readers plus - news:rewired 26/6/10
Post on 21-Oct-2014
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Building an online community
(or how to swap your lurkers for readers plus)
Sam Shepherd, Digital Projects Co-ordinator, Bournemouth Daily Echo
If you build it, some will come•Lurkers
less than 3% of monthly UUs are registered to comment
•Shouters aka the green ink brigade
•Readers+
Readers plus are:• pernickity• critical• elsewhere• conversational• demanding• newsagents• delivery boys• brand ambassadors• reporters
How do you get them?
Talk to them.
• twitter • facebook• flickr• tumblr• your comments
a brief aside about numbers
46% direct traffic
41.3%search
but it's still worth doing•not all socmed traffic is measurable
•one reader plus is worth 10 lurkers*
•RPs want innovation, apps, tailored services.
(they might even pay, just because they like you)
*no, not based on actual figures
Twitterinstant, entertaining, conversational and
very social
time-eating media bubble that skews perspective
use it - engage with your followers - but don't let it rule your day
Facebook• the great untapped resource
• 50% of active users log in daily
• time spent on Facebook in UK = 6 hours a month
• 70,000 people already have Bournemouth connected to their profiles
Flickr
ready made communityready made content
ready made rulesvery specific interest range
but what if they don't like us?three facts:
1. you'll never please everyone2. they won't always agree with your
choices3. you may not always agree with your
choices
three rules:
4. be honest and civil5. don't respond by shutting down the
debate6. talk TO people, not about them
the time:reward ratio
to do it properly takes time
the reward is not always tangible
find the niche: learn what your readers want or need
build for the future
thank you