reaching global audiences with live streaming technology
TRANSCRIPT
![Page 1: Reaching Global Audiences with Live Streaming Technology](https://reader031.vdocuments.net/reader031/viewer/2022032619/55c27a7fbb61eb2b528b475f/html5/thumbnails/1.jpg)
REACHING GLOBAL
AUDIENCES WITH LIVE
STREAMING TECHNOLOGY
A look at Periscope and Meerkat
![Page 2: Reaching Global Audiences with Live Streaming Technology](https://reader031.vdocuments.net/reader031/viewer/2022032619/55c27a7fbb61eb2b528b475f/html5/thumbnails/2.jpg)
OMG! WTH? WHAT ARE THESE WORDS?
Meerkat and Periscope allow you to capture and broadcast, live, from your mobile phone onto social media.
![Page 3: Reaching Global Audiences with Live Streaming Technology](https://reader031.vdocuments.net/reader031/viewer/2022032619/55c27a7fbb61eb2b528b475f/html5/thumbnails/3.jpg)
CAN’T WE DO THAT ALREADY?
While live streaming technology isn’t new, Periscope and Meerkat put it in the palm of your hand!
Mobility! Reach people faster than before! Meet people where they are!
![Page 4: Reaching Global Audiences with Live Streaming Technology](https://reader031.vdocuments.net/reader031/viewer/2022032619/55c27a7fbb61eb2b528b475f/html5/thumbnails/4.jpg)
MEERKAT
Made a splash launching at SXSW
Must signup through Twitter
Comments are easy to see when posted
Users shown at top Easier to see relevant followers
![Page 5: Reaching Global Audiences with Live Streaming Technology](https://reader031.vdocuments.net/reader031/viewer/2022032619/55c27a7fbb61eb2b528b475f/html5/thumbnails/5.jpg)
MEERKAT
Easier to start streamingQuality can be questionable
Harder to find (Twitter) friends within the app after Twitter cut off social graphs
Everything you do is reflected on Twitter – likes, comments, etc.
Can now toggle off
![Page 6: Reaching Global Audiences with Live Streaming Technology](https://reader031.vdocuments.net/reader031/viewer/2022032619/55c27a7fbb61eb2b528b475f/html5/thumbnails/6.jpg)
PERISCOPE
Bought by Twitter and launched after Meerkat
More traditional layout with tabs at bottom
Can easily follow anyone you follow on Twitter
Better visual experience – both in app and streaming
![Page 7: Reaching Global Audiences with Live Streaming Technology](https://reader031.vdocuments.net/reader031/viewer/2022032619/55c27a7fbb61eb2b528b475f/html5/thumbnails/7.jpg)
PERISCOPE
Likes and comments are contained within the app
Have to open a text box to see who’s watching and to comment Difficult to see comments after posted.
Can like whenever – hearts show moments of engagement
Shows performance stats on retention, number views and average viewing time after live stream ends
![Page 8: Reaching Global Audiences with Live Streaming Technology](https://reader031.vdocuments.net/reader031/viewer/2022032619/55c27a7fbb61eb2b528b475f/html5/thumbnails/8.jpg)
USAGE
Event marketing Behind the scenesAnnouncementsInterviews
Supplement customer research See how and what they
watchProduct demos / art
toursCan save to camera roll
Celebs British Museum Blanton Museum The Met TV Shows YOU!