race online 2012

20
Meeting the needs of our customers

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Howard Bashford talking about customers who do not use the internet and how to encourage them to access the benefits of being online.

TRANSCRIPT

Page 1: Race Online 2012

Meeting the needs ofour customers

Page 2: Race Online 2012

Who are our customers

• 8.4 million adults are not online

• 65% of over 65 year olds do not have internet access

• Home and housing associations

• 29% of 65+ use the internet for travel

Page 3: Race Online 2012

What is the key driver

Page 4: Race Online 2012

What is the key driver

Motivation

Page 5: Race Online 2012

Inspire customers

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Engage customers

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Engage customers

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safe accessible intergenerational e-inclusion

12© Mobilelite Ltd. All rights reserved.

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become a

Digital Champion

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Working with partners

UK Online CentresBBCCorporatesVoluntary GroupsSchools and associationsIndividualsLocal authorities

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Create initiatives

Go ONPass IT OnGive an HourGo ON LeedsGo ON Adopt

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inspire

show

set up

donate

at work or school

Page 20: Race Online 2012