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Friday, 29 May 2020

Join the conversation at: @thethriveeffect @aalchemy1

#redefinedvirtual

RE-DEFINED

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Conference Programme09:45am: Arrivals10:00am: Welcome and Introductions10:10am: Keynote Talk with Kathy Caton, Founder and Managing Director of Brighton Gin 10:40am: Networking in Small Groups11:00am: Comfort Break11:10am: Workshops (A choice of four):

My Voice Re-defined: How to Improve Your Marketing Strategy with Meg Fenn and Rachael Dines, Directors of Shake It Up Creative

My Business Re-defined: How to Pivot Your Business with Barbara Armstrong OBE, Founder of P Three and Author

My Wealth Re-defined: How to Futureproof Your Finances with Catherine Pope, Financial Coach

My Mindset Re-defined: How to Overcome Self-Limiting Beliefs with Lulu Minns, Founder of She Rebel Radio

12:00pm: Comfort Break12:10pm: Fireside Chat with Nikki Gatenby, Author and Co-Founder of Menopoised12:40pm: Panel session ‘Lessons Learnt When Things Go Wrong’ with Michelle King, Founder of Adventure Yogi, Imelda Fossu, Founder of Virtual CEO, Georgina Wilson-Powell, Founder of pebble magazine and Tania Diggory, Founder of Calmer1:20pm: Closing Words and Thank Yous1:30pm: Departures

Afternoon Networking Activity:

3:00pm - 4:00pm: Networking in Small Groups

Thank you to the generous support of our partners.

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Our Keynote SpeakerKathy CatonFounder and Managing Director of Brighton Gin

Kathy Caton is the Founder and Managing Director of Brighton Gin, the gold medal-winning gin made from the city’s first (legal!) distillery, with the aim of taking the Spirit of Brighton to the world.

She’s a Brighton obsessive with a passion for good food, booze, arts and culture. When not making gin she can be found broadcasting and podcasting - currently live on BBC Radio Sussex & BBC Radio Surrey every Thursday 8-10pm. She has recently launched the drinks-industry focused podcast - The Sipping Forecast podcast - with new episodes available weekly via all the usual platforms like Spotify, Google Podcasts or Anchor.

Brighton Gin was born of a passion for gin, and a passion for the place where we live and play. We wanted to create a gin that embodied the spirit of Brighton: unusual, playful and fiercely independent. This ethos is part of our core brand values. We are building an ethical, sustainable business for Brighton that is bringing a brand new manufacturing sector for the city, and our move into exports helps spread the name of ‘Brand Brighton’ beyond our local and national borders.

Brighton Gin is a brand built on solid, ethical values, a category-leading product and made by a genuinely diverse workforce who we hope are with us for the full journey into the unknown!

Most recently, we have found ourselves making hand sanitiser to support front-line workers during the Covid-19 crisis which is certainly not something that ever appeared in any business plan at any stage!

www.brightongin.comLinkedIn: www.linkedin.com/in/kathy-caton-09527a10bTwitter: @brightonginFacebook: facebook.com/BrightonGinInstagram: brightonginstergram

Hello Entrepreneurs,

Thank you for joining us for our RE-DEFINED conference!

Together, we have carefully curated and creatively produced an aspirational and practical conference that will hopefully inspire you to make the necessary changes to your business to drive it forward. 

We both believe that women play an important role in the economic development of our country and make powerful business leaders. This conference highlights some of the women who have achieved this to date and who are our role models. We also wanted you to leave with some practical tools to take away which you can then use in your daily life and work.

A famous quote that sums up our vision for the conference is ‘We are more powerful when we empower each other’. This conference is open to everyone. We want to create a community where everyone can be celebrated for what they are doing and support one another along their entrepreneurial journey. 

We hope you enjoy your time together today.

Best wishes,

Clare Griffiths and Karen Stenning

www.thethriveeffect.co.ukwww.absolutealchemy.org.uk

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Our Fireside Chat SpeakerNikki GatenbyBusiness Consultant, Author and Co-Founder of Menopoised

Nikki Gatenby is a business consultant and best-selling author, specialising in the field of culture and engagement at work, having been featured in The Guardian, The Times, Management Today, Chamber of Commerce and Corporate Rebels.

Over the last 10 years as Managing Director and Co-Owner of Propellernet, Nikki transformed the Brighton-based SEO agency into a global marketing organisation and SaaS technology provider, serving the PR, content and search world with coveragebook.com and answerthepublic.com, this hand-in-hand with Propellernet being one of the Top 15 Best Places to Work in the UK for 8 years running.

Having led international teams and run marketing agencies for the last 25 years in London, Paris and now Brighton, Nikki is now Non-Exec Director, Chair and Coach, enabling her to have a wider impact in a range of businesses. Working with founders, board directors and leaders to develop their strategy, Nikki supercharges c-suite thinking to bring their ideas to life and turn their business dreams into reality.

Nikki is also Co-Founder in a life-changing start-up business, Menopoised; alongside acupuncturist Jo Darling, developing products that enable women the world over to have a positive menopause, naturally.

You can find Nikki on LinkedIn - https://www.linkedin.com/in/nikkigatenby - and read her book Superengaged at www.superengaged.co.uk.

Our Workshops LeadersMy Voice Re-defined: How to Improve Your Marketing StrategyDelivered by Meg Fenn and Rachael Dines, Directors of Shake It Up Creative

About Meg Fenn and Rachael DinesWe champion creative design and communication by delivering great marketing solutions through a creative, results-driven and loving approach to business needs. Working with our clients, not just for them, we provide web, graphic design, marketing, PR and SEO services to SMEs, local authorities and charities. In addition, we love to contribute to the business community by attending and speaking at events to both connect with others and to add value where we can.

www.shakeitupcreative.comLinkedIn: www.linkedin.com/company/shake-it-up-creativeTwitter: @shakeitcreativeFacebook: shakeitupcreative

My Mindset Re-defined: How to Overcome Self-Limiting BeliefsDelivered by Lulu Minns, Founder of She Rebel Radio

About Lulu MinnsFounder of the She Rebel Radio podcast series, Lulu Minns is an award-winning coach and expert, guiding women on freedom from prestige to more meaning and significance in the work that they do. Lulu helps women to embody their transformations, own their personal power and create peak experiences through self-actualisation.

www.luluminns.comLinkedIn: www.linkedin.com/in/luluminnsTwitter: @SheRebelRadioFacebook: luluminnsbiz Instagram: luluminns_biz https://podcasts.apple.com/gb/podcast/she-rebel-radio/id1480155620

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My Business Re-defined: How to Pivot Your BusinessDelivered by Barbara Armstrong OBE, Founder of P Three and Author

About Barbara Armstrong OBEI had worked my way up to the most senior level of business leadership and things were going great. You’d think that I would have been happy right? Wrong! I loved what I did, but I needed a new challenge. The thought of simply being CEO of another company wasn’t inspiring me. That’s when I decided to start my own business. Of course, most people thought I was crazy to leave a well paid, secure job, but my dad reminded me that

even as a little girl I had always dreamt of having my own business. By combining my love of helping others succeed with my business experience I knew what business I had to be in. This was the birth of my baby – P Three Business Development. Now, 16 years later, P Three is still going, helping as many businesses as we can. I’m also Founding Partner of Mindplay which is all about rekindling imagination at work. I’ve also achieved other dreams – becoming the author of my first book ‘Get Fit for Growth’ and being a professional speaker (or ‘professional show-off’ according to my daughter). Wow, what a journey. I can’t wait to see what’s next!

www.pthreebusiness.comLinkedIn: www.linkedin.com/in/barbara-e-armstrongTwitter: @Barbara_PthreeFacebook: pthree.development

My Wealth Re-defined: How to Futureproof Your Finances Delivered by Catherine Pope, Financial Coach

About Catherine PopeCatherine Pope has enjoyed a diverse career as a web developer, academic and trainer. She now works as a financial coach, helping small business owners to understand their relationship with money and achieve financial wellbeing. Although money doesn’t bring happiness, Catherine firmly believes it gives you freedom and choices. Her aim is to empower people to make better financial decisions and take control of their lives. Catherine loves Victorian novels, technology and big books about pensions.

www.catherinepope.com

Our PanellistsGeorgina Wilson-Powell, Founder of pebble magazine

Georgina is a passionate journalist and magazine editor who is using her 16 years in the media industry for global change. She founded pebble magazine 3 years ago as a stylish portal for sustainable living advice and positive stories that help inspire people to change the world. pebble covers everything from eco-travel to ethical fashion, plastic waste, food waste, permaculture, foraging, heritage crafts, yoga and pioneers trying to impact the planet. pebble expanded to events in 2019, producing 4 large scale consumer festivals in London and is focusing on creating positive digital communities this year.

https://pebblemag.com Twitter, Facebook and Instagram: @pebblemagazine

Tania Diggory, Founder of Calmer

Tania is Founder and Director of Calmer, an award-winning training organisation that empowers entrepreneurs and purposeful teams to nurture good mental health and wellbeing. Author of This Is Calmer: Inspiration, support and encouragement for the entrepreneurial mind, and Working From Home: The Complete Calmer Guide To Remote Working, Tania has run three different businesses before the age of 30 and is passionate about raising awareness about the importance of balancing mental wellbeing with business success. Since 2016, Tania has consulted and trained over 300 companies on their mental health and wellbeing strategy, on top of regularly delivering public talks, online and offline.

www.thisiscalmer.comTwitter, Facebook and Instagram: @thisiscalmerTwitter only: @TaniaDiggory

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Imelda Fossu, Entrepreneur, Speaker and Marketer

Having started her first business at aged 19, Imelda went on to raise over £400,000 investment and work with many celebrities and international brands. Imelda is very vocal around start-up financing and start-up debt, having been featured on this topic on publications such as ITV, BBC and Metro UK. Imelda currently consults part-time with Foundervine and has also recently launched Virtual CEO - a virtual platform for hiring and managing remote teams:www.virtualceo.io

Linkedin: www.linkedin.com/imeldaInstagram: @imeldafossu

Michelle King, Founder of Adventure Yogi

Michelle has been working in the wellness industry for over 17 years, originally starting out as a sports therapist and yoga teacher. Adventure Yogi was born in 2006 before there was a ‘wellness industry’ and people didn’t know what a yoga retreat was! Over the past 14 years, she has successfully run over 450 retreats and had over 4000 happy guests, had press in all broadsheets and has a team of 15. The current climate has made her have to re-think fast her current offerings, and so, in 2 months she has put her business online and now offers a sister business called ‘That Retreat Feeling’ which consists of an online yoga studio with 14 yoga classes a week and 5 teachers from her retreat teams and ‘DIY-at-home’ downloadable retreat packages that work in combination with the online studio to create bespoke yoga retreat days.

www.adventureyogi.comFacebook: @adventureyogiyoga Instagram: @adventureyogi

Our Headline Partner

Barclays Eagle Labs

A platform to connect the UK’s entrepreneurial community Eagle Labs are a growing national network of incubator spaces that provide business incubation, mentoring, co-working and office space for ambitious high-growth businesses, as well as digital skills development and rapid prototyping through onsite digital fabrication equipment and Industry 4.0 expertise at many of our sites. By cultivating a community of likeminded entrepreneurs through providing a collaborative work environment, access to their peers and opportunities to maximise growth through digital connections, curated events and funding opportunities, Eagle Labs are able to help start-ups to grow at pace. Eagle Labs also specialises in positively disrupting key industries by bringing together key corporate players, industry bodies, leading universities and start-ups to enable rapid innovation and investment by asking them to collaborate and currently have dedicated LawTech, HealthTech and AgriTech industry-aligned programmes. With 25 Eagle Labs across the country and more in the pipeline, our focus is to help to connect, educate and accelerate ambitious UK businesses and entrepreneurs.

https://labs.uk.barclaysLinkedIn: www.linkedin.com/showcase/barclays-eagle-labsTwitter: @eagle_labsFacebook: @eaglelabsInstagram: @eaglelabs

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Our PartnersPlus Accounting

As you would expect from a firm of chartered accountants, we offer a comprehensive range of tax and accounting services. So whether you are just starting out or thinking about selling your business, we can provide you with the support and guidance that you need to keep control of your finances and plan your affairs for maximum efficiency. What makes us stand out from the crowd is our genuine interest in you and your business. We take time to understand what is important to you and then tailor our services to your requirements. Whether this means helping you to set up a Xero accounting system, improving the profitability of your business or advising on complex tax issues, we can help you with all of these matters.

www.plusaccounting.co.ukLinkedIn: www.linkedin.com/company/plus-accounting-chartered-accountantsTwitter: @PlusAccountingFacebook: @PlusAccountingBrightonInstagram: @plusaccounting_

Hatch Enterprise

Building a fairer society by supporting diverse founders into business, Hatch provides community-based entrepreneurship programmes to emerging entrepreneurs through an eco-system of support that includes the provision of knowledge and mentorship.

https://hatchenterprise.orgLinkedIn: www.linkedin.com/company/hatch-enterprise-ukTwitter: @HatchEnterprise Facebook: @HatchEnterpriseInstagram: @hatchenterprise

Let’s Do Business Finance

Let’s Do Business Finance supports businesses across the South East to launch, grow and thrive by providing loans from as little as £500 to £100k to pre-starts, early starts and established businesses. We are official delivery partners of The Start Up Loans Company, offering finance from £500 to £25k to support the launch of start-ups and develop those that have recently started along with free, one-to-one mentoring. As well as supporting start-ups, we are continuing to deliver Business Loans to help established companies scale-up, discover opportunities and continue to grow with finance of up to £100k. We are also one of the 40 approved providers delivering the Coronavirus Business Interruption Loan Scheme (CBILS), with loans available from £50,001 to £100,000 to fund businesses adversely affected by the Covid-19 pandemic. Interest and fees are covered by the Government for the first year, there are no setup or early repayment costs to worry about, plus capital repayment holidays up to 12 months are available. 

As part of Let’s Do Business Group, our services range from business finance and support to bespoke training and workshops. Delivered in partnership with NatWest, our free Women’s Start Up Programme, Her Biz, is tailored to equip aspiring female entrepreneurs with the skills and knowledge to launch their new business venture with confidence. The workshops are delivered in East Sussex and Kent throughout the year as we aim to increase the support available for women in business and encourage more entrepreneurs to bring their vision to life.

www.letsdobusinessfinance.co.uk LinkedIn: www.linkedin.com/company/let%27s-do-business-groupTwitter: @ldbgroupFacebook: @letsdobusinessgroup

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Our Media PartnerShake It Up Creative

We champion creative design and communication by delivering great marketing solutions through a creative, results-driven and loving approach to business needs. Working with our clients, not just for them, we provide web, graphic design, marketing, PR and SEO services to SMEs, local authorities and charities. In addition, we love to contribute to the business community by attending and speaking at events to both connect with others and to add value where we can.

www.shakeitupcreative.comLinkedIn: www.linkedin.com/company/shake-it-up-creativeTwitter: @shakeitcreativeFacebook: shakeitupcreative

Our Community PartnerRISE

RISE is a Sussex-based charity that supports people affected by domestic abuse and violence. RISE stands for Refuge, Information, Support and Education. Our vision is freedom from abuse and violence: we support survivors from crisis and early intervention, through to recovery and onwards into safe and healthy futures. Apart from our support and advice services, we also run community programmes which help survivors to connect and thrive, and ultimately be free from abuse.

www.riseuk.org.ukLinkedIn: www.linkedin.com/company/rise-refuge-information-support-and-educationTwitter: @riseukFacebook: @riseuk

Start Up Loans from as little Start Up Loans from as little as £500 to £25kas £500 to £25kProud sponsors of Re-Defined Virtual, Let’s Do Business Finance deliver Start Up Loans and free mentoring across the South East to help your business thrive.

Ayesha received a Start Up Loan to support the launch of Honey Corn, a gender-neutral, sustainable skincare range. As well as leading a botanical skincare revolution, the ethical brand is campaigning to increase the bee population and support beekeepers across the developing world.

Ready to make your vision a reality? Contact our team today.

‘Receiving business support is vital for many SMEs, and it has helped my start-up develop into a successful and sustainable business.’

Ayesha IbrahimFounder of Honey Corn

Read more:bit.ly/honeycorn

loans@ldbgroup.co.uk 0844 415 2272

letsdobusinessfinance.co.uk

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