Rapid Social Game Development & Deployment

Play Pillar

Play Pillar

Design, Deploy, Optimize, Scale and Monetize Your Game

Across Any Cloud

PlayPilla

rGaming Ecosystem

PC Downloadable

Online Browser-Based

Social Games

Console Games

Handheld

Mobile

Games On-Demand

PlayPilla

rGaming Market

PlayPilla

rGame Developer Market

PlayPilla

rGame Developer Market

PlayPilla

rKey Trends

Gaming

Single Players becoming ‘Social Players’

Large growth in “Casual” Multi-Player games

New gaming verticals (education, corporate, health)

More localized game opportunities

Technology

Multi-platform environments a must

Growth of online and mobile/handheld

Console-like graphics on any device

Lack of integrated toolsets for developers (lifecycle mgmt, BI, monetization)

PlayPilla

rProblem/Opportunity

High-End

MMOGame

Publishers

Low-End

Single-UserDownloadable

Game Publishers

EmergingMMO GameDeveloper

Market

Pla

y P

illar

‘Social gaming alone will be a $1b market in the next several years. That's a big enough market to justify the entry of gaming platforms that support rapid social game development.” Eric Knipp, Gartner (Feb, 2011)

PlayPilla

r

Solution

Joyent Amazon Rackspace

Scale up/dwn Migration Game Lifecycle Mgmt

Comm Srvcs 3D Engines Dev Tools

Game Intelligence Ad-Monetization Ecom

Gaming API

Mult

i-Tenan

t G

am

ing

Pla

tform

as

a S

erv

ice

MMOGame

MMOGame

. . . . . .

Co-Location

Develo

per’

s M

ark

etp

lace

Play Pillar

Rapid Game Development & Deployment

Instant-on, and massively scalable gaming infrastructure

Integrated gaming lifecycle management

Mobility with any cloud platform (public or private)

No vendor lock-in

Pay-as-you-go

No infrastructure knowledge required

Play PillarTarget Users

Emerging Game Developers in highly localized markets

Little/no background in scalable systems

Little/no background in distribution/marketing

Little/no capital to build MMO games

GameProgrammers

PaaS

Platform

GameArtists

GameDesigners