rcaplus 05/12/2014 facebook
TRANSCRIPT
![Page 1: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/1.jpg)
Impact met Facebook advertisingELKE VANBRUSSELT
![Page 2: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/2.jpg)
Hey, ik ben @EVanbrusseltAANGENAAM
![Page 3: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/3.jpg)
#RCAplus3
![Page 4: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/4.jpg)
WAAROM FACEBOOK?
- Inwoners België: 11,2 miljoen
- Belgische Facebook gebruikers: +5,6 miljoen
#RCAplus4
![Page 5: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/5.jpg)
WAAROM FACEBOOK?
54% 46%
13-17 18-24 25-34 35-44 45-54 55-64 65+10% 21% 24% 16% 14% 9% 5%
560.000 1.180.000 1.360.000 1.040.000 800.000 480.000 260.000
#RCAplus5
![Page 6: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/6.jpg)
#RCAplus6
![Page 7: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/7.jpg)
THE BASICS
![Page 8: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/8.jpg)
BASISVEREISTEN
#RCAplus8
![Page 9: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/9.jpg)
Geen Facebook pagina?
![Page 10: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/10.jpg)
GEEN FACEBOOK PAGINA?
- Geen probleem
MAAR Beperktemogelijkheden
#RCAplus10
![Page 11: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/11.jpg)
Doelstellingen
![Page 12: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/12.jpg)
WAAROM ADVERTISING?
- Fans aantrekken
- Engagement verhogen
- Bekendmaking nieuw product
- Trafiek naar website genereren
- Conversies op webite stimuleren
- Data verzamelen
- …
#RCAplus12
![Page 13: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/13.jpg)
DOELSTELLINGEN – FANS AANTREKKEN
#RCAplus13
![Page 14: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/14.jpg)
DOELSTELLINGEN
- Doelstelling: Fans aantrekken
€ 937,52
1.497 (€0,63)
Gem. €0,70
#RCAplus14
![Page 15: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/15.jpg)
DOELSTELLINGEN – ENGAGEMENT VERHOGEN
#RCAplus15
![Page 16: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/16.jpg)
DOELSTELLINGEN
- Doelstelling: Engagement verhogen
€ 24,99
366 acties (€0,07)
Gem. €0,20
#RCAplus16
![Page 17: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/17.jpg)
DOELSTELLINGEN – BEKENDMAKING NIEUW PRODUCT
#RCAplus17
![Page 18: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/18.jpg)
DOELSTELLINGEN
- Doelstelling: Bekendmaking nieuwproduct
€ 247,85
65.628 Relevantepersonen bereikt
1.516 geïnteresseerden
#RCAplus18
![Page 19: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/19.jpg)
DOELSTELLINGEN – TRAFIEK NAAR WEBSITE GENEREREN
#RCAplus19
![Page 20: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/20.jpg)
DOELSTELLINGEN
- Doelstelling: Trafieknaar website genereren
€331,81
1.369 (€0,24)
Gem. €0,40
#RCAplus20
![Page 21: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/21.jpg)
DOELSTELLINGEN – CONVERSIES OP WEBSITE STIMULEREN
#RCAplus21
![Page 22: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/22.jpg)
DOELSTELLINGEN
- Doelstelling: Conversies op je webite stimuleren
Sales
€ 1.005,21
84 geregistreerdeconversies
#RCAplus22
![Page 23: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/23.jpg)
DOELSTELLINGEN – DATA VERZAMELEN
#RCAplus23
![Page 24: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/24.jpg)
DOELSTELLINGEN
- Doelstelling: Data verzamelen
€ 450
1.524 kliks naar tab
2.192 inschrijvingenop nieuwsbrief(3.615 deelnemers)
#RCAplus24
![Page 25: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/25.jpg)
Targeting
![Page 26: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/26.jpg)
TARGETING
- Bericht promoten
Beperktemogelijkheden
Fans
Vrienden van fans
#RCAplus26
![Page 27: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/27.jpg)
TARGETING
BASICS
- Taal!
- Leeftijd
- Geslacht
- Locatie
- Interesses
- Gedrag
- …
#RCAplus27
![Page 28: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/28.jpg)
TARGETING
- Custom audiences
[email protected] [email protected]
0486472222 0486472222
719038848 719038848
- Lookalike audience
#RCAplus28
Database Facebook Targeten/uitsluiten
Match
![Page 29: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/29.jpg)
TARGETING
- Custom audiences
Power Editor
Ingeschreven: 207
Doelgroep: 60
Bereikt: 32
€0,66
#RCAplus29
![Page 30: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/30.jpg)
TARGETING
#RCAplus30
![Page 31: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/31.jpg)
TARGETING
- Retargeting via Facebook- Bezoekers opnieuw bereiken
- Facebook Exchange
#RCAplus31
![Page 32: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/32.jpg)
TARGETING
- Reachblock
Alle Belgenbereiken, 24u
Premium advertising
€20.000
#RCAplus32
![Page 33: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/33.jpg)
TARGETING
- Logout Experience
Iedere logout, 24u
Premium advertising
€10.000
#RCAplus33
![Page 34: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/34.jpg)
TARGETING
• Zeer uitgebreidemogelijkheden!
• Let op: Beperktedoelgroep, beperkte resultaten
#RCAplus34
![Page 35: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/35.jpg)
Plaatsing
![Page 36: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/36.jpg)
PLAATSING
#RCAplus36
Desktop Rechter kolom Mobiel
![Page 37: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/37.jpg)
Opbouwcampagnes
![Page 38: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/38.jpg)
OPBOUW CAMPAGNES
- Campagnes
Doelstellingbepalen!
#RCAplus38
Campagnes
Advertentiesets
Advertenties
![Page 39: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/39.jpg)
OPBOUW CAMPAGNES
- Advertentiesets
Budget
Doelgroep
Biedingtype
CPC
CPM
#RCAplus39
Campagnes
Advertentiesets
Advertenties
![Page 40: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/40.jpg)
OPBOUW CAMPAGNES
- Advertenties
Variëren, variëren & variëren
! Tagging link
Conversiepixel
#RCAplus40
Campagnes
Advertentiesets
Advertenties
![Page 41: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/41.jpg)
OPBOUW CAMPAGNES
#RCAplus41
![Page 42: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/42.jpg)
Meetbaarheid
![Page 43: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/43.jpg)
MEETBAARHEID
#RCAplus43
![Page 44: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/44.jpg)
MEETBAARHEID
- Conversiepixel- Acties in kaart brengen- Pixel toevoegen aan de gewenste pagina’s
- Tagging links- http://www.neckermann.be/kids-vlucht-hotel-
gratis.aspx?utm_medium=soc&utm_source=facebook&utm_campaign=inform&utm_content=FBNVBAD_kidsgratis&utm_term=nl
- GOOGLE ANALYTICS
#RCAplus44
![Page 45: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/45.jpg)
MEETBAARHEID
#RCAplus45
![Page 46: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/46.jpg)
Facebook advertising?
![Page 47: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/47.jpg)
#RCAplus47
![Page 48: RCAplus 05/12/2014 Facebook](https://reader034.vdocuments.net/reader034/viewer/2022042614/55a208f31a28abe8788b48fa/html5/thumbnails/48.jpg)
Meer weten? [email protected] +32 11 59 05 90