rb recruitment briefing kit

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1. About RB

2. RB‘s culture and core values

3. RB‘s brands

4. RB by the numbers

5. RB‘s key messages

6. RB‘s employees stories

7. RB‘s social responsibility

2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers

5. RB’s key messages 6. RB’s employees stories 7. RB’ social responsibility 8. Contact details

Contents


About RB:RB* is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No 1or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands like Nurofen, Strepsils Durex, Sagrotan, Scholl, Dettol, Veet, Finish, Vanish, Calgon and Air Wick. At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market Areas and 57% from its developed market Area; 72% of core revenues came from the health and hygiene categories of the portfolio.

Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company’s success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity’s largest FMCG global partner, with a new partnership vision to radically reduce the world’s second biggest killer of under-fives, diarrhoea. Overall RB wants to reach 200 million people to improve their health and hygiene behaviour.

For more information visit www.rb.com

*RB is the trading name of Reckitt Benckiser group of companies






At the heart of our success are our people. RB people are Game Changers, driven to achieve. Our four core values set our culture and that drives our success. Behaviours we see in Achievement: Requires and inspires others to deliver stretching objectivesDisplays a high sense of urgency and speed of action Behaviours we see in Entrepreneurship:Offers an independent viewpoint and challenges the status quoPassionately turns creative ideas into effective business solutions Behaviours we see in Ownership:Shows determination to deliver and never gives up, despite obstaclesDoes not wait to be asked or told, but identifies what needs to be doneOwns the outcome and does whatever it takes to get there Behaviour we see in Partnership:Uses conflict appropriately and resolves it quickly to enhance overall effectivenessSeeks to maximise individual and collective wins“1+1=3”

Our Core Values


1. About RB 3. RB’s brands 4. RB by the numbers


Our Leadership Charter We are passionate, bold and think beyond. Challenge the status quo and prefer speed over perfection. We have the highest integrity and are always transparent. We say what we mean and do as we say. We are open minded and collaborative. We always do what is best for “my business” but also the business as a whole. We always act with responsibility and dignity: to each other, our people and to our external stakeholders.

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”-John Quincy Adams-


ENCOURAGE CHANGE AND IDEA’SEN

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NO POLITICS TARGETS AND REWARDS

RESPECT AND DIGNITY

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CHALLENGE

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IMAGINATION

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RB – a unique & liberating culture

1. About RB 3. RB’s brands 4. RB by the numbers



2. RB’s culture and core values1. About RB 4. RB by the numbers


Mucinex global #1 cough relief

Nurofen local leader analgesics

Durex global # 1 condoms

Gaviscon global # 1 upper gastro-intestinal

Strepsils global #1 medicated sore throat

Scholl leading position in foot care

Veet global #1 depilatory

Dettol & Lysol global #1 germ kill

Mortein global #2 pest control

Finish global #1 automatic dishwashing

Harpic with Lysol global #2 toilet care

Bang with Lysol & Dettol global #1 in surface care

Clearasil global #3 in acne treatment

Vanish global #1 fabric treatment

Calgon global #1 water softener

Air Wick global #2 air care

Woolite global #2 garment care

French’s global #1 mustard

RB’s Powerbrands are leaders in growth categories & 71% of NR GrowthInnovation focused with very strong pipeline and partnership track record


RB Performance

RB has delivered fourteen straight years of above market, high quality growth; year after year, we have consistently generated one of the best growth in sales and cash profit in our sector

•2013 net revenues of £10,043 billion

•We are listed on the London Stock Exchange and are in the top 20 of the FTSE 100

•We have operations in over 60 countries and sales in nearly 200 countries around the world

•We have 48 manufacturing facilities worldwide; 12 of which are dedicated to consumer health products

•71% of net revenues in 2013 came from our 19 Powerbrands

•RB’s marketing investment is among the highest in the industry - media investment in 2013 was 10.99% of NR




RB Facts

RB is…

• FTSE 20 company

• World’s No 1 in consumer health and hygiene or “A leader in health, hygiene and home products” where home brand specific topic

• Mainly No 1 or 2 globally in every major product sector in which we operate

• We sell our products in about 200 countries and have operations in over 60 countries; 37,000 employees worldwide

RB Vision

Our vision for the future – healthier lives and happier homes

•Consumer health and hygiene is the key focus for RB’s future growth and development

•Using innovation and market understanding to redefine markets for the benefit of consumers, communities and customers

•e.g. In consumer health our greatest strength is in quickly finding effective and convenient solutions to everyday symptoms. We are redefining this market by combining the consumer knowledge and speed of decision making we have gained in FMCG, with innovative NPD

•RB is committed to being balanced between developed and emerging markets – working closely with local partners and regulators to provide the products, investment, intelligence and support which will help them grow rapidly by fulfilling changing consumer needs

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6. RB’s employees stories 7. RB’ social responsibility 8. Contact details


Differentiator - RB is a game changer.

We trust people in what they do and we give full accountability and autonomy to make things happen. We thrive on achievement – while the rest are still doing thinking, we’re doing – making things happen, changing the game; winning.



Marketing focused

•RB is a marketing led, consumer driven business investing heavily in understanding consumers and using those insights to fulfil their needs and grow markets

•RB is committed to consistent, heavyweight marketing activity across brands and the key sectors in which we operate – in good times and bad

•RB creates memorable and innovative marketing which cuts through to resonate with consumers – we are game changers

e.g. Scholl Express Pedi.

Constantly monitoring the market, our Scholl team in Germany came across an electronic hard skin remover being sold online but not well marketed, distributed or branded. They decided that even though its retail price was significantly greater than the average Scholl product it would be a perfect complementary addition to the range. More than that, its introduction into the mainstream market would create a whole new footcare subcategory – underlining RB’s strategy to grow markets as well as its own brands. The team launched the product in just 4 months, including creating a new Scholl sub-brand - Scholl Pedi – reflected in the pack design, TV campaign, store displays, promos to store managers and all the materials needed to launch this exciting new product. The result – a massive increase in market share for Scholl – the highest ever in Germany. Value sales grew by 1/3. A new subcategory was created; and was quickly rolled out across all the key markets with similar success.

RB as an Employer


RB is looking for…

• RB is looking for people who want to be game changers – to challenge the status quo.

• RB is looking for entrepreneurs who want to manage their own P&L and ‘small business’ within the RB framework

• If the culture is right for you then it offers exceptional career opportunities - RB is NOT for everyone.

• Benefits of working in RB

• We don't care about hierarchy, your ideas are valued and there will be a lively discussion with a focus on finding the best idea and then you get on with it.

• Learning from experience and each other is key and this is complimented with focused skills training.

• You will grow faster than your peers in other companies and get the opportunity to develop a long-term career in truly global roles with us




Benefits of working at RB



We help our people to realize their ambition. We trust our people. We're right for those people who think big but then focus on doing rather deliberating. People who want to make their mark and change the game for themselves and our consumers. RB will help you do just that, giving you the space to make things happen.


RB as a Health Care Player – Our Health Strategy

•Helping the world to ‘feel well’ – effectively treating every day symptoms so people can get on with their lives - is at the heart of RB’s rapidly growing consumer health business. Making a difference to the lives of consumers means we are expanding our research and innovation to stay ahead of the game. In fact, we are changing the game in consumer health

•RB is the world’s number one consumer health & hygiene company. High impact, consumer-led research lies at the very heart of the success of the company and our mission to support Healthier Lives and Happier Homes

•RB produces some of the world's most popular consumer health medicines, including Nurofen, Gaviscon, Mucinex, Strepsils and MegaRed; as well as medical devices like Durex, Scholl




Health Care Team Manifesto

Health inspires us - Feeling well is at the heart of our rapid growing consumer health business. Making a difference to the lives of consumers means we are expanding our research and innovation to stay ahead of the game. In fact, we are changing the game in consumer health.

Research, regulatory and medical sciences are the sparks that help fuel our growth

RB is the world’s number one Consumer Health & Hygiene company. High impact, consumer-led research lies at the very heart of the success of the company and our mission to support Healthier Lives and Happier Homes.

We need your edge to stay at the cutting edge

If you have the self-belief and edge to make a real impact in a dynamic environment without bureaucracy, RB is the place to achieve your potential.

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RB’s employees stories - Examples


5. RB’s key messages 7. RB’ social responsibility 8. Contact details

We believe the best way to create global entrepreneurs is to continually expose our people to new roles, challenges and markets. If you want to grow your career on the world’s stage, you can expect to move as soon as possible. It’s not for everyone but those who love it really, really love it!

Please find on the next pages some examples:May – Marketing Durex, China Sylvie – Marketing Scholl, GermanyVictoria – R&D Vanish, IndiaMark – Marketing MegaRed, UK


RB success stories

May joined RB as a management trainee; she had to reinvent herself completely. She was given the task to help digital marketing team on Durex in China. May knew nothing about digital marketing. But things like that don’t faze RB people. She read books, researched online, learned from colleagues and taught herself. The result – May made her mark by setting up various digital communication channels within her rotation in marketing team. She is now in UK doing her rotation in corporate communications.


Silvie was working on Scholl in Germany, on existing products. She discovered an electronic foot care product. She went to the General Manager and pushed for the launch of this product for Scholl, starting in Germany. In just 3-4 months, she created the sub-brand, pack artwork, TV campaign, store displays, promos to store managers and all the materials needed to launch the new product – Scholl Pedi. The result – Silvie made a mark by generating a massive increase in market share for Scholl to its highest ever. Sales grew by 1/3. A new sub-category was created


Victoria had barely joined RB, when we packed her off to India, with a brief to transform the fortunes of the Vanish brand. She brought her chemistry lab to India’s street; Victoria took her team out on the road with a remarkable product demonstration. She invited consumers to chuck curry, tea, beetroot and pomegranate at a big sheet – and then astounded them by cleaning it with Vanish. She just loves it – all this responsibility, having to lead a team, coming up with her own ideas and implementing them. The result – Victoria made her mark by supporting and sales leapt 250,000 in three weeks.


Mark had to launch MegaRed in Europe in 9 months.His heart raced.

Way to go, Mark!

Mark was tasked to launch MegaRed – part of a newly acquired Vitamins, Minerals and Supplement (VMS) range within 9 months. Not only a new product, but also a new brand. The key challenges were to speed to market, manage the supply chain, understand the European VMS market/customers (which is new to RB), As an unknown brand, MegaRed would be considered high risk for retailers. External marketing Educational boxes were sent out to ensure retail staff was well informed to give customers the best advice The result – Mark made his mark by launching the brand on time (in record time) and the product was stocked by major UK retailers.


RB’s corporate social responsibility (CSR)

RB puts CSR at the heart of our business through:

• 1/3 less carbon footprint & water impact

• 1/3 net revenue from more sustainable products

• Reach more than 200 million people to improve their health and hygiene behaviour

• Partner with Save the Children to “Save a Child Every Minute” by helping stop deaths from diarrhoea in children under five

• We have raised over £15 million for Save the Children + supported 2.5 million people including 1.5 million children on a range of programmes around the world since 2003

• Every year approximately 800,000 children under 5 die of a common preventable disease – diarrhoea (2nd biggest killing of children under five years of age behind pneumonia)

• High burden countries in child deaths from diarrhoea – India, Nigeria, D.R of Congo, Afghanistan, Ethiopia, Pakistan


5. RB’s key messages 6. RB’s employees stories 8. Contact details


RB has set a new sustainability strategy in 2015With four big goals for 2020

Our goals are supported by three priority action areas:Healthier Communities, Better Design and Better Production.




Improving health and hygiene behavior through our brands and partnerships

Creating products that use less water, energy and packaging, and more sustainable ingredients

Reducing our environmental footprint in production, meeting our social standards and keeping our people safe

CSR Achievements in 2014…



RB has been added to the Dow Jones Sustainability Index Europe following a full year since the implementation of betterbusiness. RB earned ‘industry best’ scores for DJSI indicators within each of broad economic, environmental and social categories. Within these three areas, RB achieved top scores in risk and crisis management, social reporting, product stewardship, corporate citizenship and philanthropy, and environmental reporting.

RB has achieved a position in CDP’s Global 500 Climate Disclosure Leadership Index (CDLI), with a score of 99B. This annual index, compiled by PwC on behalf of CDP, highlights those companies listed on the FTSE Global Equity Index Series (Global 500) that have displayed a strong approach to the disclosure of information regarding climate change.

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