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Ramblers groups using social media effectively
We wanted to share the good work of local groups who are using social media effectively, to inspire others.
The examples include groups who are raising awareness of the work of the Ramblers, recruiting new members, or
advertising their group walk programmes.
If you’ve been doing some great things on social media and you aren’t included here, please email
[email protected] so we can share your social media successes.
London Strollers: advertising walks and recruiting new members on Meetup
http://www.meetup.com/London-Strollers
Why it’s good: clear details of walks and how to join them, including information on joining as a member; good use of images of the walks and
people who’ve attended.
Derbyshire Ramblers: advertising their walks on Twitter
https://twitter.com/Derbyramblers
Why it’s good: friendly, accessible language; regular sharing of other people’s photos and news; clear links to the Walks Finder.
Ramblers Yorkshire Take a Hike: promoting younger walkers group on Facebook
https://www.facebook.com/takeahikegroup
Why it’s good: excellent use of imagery; regular posts about walks; good response rate to posts made by others; good sharing of other content.
Tayside Young Walkers: engaging with new walkers on Facebook
https://www.facebook.com/Taysideyoungwalkers
Why it’s good: excellent photos; regular posts about walks, including follow-up posts on how the walks went, with photos. Clear links to more information,
e.g. Walks Finder.
Linlithgow Ramblers: supporting their walk leaders and engaging with new walkers via their website
http://www.lothian-borders-ramblers.org.uk/photos
Why it’s good: visually engaging photo album on the website; good use of google calendar online form submissions for walk leaders; use of
Dada Mail (& an offline buddy system) to keep members informed of changes and updates to planned walks.
Please email [email protected] if you have any questions or would like to share your social media successes.
March 2013