ratecard 2018, q4 · 2018-10-25 · ratecard 2018, q4: emailing - dedicated mail 7 advantages: your...
TRANSCRIPT
Ratecard 2018, Q4
NEW!• Social activation
• Ik ga Bouwen & Renoveren / Je vais Construire & Rénover
• New native packs Home Deco
2
Social activation pack
BRANDED STORIES
Solution packagesbased on specific brief and
objectives of advertisers
DEDICATED MAIL
Permissionmarketing
DISPLAY SOCIALNATIVE EMAILING
Concept/Format
Contact
Ratecard 2018, Q4: Solutions overview
Contact your Sanoma sales contact for more information.
Medium Rectangle, Half Page, etc, all formats that
can run site specific on vtwonen.be and ikgabouwen.be / jevaisconstruire.be
3
brand magazine website mobile responsive newsletter social media events
vtwonen.be x x x x x x
Feeling Wonen x Section vtwonen.be x x x x
Stijlvol Wonen x Section vtwonen.be x x x x
Ik ga Bouwen & Renoveren x x x x x x
Wonen Landelijke Stijl x Section vtwonen.be x x x x
vtdéco.be x x
Gael Maison x Section vtdeco.be x x x
Pure Maison x Section vtdeco.be x x x
Maisons de Charme x Section vtdeco.be x x x
Je vais Construire & Rénover x x x x x x
Ratecard 2018, Q4: Our brands and their touchpoints
WONEN
MAISON
4Ratecard 2018, Q4: Display advertising
Sites Available formats
Medium rectangle Desktop + Tablet + Mobile: w300 x h250
Half page ad/bannerDesktop: w300 x h600 Mobile: w320 x h240
Super leaderboard Desktop: w960 x h150 - Tablet: w600 x h150
Mobile: doublesized banner: w320 x h100
SkyscraperDesktop + Tablet: w120 x h600
CPM Impressions/month(desktop + mobile) CPM Impressions/month
(desktop + mobile) CPM Impressions/month(desktop + mobile) CPM Impressions/month
(desktop + mobile)
Ikgabouwen.be / Jevaisconstruire.be
€ 22,50 10.000 € 40,50 10.000 € 25 10.000 € 25 10.000
vtwonen € 22,50 50.000 € 40,50 50.000
Our audience visits our news sites anytime, anywhere and via any device: desktops, smartphones and tablets… whatever way is most convenient for them. As our surfers use different devices to access our news sites, your digital campaign should be viewable on all of these devices whether our audience uses a desktop, smartphone or tablet. Therefore, we’ll place your display ad on all of these devices and this for following formats:
OUR MOBILE INVENTORY IS INTEGRATED IN OUR DISPLAY OFFER.
Super Leaderboard Medium Rectangle
Half Page Skyscraper
Ratecard 2018, Q4: Native - Home & Deco 5
Format Reach Period Rate Package price Content creation
1x SPONSORED STORY/LISTICLE(content article)
1 500views 4 weeks min.
€ 3 815 € 3 400 € 6001x NEWSLETTER 48 500
contacts 1 week
3x SPONSORED STORY/LISTICLE(content article)
4 500views 12 weeks min.
€ 11 445 € 9 000 € 1 5003x NEWSLETTER 145 500
contacts 3 weeks
1x EDITORIAL DOSSIER(8 x content article on dedicated brand page)
12 000views 9 months
€ 30 520 € 21 000 € 2 400
8x NEWSLETTER 388 000contacts 8 weeks
Format Reach Period Rate Package price Content creation
1x SPONSORED STORY/LISTICLE(content article)
1 500views 4 weeks min.
€ 2 395 € 2 100 € 6001x NEWSLETTER 13 000
contacts 1 week
3x SPONSORED STORY/LISTICLE(content article)
4 500views 12 weeks min.
€ 7 185 € 5 700 € 1 5003x NEWSLETTER 39 000
contacts 3 weeks
VTWONEN + VTDECO STIJLVOL WONEN + PURE MAISON
The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer and/or on other relevant Sanoma websites.The number for the newsletter item = the number of contacts in the database.
Ratecard 2018, Q4: Native - Home & Deco 6
Format Reach Period Rate Package price Content creation
1x SPONSORED STORY/LISTICLE(content article)
1 500views 4 weeks min.
€ 4.855 € 4.300 € 6001x NEWSLETTER 74 500
contacts 1 week
3x EDITORIAL INTEGRATIONS(content article)
4 500views 12 weeks min.
€ 14.565 € 11.500 € 1.5003x NEWSLETTER 223 500
contacts 3 weeks
Format Reach Period Rate Package price Content creation
1x SPONSORED STORY/LISTICLE(content article)
1 500views 4 weeks min.
€ 2.675 € 2.400 € 6001x NEWSLETTER 20 000
contacts 1 week
3x EDITORIAL INTEGRATIONS(content article)
4 500views 12 weeks min.
€ 8.025 € 6.300 € 1.5003x NEWSLETTER 60 000
contacts 3 weeks
FEELING WONEN + GAEL MAISON
IK GA BOUWEN & RENOVEREN + JE VAIS CONSTRUIRE & RÉNOVER
WONEN LANDELIJKE STIJL + MAISONS DE CHARME
Format Reach Period Rate Package price Content creation
1x SPONSORED STORY/LISTICLE(content article)
1 500views 4 weeks min.
€ 4.235 € 3.800 € 6001x NEWSLETTER 59 000
contacts 1 week
3x EDITORIAL INTEGRATIONS(content article)
4 500views 12 weeks min.
€ 12.705 € 10.000 € 1.5003x NEWSLETTER 177 000
contacts 3 weeks
1x EDITORIAL DOSSIER(8 dedicated sponsored stories)
12 000views 9 months
€ 33.880 € 23.500 € 2.4008x NEWSLETTER (number of contacts in database)*
472 000contacts 8 weeks
The above page views are a guarantee for the content article, if target is not reached the article will be pushed longer and/or on other relevant Sanoma websites.The number for the newsletter item = the number of contacts in the database.
Interest NL FR
Home Deco On demand On demand
Volume Addresses Brand
< 25 000 € 350
25 000 - 50 000 € 330
50 000 - 100 000 € 300
> 100 000 € 270
Campaign management* € 750
Realisation costs** + € 750
RATES & COMMERCIAL POLICY
Ratecard 2018, Q4: Emailing - Dedicated mail 7
Advantages: � Your message is sent as a partnermail by our
Sanoma brands, giving you a 1 to 1 approach � Our brands are used to reinforce your brands � Direct click out to your website/webshop
** Client has no images or copy for us to use, we are creating the content.
* Ready to use images & copy must be delivered, we are integrating your content in our template.
ALSO AVAILABLE:
Ratecard 2018, Q4: Social activation 8
For more information get in touch with your Sanoma contact
Ask us about our new video formats!Our editorial staff integrates your brand in their video formats.
SOCIALACTIVATION
Home Deco (selection 1 title)
* What’s in it? What for? Bruto rate Special price Technical cost
� 1 instagram posts � 1 instastory � 1 FB post
� Launch new product
€ 1.950 € 999€ 250 (1 language)
€ 400 ( 2 languages) � Tips from an expert
� Event / open house
- NEW -
EXAMPLESPoll or interactive game...
Add interactivity to your campaign or combine it with data gathering? All contentpages are possible with following extra’s.
Contact us for more possibilities and prices!
* Client provides copy and ready to use images to content editor.Social media posts are placed by Editorial team of the Sanoma brand on a “Subject to approval” basis - Sanoma brand in control & in the lead.
Sanoma Commercial questions E-mail Phone Mobile
Viviane Weber Account Manager Regional Wallonia [email protected] +32 15 67 86 66 +32 475 83 33 84
René Van Ham Account Manager Regional Flanders [email protected] +32 15 67 88 03 +32 496 27 96 40
Chris Deschepper Account Manager Regional Flanders [email protected] +32 15 67 88 04 +32 475 38 25 11
Andy Panis Account Manager Regional Flanders [email protected] +32 015 67 87 90 +32 496 27 96 26
Nele Keyaert Account Manager National [email protected] +32 477 87 00 49
Technical questions and delivery material [email protected]
Cindy Verwilt Adcare/Inbound Sales [email protected] +32 15 67 80 22
GENERAL INFO
Ratecard 2018, Q4: Sales policy 9
For more detailed information on our brands,please visit http://www.sanoma.be/nl/adverteren
Technical SpecificationsDisplay advertising: please contact [email protected] Advertising Tech Specs: http://adops.sanomamedia.be/Display_TechSpecs.pdfNative advertising: please contact [email protected]
Delivery MaterialDisplay campaigns: [email protected] Native advertising or crossmedia campaigns: [email protected] Deadlines Delivery MaterialDisplay: min. 5 business days before start of the campaign Publi: min. 7 business days before start of the campaign Editorial: min. 20 business days before start of the campaign
General Conditions
1. All rates are VAT excluded. 2. All current rates are valid until further notice. 3. All commercial proposals are valid for 30 days4. Native advertising solutions always start on Monday.
Ratecard 2018, Q4: Sales policy 10