reaching out with linkedin
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tips for using LInkedIN for school advancementTRANSCRIPT
Reaching outwith LinkedIN
Travis WarrenWhippleHill, Inc.
LinkedIN Facts
LinkedIn has over 43 million members in over 200 countries and territories around the world.
A new member joins LinkedIn approximately every second
Half of the members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.
What’s LinkedIN ?
Professional Networking
Older demographic (late 30s, early 40s)
True “Small World” Network
Job Seekers
Let’s take a look ...
in April
7
Groups
Profile
The Basic Idea
Connections
“Social Network” A social anthropologist named JA Barnes coined “social network” 1958
small world experiment by social psychologist Stanley Milgram which suggested that two random US citizens were connected on average by a chain of six acquaintances.
six degrees of separation (1967)
8
Stanley Milgram
• http://oracleofbacon.org/cgi-bin/oracle/movielinks?firstname=Bacon%2C+Kevin&game=1&secondname=Tom+Cruise
3 Areas to Focus
Maintaining your own Profile
Using the Network
Maintaining a Group for your school.
Profilewith LinkedIN
Takeaways
Email [email protected] and request that high schools (or at least prep schools) be treated like Colleges and Universities. Shouldn’t be under “other”
Networkingwith LinkedIN
connection \kəˈnek sh ən\noun
1: a relationship in which a person is linked or associated with another person. A connection joins two peoples social networks together.
aka. “Friend” on Facebook
Groupswith LinkedIN
Takeaways
Join Linked In Yourself
Create a Linked In Group for your Alumni
If one exists, approach ‘group admin’
Promote the group on your website
Post “Join Group” hyperlink (URL) on your website
Takeaways
Email [email protected] and request that high schools (or at least prep schools) be treated like Colleges and Universities. Shouldn’t be under “other”
http://www.alumnifutures.com/2007/05/10_pros_and_4_c.html
http://doteduguru.com/id706-linkedin-alumni-group-tutorial.html