radio commercial offer · radio 24 + radio kiss kiss weekly scheduling –from sunday to saturday:...

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From March 2019 – updated to april 2020

RADIOCOMMERCIALOFFER

INDEX

Commercial Offer Radio 24 & Radio Kiss Kiss

RADIO 24 + RADIO KISS KISS

COMMERCIAL OFFER

RADIO 24 OFFER

RADIO KISS KISS OFFER

ADVERTISING RATES ACCORDING

TO SPOT LENGHTS

GLOSSARY

4.

13.

30.

46.

47.

2

3

LE RAGIONI DEL SUCCESSOCOMMERCIAL OFFER

Radio 24 & Radio Kiss Kiss

Radio 24 & Radio Kiss Kiss commercial offer is based on weekly modules (from

Sunday to Saturday) conceived to satisfy different needs of communication:

Standard Modules: spots in clusters. Modules differ in number of spots and

time slots, in accordance with the target they are aimed at.

Impact modules: in single positions. Two formats available: spots of 30 secs

and, on Radio 24, Promo 24 of 45 secs.

In addition, on Radio 24:

Editorial modules: spots located in clusters that follow or precede two

prestigious appointments: Radio News and Stock Exchange;

Podcast sponsorship

4

Radio 24 &Radio Kiss Kiss

Weekly scheduling – from Sunday to Saturday:

On Radio 24, 35 spots per week placed in clusters that precede or

follow the "GR News" at minute .00;

On Radio Kiss Kiss, 35 spots per week that follow Gr News

appointments at 8.00 am/ 9.00 am/ 12.00 pm/ 6.00 pm/ 7.00 pm.

TOTAL: 70 SPOTS PER WEEK ON THE NETWORK

30’’ SPOTS: € 55,100 net net

WEEKLY INVESTMENT

The spots are placed before or after the GR NEWS

6.00 24.007.00 20.00

Time slotsDaily Scheduling:

6.00 24.00

GR GR GR GR

Time slots

GR

The spots are placed after the GR NEWS appointments

8.00 9.00 12.00 18.00 19.00

GR NEWS MODULE

Radio 24 + Radio Kiss Kiss

5

DRIVE TIME MODULE



42 spots per week in drive time

on Radio 24 and on Radio Kiss Kiss.


30’’ SPOTS: € 51,600 net net

FIRST/ LAST IN CLUSTERS: € 61,900 net net

WEEKLY INVESTMENT

Source: RadioTer 2019 year.

6.00 24.00

Time slots

10.00 12.00 15.00 17.00 21.00

Daily Scheduling:

* Entrepreneurs, managers, freelance, traders, artisans with their own business, employers.6

People 25-64 years (32,875,000 people)

57.866,239,000

GrpsGrossimps

2,633,000

Reach

24.4%

Reach%

2.4

Freq. Cost x Grp

€ 892 44.9614,780,000 6,580,000 20.0% 2.2

People 25-54 Y, middle-high professional class* (10,782,000 people)

GrpsGrossimps

Reach Reach%

Freq.

TRAVEL MODULE


6.00 24.00

Time slots

10.00 13.00 15.00 17.00

Daily Scheduling:

30’’ SPOTS: € 48,800 net net


WEEKLY INVESTMENT

7


42 spots per week on Radio 24 and on Radio Kiss Kiss.


* Entrepreneurs, managers, freelance, traders, artisans with their own business, employers.

55.315,964,000 2,654,000 24.6% 2.2 € 882 44.5414,644,000 6,713,000 20.4% 2.2


GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

People 25-64 years (32,875,000 people)People 25-54 Y, middle-high professional class* (10,782,000 people)

ROTATION 6 MODULE


9.00 15.00 18.00 21.0012.006.00 24.00

Time slots

Daily Scheduling:

30’’ SPOTS : € 39,400 net net


WEEKLY INVESTMENT

8


42 spots per week on Radio 24 and on Radio Kiss Kiss

in rotation from 6.00 am to 12.00 am.


People over 14 years (52,975,000 people)

41.8913,770,000 6,599,000 20.1% 2.1 € 941 35.618,860,000 9,315,000 17.6% 2.0



GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

ROTATION 8 MODULE

Radio 24 + Radio Kiss KissDaily Scheduling:

30’’ SPOTS: € 42,600 net net


WEEKLY INVESTMENT

9.00 15.00 18.00 21.0012.005.00 24.00

Time slots

1.006.00

9





People over 14 years (52,975,000 people)People 25-64 years (32,875,000 people)


GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

44.7414,709,000 6,792,000 20.7% 2.2 € 952 38.5420,416,000 9,642,000 18.2% 2.1


20.008.00 12.00 14.00 16.00 18.0010.00 22.006.00 24.00

Time slots

Daily Scheduling:

30’’ SPOTS: € 58,900 net net


WEEKLY INVESTMENT

10

ROTATION 9 MODULE







GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

62.8320,655,000 7,654,000 23.3% 2.7 € 937 53.428,290,000 10,932,000 20.6% 2.6


20.008.00 12.00 14.00 16.00 18.0010.006.00 24.00

Time slots

Daily Scheduling:

30’’ SPOTS: € 49,800 net net


WEEKLY INVESTMENT

11

TOP ROTATION MODULE



in rotation from 8.00 am to 8.00 pm.




GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

49.9816,432,000 6,987,000 21.3% 2.3 € 996 42.1722,340,000 9,863,000 18.6% 2.3

MORNING ROTATION MODULE


14.006.00 24.00

Time slots

Daily Scheduling:

30’’ SPOTS: € 40,100 net net


WEEKLY INVESTMENT

12



in rotation from 6.00 am to 2.00 pm.


Family Buyers (35,078,000 people)People 25-64 years (32,875,000 people)


GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

39.2612,906,000 6,131,000 18.7% 2.1 € 1,021 31.0410,887,000 5,166,000 14.7% 2.1

13

Radio 24Offer

TITOLI IN BORSA MODULE (STOCK EXCHANGE) – 10 SPOTS

Radio 24

The programme "Borse in diretta" updates daily about the Stock Exchanges worldwide, live and in real time. In Italy this kind of service is remarkable for its

uniqueness. The absolute reliability of this service is guaranteed by the work of qualified journalists and by the collaboration with the news agency Radiocor, Italian

leader in financial information. Connections with Tokyo, New York, the Italian and the European Stock Exchanges ensure a more complete service.

Daily Scheduling:


70 spots per week placed in clusters that precede or follow the Stock

Exchange appointments.

30’’ SPOTS: € 28,800 net net


WEEKLY INVESTMENT

20.30

The spots are placed before or after BORSE IN DIRETTA

9.00

14

Radio 24

30’’ SPOTS: € 21,200 net net


WEEKLY INVESTMENT

20.309.00

15

The programme "Borse in diretta" updates daily about the Stock Exchanges worldwide, live and in real time. In Italy this kind of service is remarkable for its

uniqueness. The absolute reliability of this service is guaranteed by the work of qualified journalists and by the collaboration with the news agency Radiocor, Italian

leader in financial information. Connections with Tokyo, New York, the Italian and the European Stock Exchanges ensure a more complete service.

Daily Scheduling:


42 spots per week placed in clusters that precede or follow the Stock

Exchange appointments.

The spots are placed before or after BORSE IN DIRETTA

TITOLI IN BORSA MODULE (STOCK EXCHANGE) – 6 SPOTS

GR NEWS MODULE

Radio 24

Radio 24 broadcasts more than 20 Radio News per day, and the absolute reliability of this service is guaranteed by the work of qualified journalists.


35 spots per week placed in clusters that precede or follow the "GR News"

at minute .00.

30’’ SPOTS: € 19,300 net net


WEEKLY INVESTMENT

The spots are placed before or after the GR NEWS

6.00 24.007.00 20.00GR GR GR GRGR

16

Daily Scheduling:

DRIVE BUSINESS MODULE

Radio 24


42 spots per week in drive time.

Daily Scheduling:

6.00 10.00 12.00 15.00 17.00 21.00

Time slots

24.00

30’’ SPOTS: € 23,800 net net


WEEKLY INVESTMENT

* Business: entrepreneurs, managers, freelance, traders, artisans with their own business. 17Source: RadioTer 2019 year.

Men 25-64 years (16,334,000 people)

43.693,035,000 1,130,000 16.3% 2.7 € 545

Business* (6,946,000 people)

36.115,882,000 2,202,000 13.5% 2.7

GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

TRAVEL MODULE

Radio 24

6.00 10.00 13.00 15.00 17.00 24.00

30’’ SPOTS: € 20,400 net net


WEEKLY INVESTMENT

18 * Business: entrepreneurs, managers, freelance, traders, artisans with their own business.

Daily Scheduling:Time slots


42 spots per week.


Men 25-64 years (16,334,000 people)Business* (6,946,000 people)

GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

38.222,655,000 1,082,000 15.6% 2.5 € 534 30.624,989,000 2,083,000 12.8% 2.4

Radio 24

6.00 9.00 15.00 18.00 21.0012.00 24.00

30’’ SPOTS: € 16,200 net net


WEEKLY INVESTMENT

19

ROTATION 6 MODULE


42 spots per week in rotation from 6.00 am to 12.00 am.



GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.


17.595,782,000 2,699,000 8.2% 2.1 € 921 16.18,529,000 3,925,000 7.4% 2.2

Radio 24

9.00 15.00 18.00 21.0012.005.00 24.00

Time slots

1.006.00

30’’ SPOTS: € 17,600 net net


WEEKLY INVESTMENT

Daily Scheduling:

20

ROTATION 8 MODULE




GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.


18.626,122,000 2,772,000 8.4% 2.2 € 945 17.589,314,000 4,072,000 7.7% 2.2

Radio 24

6.00 20.008.00 12.00 14.00 16.00 18.0010.00 24.0022.00

30’’ SPOTS: € 24,300 net net

FIRST/ LAST IN CLUSTERS: € 29.200 net net

WEEKLY INVESTMENT

21

ROTATION 9 MODULE





GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.


26.388,673,000 3,092,000 9.4% 2.8 € 921 24.1512,793,000 4,507,000 8.5% 2.8

Radio 24

6.00 20.008.00 12.00 14.00 16.00 18.0010.00 24.00

30’’ SPOTS: € 20,500 net net


WEEKLY INVESTMENT

22

TOP ROTATION MODULE


42 spots per week in rotation from 8.00 am to 8.00 pm.



GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.


20.836,848,000 2,823,000 8.6% 2.4 € 984 18.859,984,000 4,074,000 7.7% 2,4


Radio 24

6.00 14.00 24.00

30'‘ SPOTS: € 15,100 net net


WEEKLY INVESTMENT

23





GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

People 25-64 years (32,875,000 people)High-spending Family Buyers* (4,252,000 people)

30.471,296,000 578,000 13.6% 2.2 € 496 15.014,935,000 2,421,000 7.4% 2.0

IMPACT MODULES: PROMO 24

Radio 24

00

15

30

45 Strade in direttaStrade in direttaPROMO 24

PROMO 24

24

Promo 24 are promotional messages created by Radio 24 and recorded by the official

voices of the radio.

They are in single position - far from other commercials in clusters - and last 45 seconds.

⁄ Strong impact

⁄ Coherence with Radio 24 programming

⁄ Single position

⁄ Great prestige

⁄ Production costs included in the offer

The brief for the realization of the Promo 24 must be sent to the editorial staff at least two

weeks before the on air.

IMPACT MODULES: SINGLE POSITION

Radio 24

00

15

30

45 Strade in direttaStrade in direttaSINGLE POSITION

SINGLE POSITION

25

They are adv commercials placed in single position - far from other commercials in

clusters - and last 30 seconds.

⁄ Single position

⁄ Strong impact

⁄ Exclusive and prestigious position

DRIVE IMPACT MODULE

Radio 24

6.00 10.00 12.00 15.00 17.00 21.00

Time slotsDaily scheduling:


42 promo 24 o spots in single position per week. PROMO 24: € 35,500 net net

SINGLE POSITION: € 30,100 net net

WEEKLY INVESTMENT

26

ROTATION 6 IMPACT MODULE

Radio 24

6.00 12.00 15.00 24.009.00 18.00 21.00

Time slots

27

PROMO 24: € 27,400 net net


WEEKLY INVESTMENT

27

Daily scheduling:


42 promo 24 o spots in single position per week.

MORNING ROTATION IMPACT MODULE

Radio 24

6.00 10.00 14.00 24.00

Fasce Orarie

PROMO 24: € 21,800 net net


WEEKLY INVESTMENT

28

Daily scheduling:


28 promo 24 o spots in single position per week.

TIME SLOTS OFFER

Radio 24

The time slots offer consists of one spot per day for one week – from Sunday to Saturday –

and it has been created to allow a greater scheduling autonomy to the Client.

AFTERNOON

Time slot Weekly investment

13.00 – 14.00 € 3,500 net net

14.00 – 15.00 € 4,700 net net

15.00 – 16.00 € 3,600 net net

16.00 – 17.00 € 4,800 net net

17.00 – 18.00 € 8,800 net net

MORNING


9.00 – 10.00 € 5,700 net net

10.00 – 11.00 € 5,300 net net

11.00 – 12.00 € 4,600 net net

12.00 – 13.00 € 3,100 net net

EVENING


18.00 – 19.00 € 11,300 net net

19.00 – 20.00 € 12,000 net net

20.00 – 21.00 € 6,100 net net

21.00 – 24.00 € 1,300 net net

For spots in first or last position of clusters: + 20% on the indicated price

29

Investments are referred to 30'' spots

Radio Kiss KissOffer

30

GR NEWS MODULE

Radio Kiss Kiss


5 spots per day that follow Gr News appointments at 8.00 am/ 9.00 am/ 12.00 pm/ 6.00 pm/ 7.00 pm.

TOTAL: 35 SPOTS 30’’ PER WEEK30’’ SPOTS: € 38,700 net net

WEEKLY INVESTMENT

31

6.00 24.008.00 9.00 12.00 18.00 19.00

The spots are placed after the GR NEWS appointments

MILLENNIALS MODULE

Radio Kiss Kiss

Daily Scheduling:

6.00 14.00 24.00

Time Slots

30’’ SPOTS: € 18,300 net net


WEEKLY INVESTMENT


32


35 spots per week in rotation from 2.00 pm to 12.00 am.


26.13,419,000 2,152,000 16.4% 1.6 € 701


26.191,691,000 1,138,000 17.6% 1.5


GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.


Radio Kiss Kiss

6.00 14.00

30’’ SPOTS: € 27,100 net net


WEEKLY INVESTMENT

33

Daily Scheduling: Time SlotsWeekly scheduling – from Sunday to Saturday:


Family Buyers (35,078,000 people)People 25-54 years (24,798,000 people)


GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

28.016,946,000 3,406,000 13.7% 2.0 € 968 16.185,674,000 2,966,000 8.5% 1.9

ROTATION 6 MODULE

Radio Kiss Kiss

6.00 9.00 15.00 18.00 21.0012.00 24.00

30’’ SPOTS: € 25,300 net net


WEEKLY INVESTMENT

34





GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.

28.287,014,000 3,637,000 14.7% 1.9 € 895 32.216,176,000 3,320,000 17.3% 1.9

Young Adults 18-44 years (19,175,000 people)

ROTATION 8 MODULE

Radio Kiss Kiss

30’’ SPOTS: € 27,200 net net


WEEKLY INVESTMENT

9.00 15.00 18.00 21.0012.005.00 24.00 1.006.00

35





GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.


30.457,551,000 3,764,000 15.2% 2.0 € 893 34.96,693,000 3,455,000 18.0% 1.9

ROTATION 9 MODULE

Radio Kiss Kiss

24.006.00 20.008.00 12.00 14.00 16.00 18.0010.00 22.00

30’’ SPOTS: € 37,700 net net


WEEKLY INVESTMENT

36





GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.


42.4310,521,000 4,320,000 17.4% 2.4 € 889 48.319,264,000 3,991,000 20.8% 2.3

TOP ROTATION MODULE

Radio Kiss Kiss

24.006.00 20.008.00 12.00 14.00 16.00 18.0010.00

30’’ SPOTS: € 31,900 net net


WEEKLY INVESTMENT

37





GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.


33.98,405,000 3,892,000 15.7% 2.2 € 941 38.187,320,000 3,552,000 18.5% 2.1

DRIVE TIME MODULE

Radio Kiss Kiss

6.00 10.00 12.00 15.00 17.00 21.00 24.00

30’’ SPOTS: € 30,500 net net


WEEKLY INVESTMENT

38

Daily Scheduling:


42 spots per week in drive time.

Time Slots




GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.


29.537,323,000 3,626,000 14.6% 2.0 € 1,033 26.922,903,000 1,423,000 13.2% 2.0

TRAVEL MODULE

Radio Kiss Kiss

6.00 10.00 13.00 15.00 17.00 24.00

30’’ SPOTS: € 30,900 net net


WEEKLY INVESTMENT

39

Daily Scheduling:


42 spots per week.


Time Slots



GrpsGrossimps

Reach Reach%

Freq. Cost x Grp

GrpsGrossimps

Reach Reach%

Freq.


30.327,518,000 3,712,000 15.0% 2.0 € 1,019 27.32,944,000 1,455,000 13.5% 2.0

IMPACT MODULES: SINGLE POSITION

Radio Kiss Kiss

They are adv commercials placed in single position - far from other commercials

in clusters - and last 30 seconds.

⁄ Single position

⁄ Strong impact

⁄ Exclusive and prestigious position

40

SINGLE POSITION

00

15

30

50

41

IMPACT MODULE – WEATHER FORECASTS

Radio Kiss Kiss

00

15

30

44Weather30’’ SPOT

5’’ BB

5’’ BBs + 30’’ SPOTS: € 37,800 net net

WEEKLY INVESTMENTWeekly scheduling:

4 weather forecast appointments per day, preceded by a 5’’ BB and followed by a 30’’ spot in single position.

TOTAL: 28 BBs 5’’ + 28 SPOTS 30’’ IN SINGLE POSITION

Weather forecast appointments preceded by a 5’’ BB and followed by a 30’’ spot in single position

6.00 24.007.44 9.44 12.44 19.44

6.00 24.0017.44

MON-FRI

SAT-SUN

7.44 9.44 13.4410.44

OnlySat

OnlySun

TRAVEL IMPACT MODULE

Radio Kiss Kiss

Daily Scheduling:


42 spots in single position per week.

Time slots

6.00 10.00 13.00 15.00 17.00 24.00


WEEKLY INVESTMENT

42

ROTATION 6 IMPACT MODULE

Radio Kiss Kiss

6.00 12.00 15.00 24.009.00 18.00 21.00

Time slots

43


WEEKLY INVESTMENT

43

Daily Scheduling:



MORNING ROTATION IMPACT MODULE

Radio Kiss Kiss

6.00 10.00 14.00 24.00

Time slots


WEEKLY INVESTMENT

44

Daily Scheduling:



Radio Kiss Kiss

AFTERNOON


12.00 – 13.00 € 8,200 net net

13.00 – 14.00 € 8.100 net net

14.00 – 15.00 € 7,400 net net

15.00 – 16.00 € 9,300 net net

16.00 – 17.00 € 12,500 net net

17.00 – 18.00 € 12,800 net net

MORNING


6.00 – 7.00 € 5,700 net net

7.00 – 8.00 € 12,500 net net

8.00 – 9.00 € 14,300 net net

9.00 – 10.00 € 10,700 net net

10.00 – 11.00 € 13,500 net net

11.00 – 12.00 € 11,400 net net

EVENING


18.00 – 19.00 € 8,000 net net

19.00 – 20.00 € 8,200 net net

20.00 – 21.00 € 5,900 net net

21.00 – 24.00 € 2,400 net net

45

TIME SLOTS OFFER

The time slots offer consists of one spot per day for one week – from Sunday to Saturday –

and it has been created to allow a greater scheduling autonomy to the Client.


Investments are referred to 30'' spots

ADVERTISING RATES ACCORDING TO SPOT LENGHTS

Radio 24 and Radio Kiss Kiss

I All prices indicated refer to 30'' spots (except Promo 24 of 45'').

For other formats the following conditions are applied:

MATERIALS DELIVERY:

⁄ All materials must be uploaded on https://portalemateriali.system24.gruppo24ore.com by the Wednesday before the on air.

⁄ The brief for the realization of the Promo 24 (Radio 24) must be sent to the editorial staff at least two weeks before the on air

For more details visit 24oresystem.ilsole24ore.com/english

5’’ 10’’ 15’’ 20’’ 40’’ 45’’ 50’’ 60’’

30’’ = 100%

- 40% - 30% - 20% - 10% + 40% + 65% + 90% + 150%


46

GLOSSARY

47

TARGET AUDIENCE Specific group of people at which a product – and consequently the advertising message of the product – is aimed.

REACH Number of people belonging to the target audience exposed to an advertising campaign.

REACH % Reach expressed as a percentage.

AVERAGE FREQUENCY Average number of times a person belonging to the target is exposed to an advertising message.

EFFECTIVE FREQUENCY Number of times a person must be exposed to an advertising message before a response is made and before exposure is

considered successful.

GRP GRP stands for Gross Rating Point. It measures the impact of an advertising campaign.

To calculate the GRP: Reach % * Average Frequency.

COST x GRP Investment / GRP

AFFINITY INDEX This indicator shows the weight of a specific target audience compared to the total population in case of a specific

campaign/ programme/ medium. To calculate the AI: (GRP on target audience / GRP on total population) * 100.

radio commercial offer · radio 24 + radio kiss kiss weekly scheduling –from sunday to saturday:...

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