rackspace
TRANSCRIPT
April 12, 2023
Simon AbrahamsHead of Market Strategy
Hybrid Hosting:Outstanding Experiences Whatever The Traffic
2RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
Key Take-Aways
• Traditional IT is great for steady traffic, compliance and performance
• Cloud IT is perfect for variable traffic (and ecommerce traffic is always variable!)
• Hybrid IT is the best of both worlds - with specialist support, it’s the ideal foundation for the ultimate customer journey!
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Who Is Rackspace?
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*All material and content provided is privileged and confidential
(US) BILLION
200,000+CUSTOMERS
106,000+ SERVERS
5,750+ RACKERS
9 GLOBAL DATA CENTERS
120+COUNTRIES
OVER $1.5
40%FTSE 100
WE SERVE OVER
60%OFTHE
ANDFORTUNE® 100
Rackspace In Numbers
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RACKSPACE® HOSTING | WWW.RACKSPACE.CO.UK
*All material and content provided is privileged and confidential
(US) BILLION
200,000+CUSTOMERS
106,000+ SERVERS
5,750+ RACKERS
9 GLOBAL DATA CENTERS
120+COUNTRIES
OVER $1.5
40%FTSE 100
WE SERVE OVER
60%OFTHE
ANDFORTUNE® 100
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IT RequirementsFor E-Commerce
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Security
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Reliability
https://www.flickr.com/photos/love_and_pain/5085458559/in/photostream/
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‣SECURITY / COMPLIANCE
‣RELIABILITY
‣FLEXIBILITY
‣VALUE FOR MONEY
WHAT IS THE PROBLEM?
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Flexibility
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Traditional Approach
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http://www.flickr.com/photos/mcgraths/3248483447/
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Problem We’re Trying To Solve
[name deleted].com
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Problem We’re Trying To Solve
[name deleted].com
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Mobile and SocialAre Driving Sales…
https://www.flickr.com/photos/highwaysagency/11235762823/
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…But It’s Getting Harder To Manage
https://www.flickr.com/photos/tearsxintherain/3593260820
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Hybrid Approach
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Flexible “Hybrid Cloud” IT…
https://www.flickr.com/photos/34402227@N03/4146880795
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Outcome For Your Business
[Your Business].com
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Outcome For Your Business
OWN
[Your Business].com
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Outcome For Your Business
OWN
RENT
[Your Business].com
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Outcome For Your Business
OWN
RENTRELIABLE SECURE PERFORMANCE
[Your Business].com
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Outcome For Your Business
OWN
RENTRELIABLE SECURE PERFORMANCE
FLEXIBLE LOW RISK
[Your Business].com
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Real World Experience ?
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How Did Hybrid Perform?
Speed to Market:
– New Gant site within 20 weeks– Cloud servers provisioned on average within
2min.25, less than 0.5% build failures
Cost:
– Hosting costs reduced by 50%
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And Three Months Later…
Page load time down by 35%
290% increase in conversions
…and orders up 340%
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In Conclusion…
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Key Take-Aways (again!)
• Traditional IT is great for steady traffic, compliance and performance
• Cloud IT is perfect for variable traffic (and ecommerce traffic is always variable!)
• Hybrid IT is the best of both worlds - with specialist support, it’s the ideal foundation for the ultimate customer journey!
34RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN THE UNITED STATES AND OTHER COUNTRIES.
RACKSPACE® HOSTING | 5 MILLINGTON ROAD | HAYES, UNITED KINGDOM UB3 4AZ
UK SALES: +44 (0)20 8712 6507 | UK SUPPORT: 0800 988 0300 | WWW.RACKSPACE.CO.UK