rally final presentation 072412
TRANSCRIPT
Helping you plan the moments that matter with the people that matter.
TheRallyHub.com
ProblemE-mail is not a planning tool. It can be easily ignored, missed, or lost; chains can quickly devolve into 40-50 irrelevant message threads.
Social Media serves a different purpose for each individual. Not every person in a group is active on social media.
Phone calls aren’t easy to schedule for large groups and don't foster easy communication between multiple people.
Contact: [email protected]
What did you take away from that call?
SolutionCreate a dedicated web-based platform for individuals to come together, collaborate, and coordinate when planning big social events in their lives.
Access Anywhere, Anytime
Make decisions simple
Archive memories
Contact: [email protected]
Market OpportunityMany people travel in groups for many different occasions (leisure). They spend a ton of $$$ too.
$564 billion in 2011 spent on leisure travel
1.5 billion person-trips logged for leisure purposes by U.S. residents
3 out of 4 domestic tripsare for leisure purposes
42m
27m
bachelor or bachelorette
Fantasy Football
27mSpring Break
Girls or Guys
Trips
Contact: [email protected]
User Acquisition
$.50Cost-per-Click
5%Conversion Rate
X = $1.00Customer Acquisition Cost
12 monthsAverage Customer Length
$6.00Revenue-per-Customer
per Month
Contact: [email protected]
Monetization
Contact: [email protected]
Serve highly relevant/targeted ads to users who are in the search and decision-making stages of the planning process.
Take a small fee on all payment transactions completed through our website.
Display sponsored recommendations, and featured service providers. Allow reservations to be made directly from our site, and collect referral fees.
Display relevant deals, and offers that will be of interest to our users during their events.
Premium paid features for power users, who are interested in increased service functionality/flexibility for professional purposes.
$
$
$
$
$
Future
Contact: [email protected]
Build core functionality for
web: polls, forums,
reminders, invite friends, activity
dashboard
Activate marketing tactics: reach out, and promote our
product to influencers in
important verticals
Build more features for the site:
payments, event templates, targeted ads, photos, user recommendations
Form strategic partnerships with relevant brands to
fuel increased growth
Invite friends/family to test initial
functionality of site- begin to iterate on feedback/criticisms
Open fully designed site to everyone,
with product/functionality
improvements based on feedback
Release mobile app, allowing users to carry
out core functions of the
service
Today Tomorrow
Founders
Aziz ErgashevTechnical
Aziz Ergashev is an engineer with more than 5 years industry experience in software development earned his Masters degree in Computer Science at MUM. He gained hands-on experience with startups such as www.kpi.com and www.tebecom.com where he has been engaged in all phases of development lifecycle, starting from inception of idea, to transition, to ready product. His life motto "I will either find a way or make one." Having an unpleasant experience by being the organizer of birthday parties and get-togethers in the past, he has been excited to find a solution to the problem with like minded people.
Kunal TandonBD/Product
Kunal Tandon is a lifelong learner, with a passion for entrepreneurship, business development, and marketing. He holds a BA in International Studies from Emory University. Having worked in a set of diverse industries including finance, technology, and shipping; Kunal brings a unique perspective to the table. As a person who has always been fascinated with the way people connect, and interact, it makes perfect sense that this would be a project Kunal would pursue. Having planned two spring breaks, and two bachelor parties, he is still waiting on the hundreds of dollars he will likely never be paid back.
Adam WeinerMarketing/Product
Adam Weiner is always finding reasons to connect with his friends and family through extraordinary experiences. And after planning, enjoying, and occasionally missing trips, it's his passion to develop a better way to collaborate, plan, and ensure these memories aren't lost. He has a diverse background in finance, branding and advertising and believes in learning by doing.
Contact: [email protected]