rcc film screening resentation 3.2.15

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3/5/15 1 Renaissance Community Co3op A community3owned grocery store that is building community wealth and health in Northeast Greensboro Presentation to the community March 2, 2015 What the RCC Brings to the City RCC alleviates a 17 year food desert via a full3service grocery store that sells a wide range of fresh foods and groceries at affordable prices As a community3anchored, thriving anchor tenant, RCC ensures the success of the Shops at Renaissance Plaza RCC boosts economic development in a low income neighborhood 31 good3paying jobs with benefits, filled by people from the community (lowest wage is $10/hour) More than $2 million in wages circulating in the community in first 3 years Wealth created and controlled by the community stays in the community: more than $400,000 surplus in the first 10 years, wholly owned asset worth $1.7 million within 20 years Builds a platform for the community to solve its own problems, starting with an attractive, welcoming store 3 the kind of store the community deserves

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These slides were presented at the film screening on March 2, 2015.

TRANSCRIPT

  • 3/5/15%

    1%

    Renaissance%Community%Co3op%A%community3owned%grocery%store%that%is%building%community%wealth%and%health%in%Northeast%Greensboro%

    Presentation%to%the%community%

    March%2,%2015%

    What%the%RCC%Brings%to%the%City% RCC%alleviates%a%17%year%food%desert%via%a%full3service%grocery%store%that%sells%a%

    wide%range%of%fresh%foods%and%groceries%at%affordable%prices% As%a%community3anchored,%thriving%anchor%tenant,%RCC%ensures%the%success%of%

    the%Shops%at%Renaissance%Plaza% RCC%boosts%economic%development%in%a%low%income%neighborhood%%

    31%good3paying%jobs%with%benefits,%filled%by%people%from%the%community%(lowest%wage%is%$10/hour)%

    More%than%$2%million%in%wages%circulating%in%the%community%in%first%3%years% Wealth%created%and%controlled%by%the%community%stays%in%the%community:%

    more%than%$400,000%surplus%in%the%first%10%years,%wholly%owned%asset%worth%$1.7%million%within%20%years%

    Builds%a%platform%for%the%community%to%solve%its%own%problems,%starting%with%an%attractive,%welcoming%store%3%the%kind%of%store%the%community%deserves%

  • 3/5/15%

    2%

    Financial%sustainability%of%the%operation%Revenue%projections%based%on%independently%conducted%market%study%

    Current%grocery%expenditures%in%the%area%are%over%$1.34%million%per%week%

    Year%1%average%weekly%revenue%of%$70,689,%annual%revenue%of%$3.675%million%%RCC%can%achieve%these%targets%by%capturing%only%5%%of%existing%expenditures%

    Growth%estimates%put%is%at%$4.4%million%in%sales%by%year%5%

    Expense%projections%in%line%with%industry%averages:%Gross%margin%is%27.6%%%

    RCC%will%achieve%profitability%early%in%Year%3:%Equal%to%industry%average%for%start3ups%

    Cash%flow%remains%positive%even%if%revenue%off%by%as%much%as%34.5%%

    Funds%raised%to%date%

    Status&of&Committed&Funds& As&of&Feb&19,&2015&&

    Funds%already%received%&%expended% $179,780%Cash%on%hand% $117,539%Firmly%committed%in%2015% $909,605%Total&raised&or&committed& $1,206,924&Total%needed%to%open%the%store% $1,790,000%Funding&Gap& $583,076&

  • 3/5/15%

    3%

    What%the%RCC%is%seeking%from%the%Local%Government%

    $600,000%in%loan%and%grants,%to%be%used%to%purchase%equipment,%augment%leasehold%improvements%budget,%and%fund%operating%capital%% Any%loans%would%be%repaid%in%years%6%%10%of%operation%

    Proposed%staging%of%Local%Government%Financing%stretches%payments%over%3%fiscal%years:% $300,000%by%June%30,%2015%(FY201432015)%%Purchase%equipment,%leasehold%improvements% $100,000%by%July%31,%2015%(FY201532016)%%Purchase%equipment,%leasehold%improvements% $100,000%by%January%31,%2016%(FY201532016)%%Operating%capital% $100,000%by%July%31,%2016%(FY201632017)%%Operating%capital%

    Commitment%by%early%April%would%enable%us%to%reach%time3critical%milestones:% Sign%a%lease%with%Self%Help;%Submit%a%strong%grant%application%for%Healthy%Food%Financing%% Hire%our%GM%and%Finalize%our%contract%with%our%distributor%% Receive%funds%from%our%other%lenders%(NCDF,%TWW)%

    Financial%Partners%in%RCC%Project%

    City%of%Greensboro% % % % %Guilford%County%Community%Foundation%of%Greater%Gboro %Cone%Health%Foundation%Northcountry%Coop%Development%Fund% %National%Cooperative%Bank%Natural%Capital%Investment%Fund % %Self3Help%Ventures%Fund%The%Working%World % % % %Regenerative%Finance%Fund%for%Democratic%Communities%%

    +Hundreds%of%RCC%owners%and%other%supporters%

  • 3/5/15%

    4%

    Sources%of%Committed%Funds%In%addition%to%$297,319%received,%RCC%has%these%firm%commitments%

    Source&of&committed&funds&SHVF%tenant%improvement%allowance% $350,000%F4DC%grant%(Lakeshore%&Uplift)% $32,500%F4DC%Bridge%loan%for%any%gap%in%owner%shares/loans% $182,200%CDFI%Loan%(Northcountry/NCIF/NCB)% $225,000%TWW/Regenerative%Finance%loan% $100,000%Owner%loans%%subscription%agreements% $14,000%Owner%shares%%payment%plans% $5,905%TOTAL& $909,605&

    Additional%grant%financing%being%sought%As%of%February%19,%2015%

    Source&& Amount& Submission&date/Notification&Date&

    Community%Foundation%of%Greater%Greensboro%Grant%

    $10,000% Submitted%2/20/15%Notification%5/20/15%%

    Guilford%County%Economic%%Development%Grant%

    $250,000% Submit%%3/5/15%Notification%6/30/15%

    US%Department%of%Health%and%Human%Services%Healthy%Food%Financing%Grant%

    $225,000% Submit%4/24/15%Notification%9/30/15%

    TOTAL& $285,000&

  • 3/5/15%

    5%

    Three%business%milestones%we%need%to%reach%before%opening%in%late%2015:%

    Secure%last%of%start3up%financing%3%$600,000% Secure%a%great%General%Manager%at%least%6%months%before%opening% Partner%Uplift&Solutions&has%posted%GM%Job%description%on%industry%job%sites%% 10%strong%candidate%resumes%have%been%received;%Lakeshore&Food&Advisors&is%

    working%to%get%us%10%more%candidates% RCC%is%prepared%to%select%and%hire%the%GM%as%soon%as%finance%plan%is%finalized.%%

    Finalize%contract%with%wholesale%distributor% MDI%has%has%offered%pricing%that%will%allow%us%to%hold%COGS%to%no%more%than%

    70%%3%better%than%industry%average% Our%new%partner%Lakeshore%Food%Advisors%will%be%re3bidding%the%distribution%

    contract,%so%we%can%get%even%better%terms%from%MDI%or%a%competitor%