radio station student management national student media convention louisville, kentucky october 30,...
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RADIO STATION STUDENT
MANAGEMENT
National Student Media Convention
Louisville, KentuckyOctober 30, 2010
Bob Long, General Manager
88.9/ WSTB RadioStreetsboro High School,
My perspective comes from...
30 years as General Manager of WSTB
12 years in commercial radio news in Akron, OH
8 years at Geauga Lake Amusement Park in Personnel Dept. doing manager training and
staff orientation
Radio Station Student Management
“You go to war with the
army you got.”
- Donald Rumsfeld,(former U.S. Secretary of Defense)
Radio Station Student Management
“You go on the air withthe staff you
got.”
- Nobody(I just kinda made it up)
Radio Station Student Management
Radio Station Student Management
A strong leadership team is essential for success!
Management StructureThe Importance of CommunicatingHow to discipline when necessary
How to “fire” a volunteerKeeping Your Staff Happy
You must have a structure so your staff knows
who to talk to about ideas and concerns
Radio Station Student Management
GMGM
Dir. of Dir. of OperatioOperatio
nsns
Music Music Dir.Dir.
PromotiPromotionsonsDir.Dir.
Dir. of Dir. of Air Air
QualityQuality
NetwkNetwkTechTech
Dir. of Dir. of Continuity Continuity
& Web & Web ContentContent
Traffic Traffic Dir.Dir.
Asnt. Asnt. PromotiPromotions Dir.ons Dir.
Asnt. Asnt. Music Music Dir.Dir.
Members of ExCom
These are your decision-makers
Meet regularly to keep them informed
- meet away from the station- barter for lunch or dinner
meeting- prepare an agenda
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Radio Station Student Management
Follow up with a full staff meeting or comprehensive
Radio Station Student Management
The “One Minute
Manager” concept
Radio Station Student Management
Help your staff reach
its full potential...ca
tch them doing
something right!
Radio Station Student Management
From “The One Minute Manager”
One Minute Praising1. Tell your staff you are going to do this2. Praise immediately3. Be specific about what they did right4. Tell them how you feel about it5. Give it a few seconds to sink in
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From “The One Minute Manager”
One Minute Reprimand 1. Tell your staff you are going to do this2. Do it immediately3. Be specific about what the problem4. Tell them how you feel about it5. Give it a few seconds to sink in
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From “The One Minute Manager”
Some things we do...Director of Air Quality evaluations of staff, especially new staffers noting good and areas that need improvement
Free beverage cards for doing good
Corrective Action matrix and forms
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Radio Station Student Management
Radio Station Student Management
Don’t hold your staff members responsible for
things you never told them!
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How do you “fire” a volunteer?
In most cases make sure you have documentation of previous
incidents
Radio Station Student Management
Write out the situation on a single pageMeet with the person and have them read the reason they are being let goDiscuss and answer questions
KEEP YOURSTAFF HAPPY...
A happy staff will give that extra effort!
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CELEBRATE!
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Anytime you can celebrate, do it...
Welcome BackStation Birthday
HolidaysEnd of Semester
When you get tickets share them with your staff. Don’t horde them or give
them to special staff friends. Plan events everyone can enjoy.
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Concerts & Events
So, do whatever works for you, but make sure you
have a structure of some sort in place.
-----Q & A
What have you done that works?
Radio Station Student Management
RADIO STATION STUDENT
MANAGEMENT
National Student Media Convention
Louisville, KentuckyOctober 30, 2010
Bob Long, General Manager
88.9/ WSTB RadioStreetsboro High School,