities.

MAKING AN IMPACT

Tens of thousands of Orange County women have received education, diagnostic and treatment services, and patient navigation as a result of funds raised through the Komen Orange County Race for the Cure®.

At Susan G. Komen,our mission is to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.

BREAST CANCER IN ORANGE COUNTY

There are an estimated women living with breast cancer in California.

An estimated new cases of breast cancer will be diagnosed in California this year.

More than women in California alone will die of breast cancer this year.

In Orange County, every day women are diagnosed with breast cancer. Each day woman will die from the disease.

306,000

23,000

4,000

51

2017 KOMEN ORANGE COUNTY COMMUNITY GRANT RECIPIENTS

DIAGNOSTIC SERVICES:

AltaMed Health Services

Central City Community Health Center

Hurtt Family Health Clinic, Inc.

North Orange County Regional Health Foundation

Planned Parenthood of Orange and San Bernardino Counties

Serve the People Community Health Center

PATIENT NAVIGATION, BREAST HEALTH EDUCATION AND SUPPORT SERVICES

AltaMed Health Services

Breast Cancer Solutions

Central City Community Health Center

Korean Community Services Health Center

Orange County Herald Center

Pacific Islander Health Partnership

Planned Parenthood of Orange and San Bernardino Counties

Serve the People Community Health Center

Share Our Selves

Southland Integrated Services, Inc.

The Cambodian Family Community Center

Vietnamese American Cancer Foundation

YWCA of North Orange County

WE ARE SERVING THE BREAST HEALTH NEEDS OF ORANGE COUNTY THROUGH:

• No-cost breast cancer diagnostic services for the uninsured and underinsured

• Comprehensive breast cancer patient navigation, to help women find a medical home

• Breast cancer patient, survivor, and co-survivor support programs

• Public awareness and education about breast cancer issues

• Research to discover and deliver the cures

LOCAL PROGRAMS Susan G. Komen Orange County is taking a leadership role in reducing breast health disparities in at-risk communities, while also serving the unique needs of women who are living with metastatic breast cancer.

CALIFORNIA CIRCLE OF PROMISE

Across the U.S. the breast cancer survival rate for African American women is 41% lower than other women. The six California affiliates of Susan G. Komen are working together to empower all African American women to be properly informed, create awareness in their community and gain access to services that could save their lives. For more information about the California Circle of

Promise, visit californiacircleofpromise.org.

MOBILE MAMMOGRAPHY INITIATIVE

Susan G. Komen Orange County has partnered with Alinea Medical Imaging to provide mobile mammography where women live, work, shop and worship. We partner with trusted agencies, businesses and churches to bring a mobile mammography unit, therefore eliminating barriers like transportation, access and cost. The women receive breast health education, free clinical breast exams and mammograms and if a woman has an abnormal finding, she is referred directly to diagnostic services.

Join other top Orange County businesses in the fight to end breast cancer forever.

For more information about how your sponsorship will make a difference, please contact Stacy Davis at: sdavis@komenoc.org (714) 957-9157

BE MORE THAN PINK ACT. DONATE. GET INVOLVED.

“CONSUMERS WANT TO FEEL THE IMPACT OF CORPORATE EFFORTS CLOSE TO HOME IN THEIR LOCAL COMMUNITIES.”

Cause Marketing Forum, “American Enthusiasm to Shop with a Conscience at Record-High, But Doubts About Corporate Impact Persist.” October 2, 2013.

CAUSE-RELATED MARKETING MAKES SENSE

UNMATCHED EXPOSURE FOR SPONSORS, INCLUDING:

MEDIA CAMPAIGN The Race is promoted throughout Southern California with numerous television spots, news stories, and Race Day coverage. Each year, our local media partners share our Race information with millions of viewers. Race media coverage and sponsorship recognition extends to TV, radio, print, and digital, reaching over 20 million people across the Southland annually.

More than

20million total media impressions for the 2016 Race

130,000email subscribers receiving Race information

BRAND STRENGTHDoes seeing a company sponsor of our Race influence your level of trust in them?

88% OF CONSUMERS NOTED THAT THEY WOULD BUY A PRODUCT OR SERVICE ASSOCIATED WITH A CHARITABLE CAUSE IF GIVEN THE CHANCE.

2016RACE FOR THE CURE®

GET NOTICED

88%

Source: 2013 Cone Communications Social Impact Study

REGISTRATION

ONLINE: 83%IN PERSON: 15%BY MAIL: 2%

FEMALE: 70%

MALE: 30%

15,000 attendees

11,200+ registered participants

850 survivors

1,200+ volunteers

70% on over 470 teams

30% registered as individuals

100+ local companies and organizations formed teams

86% of consumers report a positive impression of a company or brand that supports the breast cancer cause.

75% of surveyed consumers would try a new brand if their purchase supported a cause they believe in.

92% would buy a product with a social and/or environmental benefit if given the opportunity and more than two-thirds (67%) have done so in the past 12 months.

10x cause-related ads increase perception of shared values by a factor of 10 and increased intent to buy by 2x.

91% of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues.

90% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality

36%MIGHT TRY IT FOR THE FIRST TIME

64%SAID "YES"

77%CAN NAME SOME OF OUR RACE SPPONSORS BY MEMORY

PRESENTING$100,000

PLATINUM PLUS$75,000

PLATINUM$50,000

DIAMOND$25,000

GOLD$15,000

SILVER$10,000

BRONZE$5,000

COMPANY VISIBILITY THROUGHOUT RACE SEASON

Complimentary Race entries 12 10 8 6 4 4 2

Invitation to Kick-Off Event in Summer 2017 8 6 6 4 4 2 2

Logo on bib numbers

Limited license to use Race logo in your marketing/communications

Logo/Name in print/electronic media secured by Komen

LOGO LOGO LOGO NAME NAME NAME

Name mentioned in press releases and media alerts

Logo/Name on Race T-shirts LOGO LOGO LOGO LOGO LOGO NAME

Logo/Name on Race posters distributed throughout OC

LOGO LOGO LOGO LOGO NAME NAME

Logo/Name on Race Entry Forms (as of 5/13/17)

LOGO LOGO LOGO LOGO LOGO LOGO NAME

Logo/Name on Race Information Brochures

LOGO LOGO LOGO LOGO LOGO LOGO NAME

Logo/Name on full-page Thank You ad in local publications

LOGO LOGO LOGO LOGO LOGO NAME NAME

Logo Link/Name on Race websiteLOGO LINK

LOGO LINK

LOGO LINK

LOGO LINK

LOGO LINK

NAME NAME

Rotating Logo on Race Website/ Social Media Mention 1

Complimentary Team Tailgate Booth 10' x 20' 10' x 20' 10' x 10' 10' x 10' 10' x 10'

2017 SPONSOR BENEFITS

NOTES:1 From the time of contract signing, maximum of 2 posts and 3 tweets per month.

• Deadline for inclusion on ALL printed materials is 5/19/2017.

• Any usage of the Race logo or Komen marks must first be approved by Komen staff.

• 83% of participants register online and activate their participant page.

• All in-kind donations considered non-essential for the event will be valued at 50%. The only exception is media/promo/adversiting which will be valued at 100%.

2017 SPONSOR BENEFITS (CONT.)

PRESENTING$100,000

PLATINUM PLUS$75,000

PLATINUM$50,000

DIAMOND$25,000

GOLD$15,000

SILVER$10,000

BRONZE$5,000

CORPORATE RECOGNITION ON RACE DAY

Company official starts a Race event

Logo on Start/Finish banner

Opportunity to Speak at Opening/Survivor Ceremony

Logo on Start/Finish scaffold

Logo (repeat up to 10x) on two Main Stage Jumbotrons

Logo presence at Main Stage

Live PA announcements mentioning your support

5 4 3 2

Complimentary booth space at Wellness Expo

10' X 20' 10' X 20' 10' X 20' 10' X 10' 10' X 10' 10' X 10'

Corporate banners displayed throughout venue 2

6 5 4 3 2 2 1

All sponsorship contracts and logos must be received by May 19, 2017 to ensure full promotional benefits.

All sponsor benefits will be fulfilled as available, immediately following the receipt of the sponsor’s signed contract. Sponsor benefits can also be downloaded at www.komenoc.org. Please share with business partners and friends.

2 All banners to be provided by the sponsor.

TARGETED SPONSORSHIP PACKAGES & UNDERWRITING OPPORTUNITIES

SURVIVOR EXPERIENCE $10,000• Company banners and corporate presence at Survivor Pavilion • Product sampling to Survivors and guests • Co-branded email campaign to Survivors • Social media co-branded Race messages during Race season

RACE VOLUNTEERS SPONSORS

$5,000• Company logo on online volunteer application, volunteer email

blasts, and Race volunteer website • Race Day volunteer tent banner (provided by sponsor) • Company signage along Race Route

WATER STATION SPONSOR Please inquire for more details.

RACE T-SHIRT SLEEVE $10,000

EXPO PARTICIPANT

$2,500

Are you looking to directly interact with Race participants and highlight your brand? Let them experience your product, service or message through expo participation and align your company with the premier breast cancer charity in the world. Our Expo sponsorship allows your company to reach all key audiences volunteers, teams, survivors, and local businesses. Promote your business to our audience while supporting our local mission.

• Expo space includes a lOxlO booth (and a tent if needed), a table and chairs.

• Opportunity to distribute products, coupons and premiums to attendees on Race Day.

• Mention in Race Day program, awards and announcements.

CUSTOMIZE YOUR SPONSORSHIP

Did you think of something that we didn’t? Have a product or service that is essential to the success of the Race? We would love to hear your idea for enhancing the Race and getting your message out to your customers! Some ideas include:

• Paid Advertising• Awards and plaques• Entertainment• Equipment rentals• Fundraising awards• Printing and signage • Tents• Office supplies• Pledge and Team Prizes• Walkie-talkies• Security• Porta-potties

IN-KIND SPONSORSHIP

By helping us underwrite Race production costs, your in-kind contribution ensures that we can maximize funding to serving Orange County women, men, and families in need.

• Photography • Prizes for Race Teams

& Race Fundraisers • Survivor Gifts • Food and Beverage • Graphic Design

ADDITIONAL WAYS TO SUPPORT

T H A N K Y O U 2 0 1 6 S P O N S O R S !The Running Ribbon logo is a registered trademark of Susan G. Komen®

NATIONAL SPONSORS

LOCAL PRESENTING SPONSORS

PLATINUM PLUS SPONSOR

BRONZE SPONSORS

ADP • Ambry Genetics • Audio Visual Solutions Chase and JP Morgan • Rockwell Collins

SPECIAL THANKS

Woodbridge Village Shopping Center

Printing donated by Smart Levels Media

DIAMOND SPONSORS GOLD SPONSORS SILVER SPONSORS

SAVE THE DATESUSAN G. KOMEN ORANGE COUNTY

RACE FOR THE CURE®

SEPTEMBER 24, 2017FASHION ISLAND, NEWPORT BEACH5K RUN/WALK | KIDS ONE-MILE FUN RUN & FAMILY WALK

BE

REGISTRATION OPENS IN MAY

CAROL & BECKY BURCH