RADIO FORTHRAJAR Q2 2014

3RADIO FORTH

Source: RAJAR 2014 Q2 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2 *some stations do not cover the

whole of the TSA

■ Radio Forth reaches 361,000 listeners every week and delivers a market share of 18.1%

■ Forth One now reaches 332,000 listeners each week and 3 million total hours

■ Forth 2 now delivers 68,000 listeners each week and 569,000 hours

■ Forth One is market leader across all radio with a market share of 15.2%

■ Forth One delivers 141,000 more listeners than *Heart Scotland in the Forth TSA

■ Forth One delivers 158,000 more listeners than *Capital Scotland in the Forth One TSA.

■ With 229,000 listeners, Boogie In The Morning dominates the airwaves at Breakfast in Edinburgh and the east.

■ Boogie In The Morning has 126,000 more listeners & 674,000 more hours than *Heart Scotland, its closest commercial competitor in the Forth One TSA.

■ Boogie In The Morning leads Breakfast listening across Edinburgh, The Lothians & Fife with a market share of 21.6%

THE TRANSMISSION AREA

N.B. Radio Forth is made up of Forth 1 and Forth 2

5FORTH ONE WEEKDAY SCHEDULE

■ Boogie In The Morning 6am-10am

■ Mid Morning 10am-2pm

■ Old School Anthems 2pm-3pm■ Dave Connor at Drivetime 3pm-7pm■ IN:Demand 7pm-

10pm■ Late Night 10pm-

1am

6COMPETITORS

Total Radio Forth

Forth One

*Heart Scotland

*Capital Scotland

Other Local Commercial

Classic FM

TalkSport

Forth 2

Absolute Radio National

361,000

332,000

191,000

174,000

138,000

117,000

72,000

68,000

30,000

WEEKLY REACH

Source: RAJAR 2014 Q2 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2 *some stations do not cover the

whole of the TSA

7RADIO FORTH361,000 WEEKLY LISTENERS

WEEK

LY R

EA

CH

48%

52%

Men Women

RADIO FORTH REACHES…

• 195,000 ABC1 LISTENERS

• 166,000 C2DE LISTENERS

• 308,000 MAIN SHOPPERS

Source: RAJAR 2014 Q2 based on the Forth 1 TSA

15-24 25-34 35-44 45-54 55-64 65+

38,000

79,00084,000

63,000

48,000 48,000

8FORTH ONE332,000 WEEKLY LISTENERS

WEEK

LY R

EA

CH

48%

52%

Men Women

FORTH ONE REACHES…

• 188,000 ABC1 LISTENERS• 144,000 C2DE LISTENERS• 281,000 MAIN SHOPPERS

Source: RAJAR 2014 Q2 based on the Forth One TSA

15-24 25-34 35-44 45-54 55-64 65+

38,000

79,000 80,000

58,000

37,000 38,000

9FORTH 268,000 WEEKLY LISTENERS

WEEK

LY R

EA

CH

49%

51%

Men Women

FORTH ONE REACHES…

• 30,000 ABC1 LISTENERS• 38,000 C2DE LISTENERS• 57,000 MAIN SHOPPERS

Source: RAJAR 2014 Q2 based on the Forth One TSA

15-24 25-44 45-54 55-64 65+

5,000

12,000 13,000

17,000

20,000

10COMMERCIAL MARKET SHARE

33.5%

13.6%14.6%

7.2%

4.6%

7.2%

19.3%

Total Radio Forth *Heart Scotland*Capital ScotlandClassic FMtalkSPORTOther Local CommercialAny Other Commerical

FORTH ONE TSA MARKET SHARE ALL COMMERCIAL RADIO LISTENING

Source: RAJAR 2014 Q2 based on the Forth 1 TSA Radio Forth (Trading as Bauer Edinburgh) is the combined figures of Forth 1 and 2

*some stations don not cover the whole of the TSA