readers profile · motivaction results from reader & profile survey vogue living. research...
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![Page 1: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/1.jpg)
Readers profile
![Page 2: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/2.jpg)
Motivaction results from reader & profile survey
VOGUE LIVING
Research among 552 respondents spring 2020
![Page 3: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/3.jpg)
We proudly PRESENT the Vogue Living
READER
![Page 4: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/4.jpg)
“Vogue Living really makes you dive into another WORLD”
— quote respondent
![Page 5: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/5.jpg)
76% keeps the magazine
67 minutesis the average reading
time
70% would miss the Vogue
Living if it were no longer available
51% is a subscriber
40%is a single-copy
buyer
9%other
Respondenten
![Page 6: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/6.jpg)
“Vogue Living urges me to look further ONLINE”
— quote respondent
![Page 7: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/7.jpg)
Socio-demographic data
95% are women
61% lives in the Randstad
70% are highly educated
![Page 8: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/8.jpg)
Age
34% < 30 years
34% 31 to 45 years old
32% 46 years >
![Page 9: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/9.jpg)
“I read Vogue Living multiple times and I see
NEW things every time”— quote respondent
![Page 10: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/10.jpg)
Work
50% work more than 32 hours
a week
26%are self-employed
37%
earn more than 60k a year
21% earn more than 90k
a year
![Page 11: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/11.jpg)
“It is like travelling or going to a restaurant. It is
DISTINCTIVE...”— quote respondent
![Page 12: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/12.jpg)
97%Living ideas, interior
advice
97%Styling
96%Holidays, travel & city
trips
92%Cooking, eating,
visiting a restaurant
93% Design
Interests
91%Personal development
90%Fashion (trends)
94%Healthy lifestyle
75%Body care/makeup
66%Jewellery, watches,
accessories
![Page 13: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/13.jpg)
“Vogue Living always offers
INSPIRATION for new things”
— quote respondent
![Page 14: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/14.jpg)
72%follows the latest trends
in interior and living
64%considers luxury and comfort important
63%is often first aware of
the latest technologie/trends in his/her
environment
38% often also buys them
first
87%often visits a website
after reading
85%likes to spoil herself
with beautiful things
70%says people often ask
for their opinion when it comes to interior
design
60%to styling
54% to fashion 53% to food
Vogue Living reader is an early
adapter
![Page 15: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/15.jpg)
“Vogue Living is STYLISH and adds some
LUXURY to my home”
— quote respondent
![Page 16: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/16.jpg)
Home accessories53%
Clothing
52%
Holidays45%
Cosmetics/ personal care
34%
Shoes 33%
33% visits a home
accessory store every two or more weeks
30%regularly visits an
interior shop
50%visits a clothing store
every two or more weeks
Shopping & SPENDING Spend more than
average on
![Page 17: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/17.jpg)
“I often find the cover SO BEAUTIFUL that I leave it on the table as a
SHOWPIECE”’ — quote respondent
![Page 18: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/18.jpg)
Clothing€ 289
Home accessories€ 205
Accessoires € 89
Cosmetics/ personal care
€ 87
Trevel/vacation€ 4.280
Interior€ 2.085
Jewellery/watches€ 685
Tech for the home € 487
Kitchen appliances€ 325
Expensesper month
Expensesper year
![Page 19: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/19.jpg)
“I always find nice items for my WISHLIST in Vogue Living”
— quote respondent
![Page 20: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/20.jpg)
Interior 80%
Lifestyle69%
Design49%Travel31%
Inspirational71%
Stylish54%
Dreamworld33%
International/worldly33%
Relaxing28%
Luxurious26%
Vogue Living is an authority in the field of:
Applicable to Vogue Living:
![Page 21: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/21.jpg)
“An asset. HAPPY to find it in the mailbox”
— quote respondent
![Page 22: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/22.jpg)
I read Vogue Living because...
... Vogue Living keeps me informed of the latest trends
74%... Vogue Living inspires me to
buy
58%
![Page 23: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/23.jpg)
SEE YOUin Vogue Living!
![Page 24: Readers profile · Motivaction results from reader & profile survey VOGUE LIVING. Research among 552 respondents spring 2020. We proudly PRESENT . the Vogue Living READER “Vogue](https://reader033.vdocuments.net/reader033/viewer/2022043016/5f388e4e523e2b5b25253265/html5/thumbnails/24.jpg)
© 2020