rcs - оружие мобильных операторов против мессенджеров....

HUAWEI TECHNOLOGIES CO., LTD.

www.huawei.com

Grow your core business — Rich Communication Solution


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Why


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Mobile internet transform the way to engage customerFrom feature phone to smart phone, from function to application

Feature Phone Smart Phone

Function Application


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OTTs lead the way of transformationBoth experience and business model changed

Downloadable apps + socialized experience

Free to enter, but pay for VAD experience +

backward value of customer base

http://www.google.com.hk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=-6cpL5Qx8lC16M&tbnid=0ywHcKtT4VifVM:&ved=0CAUQjRw&url=http://www.williamlong.info/archives/2537.html&ei=MEcyU-_bL-bUigfbhoDABQ&psig=AFQjCNEzuH1wp-oLIp0yX1MWg4CLqT0mZA&ust=1395890222469654

http://www.google.com.hk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=-6cpL5Qx8lC16M&tbnid=0ywHcKtT4VifVM:&ved=0CAUQjRw&url=http://www.williamlong.info/archives/2537.html&ei=MEcyU-_bL-bUigfbhoDABQ&psig=AFQjCNEzuH1wp-oLIp0yX1MWg4CLqT0mZA&ust=1395890222469654


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Email

Position of communication service for telecom operatorChallenged traditional powerful communication industry

Be perfect, reliable and native

communication capability, focus

on “Reality - Closed” area and

rebuild and make it as operators’

territory

Reality

ClosedOpen

Virtualization

Telephone service & SMS

Telecom Operators

Tencent QQ/NSN

Micro blogFacebook

Social graphPosition

Competition Strategy

Start from sharing usage in "Reality

- Closed" area and then kick OTT

out of this area.


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What


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Build platform over the entrance for new service and field

more users

better apps

Entrance

opens up a platform for future innovation and is the key to generate new revenue streams


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New revenue source change profit model

Revenue

• Increase MOU by more usage of voice• Increase data traffic by content sharing etc• Enhance user stickiness

Secure legacy business

Increased ARPU 6~10％ tolegacy business

Decreasing ARPU of legacy business

Strengthen Grow

• More “nice to have” feature• Extend business to abundant scenarios• new business model

Person to PersonPerson to MachineMachine to Machine

Pan RCSMore application, New business model

Outline of business value consideration


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How


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We still have differentiationsUbiquitous and interconnected network help to penetrate both the high and the mass market

Option out, native device

ID continuity, single sign on

Cross network interoperability

QoS, QoE guarantee

Reliable customer care

Operator’s Key Differentiations


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Nature &Best Experience

Native

High Definition

Convergence

Multimedia

OTTE2E Telco

International Standard &Industry value chain

PrivateStandard

OEM

Chipset Vendor

Operator

VS VS

IMS Platform

IMS

VoLTE

Terminal

RCS

Natural choice of this industry

http://upload.wikimedia.org/wikipedia/en/3/3a/Verizon_logo.svg

http://upload.wikimedia.org/wikipedia/en/3/3a/Verizon_logo.svg

http://www.google.com.hk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=WHqyDYAdph3NdM&tbnid=voPzt6ZjzCcmcM:&ved=0CAUQjRw&url=http://itcoloradosprings.com/&ei=we4wU92BHKu0iQe03oCgAQ&psig=AFQjCNGj9U8uw03rj90YR5vIoi5AZHNzjg&ust=1395802143767836

http://www.google.com.hk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=WHqyDYAdph3NdM&tbnid=voPzt6ZjzCcmcM:&ved=0CAUQjRw&url=http://itcoloradosprings.com/&ei=we4wU92BHKu0iQe03oCgAQ&psig=AFQjCNGj9U8uw03rj90YR5vIoi5AZHNzjg&ust=1395802143767836


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Utilizing operator advantages is the key, combine with VoLTE, evolve from voice/SMS to RCS

Differ

Connect

Standard

Bundling

Fast

SKT RCS Case

Convergence


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Next generation personal convergent communicationCMCC RCS Case study

Upgrade legacy communication entrance:

• Enhanced Dial: Voice & Video conversation experience enhancement with VOLTE & multiple conversation & VoWifi

• Enhanced Message: Multimedia message experience enhancement with IM, converged message, content sharing, file transfer, etc

• Enhanced Phonebook: Strong social experience enhancement with multimedia personal profile, group, status, NAB & official account

Provide key differentiations from OTT players:

• Native, option out

• HD and seamless voice & video, single and multiple conversation with QoS

• Converged IM/SMS/MMS with QoS

• Interactive multimedia personal profile

2G/3G WifiLTE

HD

New Entrance(New Personal Communication)

Enhanced Dial

CS

VOLTE

VoWifi

Multiple

Enhanced Message

SMS/MMS

IM

Sharing

Convergence

Enhanced Phonebook

M-media profile

Group

NAB

Official account

Cap

ability

Pro

du

ctA

ccess


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Strategy proposal: basic comm. upgrade & open platform building

CaaSFamily

Enterprise

WebRTCOpen API

Open SDK

Vertical

3rd party developers

NABRCS

File Transfer

Content Sharing Video Sharing

Statues

IM, SMS

VoLTEHD Voice

HD Video

VoWiFi

E2E IP QoS

Conference

SMS/MMS

Voice

NOWPast Near future


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Time to implement RCS

Operator commitments

201320

201459

201587

20128

Operators working together

20 operators launchin 14 countries;

Incl. Argentina, Brazil, Colombia, Ecuador, France, South Korea, Mexico, Peru, Spain, Germany, USA, UK, Italy

87 operators commitment across35+ countries

by the end of 2015

H2 2014

H1 2014

— before 2013


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Why Operators Choose Huawei


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Huawei E2E RCS Solution Strengthen and broaden your core business

Application Server

IMS Core

Open Platform

common web interfaces e.g. SOAP, RESTful, XML, CDR…

SIP over Gm interface

RCS Voice/IVR Conference

BW Control (PCRF)

ENUMI/P/S CSCF

HSS

CaaS SDKVoice/Video Contacts IM/File

Conference Others…Presence

OSS/BSS

SPG

NMS

CCF

OMS

Partner Ctl

App Ctl

API Mgt SLA Control User Mgt

Auth Others…Billing

Enterprise Market Niche Market

Application Layer

API (JS, php, Ruby…)

API

Vertical Market Consumer Market

DMSSSO/Identity (HSS)

Native RCS handset

RCS Client


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Huawei Key DifferentiatorsAccelerate your network transformation, grab the opportunity

Fast TTM

E2E Ecosystem

Beyond OTT

E2E QoS/QoE guarantee

The best HD voice & video and seamless message experience

Unique network technology improve service efficiency largely

Standard complied E2E solution portfolio

Richly interoperable authenticated product unit

Mature RCS network deployment and integration experience

Comprehensive open architecture, enable unlimited business

Fully prepared service integration support

Practiced partner sourcing and management

experience

achieving

building

http://www.google.com.hk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=6BtZTos_IMgboM&tbnid=i7bYoESe8gLkiM:&ved=&url=http://www.intalio.com/segments/developers/&ei=-sNEU9nnJJCviQe-_IAI&psig=AFQjCNHkkDxZ6Jdenu6O4viBGk6EaTL2LA&ust=1397101947144017

http://www.google.com.hk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=6BtZTos_IMgboM&tbnid=i7bYoESe8gLkiM:&ved=&url=http://www.intalio.com/segments/developers/&ei=-sNEU9nnJJCviQe-_IAI&psig=AFQjCNHkkDxZ6Jdenu6O4viBGk6EaTL2LA&ust=1397101947144017

http://www.google.com.hk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=IFEpLOHzs79aMM&tbnid=p0SpjuIypbpIQM:&ved=&url=http://groundfloormedia.com/blog&ei=aOREU6uCKKqQiAeyp4GoCw&psig=AFQjCNFXiJsnBMyhF5zm6eBJ862pEEOBXw&ust=1397110249024787

http://www.google.com.hk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=IFEpLOHzs79aMM&tbnid=p0SpjuIypbpIQM:&ved=&url=http://groundfloormedia.com/blog&ei=aOREU6uCKKqQiAeyp4GoCw&psig=AFQjCNFXiJsnBMyhF5zm6eBJ862pEEOBXw&ust=1397110249024787


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User Phase1 Phase2 Phase3 Total

Total Num 1M 2.5M 5M 5M

Dominican Republic

GGSN

Nicaragua

GGSN

UruguayGGSN

El Salvador

GGSN

Peru

GGSN

Chile

GGSN

USA-Miami

GGSN

Ecuador

GGSN

Guatemala

SBC

Brazil

SBC Colombia

SBCArgentina

SBCMexico

SBC

Paraguay

GGSN

Panama

GGSNHonduras

GGSN

Costa Rica

GGSN

Puerto Rico

GGSN

SPG

CSCF DNS/ENUM

HSS

RCS ASDMS

TASSPG

CSCF DNS/ENUM

HSS

RCS ASDMS

TAS

RCS Hosting solution partnered with Huawei

Centralized RCS serving 18 countries with bundled pricing modelHuawei help AM achieve RCS deployment

• Service: Joyn RCS 5.1 service

− 1-1/N chat, file transfer

− Image/video share during CS call

− Presence, location share

− VoIP & IP Video (within soft-client)

• Centralized network deployment

− Hosting model, covering 18 country subsidiaries

− GEO-redundant sites of IMS/RCS AS for RCS services

• Proposed pricing model

− Message: Bundled with SMS/MMS as a monthly fee (1 USD->2

USD), sold together with LTE data package, unlimited usage.

− HD voice & video : Charged by minutes, the price is same with

legacy voice service.


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References of Huawei RCS Solution

Trial

18 Countries

Jego

2012Q4 Deployed

2012Q1

Deployed

Huawei has achieved 11 RCS commercial contract in 26 countries and 1 trial, rank No.1 in industry

Maxiphone

2013Q4

Deployed

http://www.google.com.hk/url?sa=i&rct=j&q=america+movil&source=images&cd=&cad=rja&docid=zIisz8Njrr4MmM&tbnid=EOFYq_9JppIQkM:&ved=0CAUQjRw&url=http://www.colortears.com/wiki/index.php?title=File:Am%C3%A9rica_M%C3%B3vil_S.A.B._de_C.V._-_Logo.png&ei=njrfUvz-JubOiAfhpoHoBg&psig=AFQjCNE7Bbli4saFK1BDaFkbjp4uZapsQg&ust=1390447627108139

http://www.google.com.hk/url?sa=i&rct=j&q=america+movil&source=images&cd=&cad=rja&docid=zIisz8Njrr4MmM&tbnid=EOFYq_9JppIQkM:&ved=0CAUQjRw&url=http://www.colortears.com/wiki/index.php?title=File:Am%C3%A9rica_M%C3%B3vil_S.A.B._de_C.V._-_Logo.png&ei=njrfUvz-JubOiAfhpoHoBg&psig=AFQjCNE7Bbli4saFK1BDaFkbjp4uZapsQg&ust=1390447627108139

http://www.google.com.hk/url?sa=i&rct=j&q=talk+talk&source=images&cd=&cad=rja&docid=aoxP0rHe0sFHQM&tbnid=AfJqn5Zwny5jMM:&ved=0CAUQjRw&url=http://www.accountancyage.com/aa/news/2251941/talktalk-cfo-steps-down-after-sevenyear-stint&ei=LTzfUqeoBKWiige-rYH4Cg&psig=AFQjCNHz07GyCSe9FkUWbUUu7G-s29JECg&ust=1390448020390732

http://www.google.com.hk/url?sa=i&rct=j&q=talk+talk&source=images&cd=&cad=rja&docid=aoxP0rHe0sFHQM&tbnid=AfJqn5Zwny5jMM:&ved=0CAUQjRw&url=http://www.accountancyage.com/aa/news/2251941/talktalk-cfo-steps-down-after-sevenyear-stint&ei=LTzfUqeoBKWiige-rYH4Cg&psig=AFQjCNHz07GyCSe9FkUWbUUu7G-s29JECg&ust=1390448020390732

http://www.moldtelecom.md/ro

http://www.moldtelecom.md/ro

http://www.maaii.com/en

http://www.maaii.com/en

http://www.m800400.com/en/home.aspx

http://www.m800400.com/en/home.aspx

http://www.google.com.hk/url?sa=i&rct=j&q=PLDT&source=images&cd=&cad=rja&docid=aSqcrPRzL5IvZM&tbnid=aGGu4sZz89byJM:&ved=0CAUQjRw&url=http://business.inquirer.net/5564/sec-to-determine-pldt-foreign-ownership-sc&ei=lTvfUtfFNYShigeQyoGIAQ&psig=AFQjCNF23YaGDJoYY7ImI5SqNBa6Nd-MQw&ust=1390447849235942

http://www.google.com.hk/url?sa=i&rct=j&q=PLDT&source=images&cd=&cad=rja&docid=aSqcrPRzL5IvZM&tbnid=aGGu4sZz89byJM:&ved=0CAUQjRw&url=http://business.inquirer.net/5564/sec-to-determine-pldt-foreign-ownership-sc&ei=lTvfUtfFNYShigeQyoGIAQ&psig=AFQjCNF23YaGDJoYY7ImI5SqNBa6Nd-MQw&ust=1390447849235942

Thank youwww.huawei.com

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Copyright©2014 Huawei Technologies Co., Ltd. All Rights Reserved.

The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results,future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from thoseexpressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor anacceptance. Huawei may change the information at any time without notice.