Radio 3.0It’s the distribution,……er

Or

The end of listeners

No “journalism” Company in top20 sites worldwide

new mediagmailfacebooktwitterbingWL wave 4huluspotifylinked-inpandoragoogle docsgoogle mapsxboxwiiPS3kindleipadiphoneappleTVfour squareyelpWOW

traditionalradiodigital pressesdigital billboardsdigital radioHDTV3DTV

$20 Billion $3 Billion

changen

Bandwidth Revolution for Africa

timing

Platforms beat Content

Experiencebeats

content

Shift

or

growth

Behavioural Targeting

Data optimization

(Bizo, Quantcast, adchemy)

Data Exchanges(Bluekai, eXelate, Rapleaf)

Google AdX

AdWords(+ access to

GCN)

AdSense

Workflow (DSM, freewheel does as well)

Video serving with DRM, etc(eg Instream,

Freewheel

DNB,Adify, etc)

Video playersFreewheel, Brightcove

Ad Planners (eg Google Ad Planner,

Comscore, Akamai)

Analytics(Omniture, GA, etc)

Adsense Backfill

Direct Sales

Billing systems (eg SAP)

External “Sales House”

Advertiser

Agency/ Ad Network / Affiliate Network

Buyers Sellers

Publisher Website

SSP: Seller Optimizing(Rubicon, Admeld,

Pubmatic)

Adservers DFP / other

Media Buyers(vivaki, Atom,

cadreon)

Dart Search

MSN

Deal

DealDFA /other

Buyer info

Seller info

eCPM(optimize)

Adapt (optimize)

CRM (eg Salesforce)

Data suppliers and consolidators (eBay, Expedia) (Business Objects, SAS, Claritas)

Online Ad Technology

Planning tools

(Aprimo, Unica)

Mobile Ad serving

Creative Optimization

(Teracent, Adready)

Demand Side Platforms

(DataXu, Turn, InviteMedia)

Verification Attribution

(DoubleVerify, mPire)

Other Ad Exchanges

AdECNRighMedia

OpenXAdvertising.co

m

Ad NetworksVertical, Horizontal,

targeted , performanceGoogle CN

Ad Operations(Theorem, Traffiq)

Implementation, migration & Integration Marketer Services Exchange Brokering

Strategic Consulting

Private Network

Email

developingvs

developed

Traditional media is still growing in africa

• Newspapers – circulation is growing

• Radio – stable with room for growth

• TV – growing with electrification

• Outdoor – growing

Developing vs Developed

• Developing mature middle class and affordability of devices

• Displacement of media more common

• Do listening habits change with wealth?

– Driving time – growing (increasing traffic, # of cars)

– Car entertainment and navigation systems

– Office/work listening

– Measurement and its impact on market maturity

– Research and content quality

death of listeners

audience

Web & mobileare not competitors to radiobut part of radio 3.0

NE

W revenue sourcesrevenue modelsClients/audience

SMS

broadcast

narrowcast

+

KNOW your audience

• Gather info on listeners and collate into large database– Demographic, brand affinity, contact details

• Use loyalty club to reward ongoing interaction and information– Surveys, likes/dislikes, LSM info

• Provide information to advertisers to enhance targeting and thus value– Pre-campaign sms/email alert for liked brands (entered competition

before)

• Develop “closed loops” to develop efficacy measures

• Ongoing research with our listeners to enhance our programming

Target new ad budget

• Redesign on-line/mobile rate cards to meet needs of non-radio clients (CPM)

• Sell to major on-line agencies who spend web budgets only

• Identify and secure direct large accounts who have separate on-line/mobile budgets

• Work with existing clients to identify separate budgets– develop integrated solutions with a clear value split

• New ideas to target competitive budgets

Target different Clients/Customer segments

• Identify and approach new “on-line only” clients

• Look at opportunities for Small businessmarket segment– Classifieds

– Vouchers

– directories

• Mixed revenue models based on impressions and acquisitions

Listener generated revenue

• Our listeners are a source of revenue via revenue share with Telco’s

• Promote communications via PSMS

– Votes, thoughts, competitions, quizzes, requests

• Promote calls to revenue share number

– IVR services for traffic, news, leave a message for air

Relevance of content

• Localised for relevance

• Relevance increases interaction across all mediums and feeds into what we send out

• Content partnership strategies

L o n g Interactions

• Drive traffic from radio to on-line to mobile to radio and vice versa

• Ongoing interaction across multiple mediums (i.e. radio and phone)

• Call to actions, reminders, related material for page depth

• By increasing time with us, increase TSL, pageviews, mobisite views, PSMS etc

Our listeners are our promoters

• Viral growth and dissemination strategies

• Facebook apps for our competitions that gather our listeners friends

• Don’t just be a fan, be a part of it

Reposition

• Radio is the perfect medium to support new media

– People normally do something else while listening to the radio

– higher frequency for listeners on both radio and other assets

• Radio can provide measurement and response

– PSMS response and conversion paths

– On-line conversions and entries

PeopleCultureBudget

scarcity

What business are you in?

Thnk u

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• http://www.linkedin.com/nhome/

• Twitter: nevoda

• nevo@kagisomedia.co.za