readinGjuN ion

CONTEMPORARY HIG

H

STREET SHOPPIN

G MEETS:

INNOVATIVE

SHOPPING M

ALL

ONCE YOU GET ACCUSTOMED, YOU GET ADDICTED!

EXPECTED CONSTRUCTIO

N

START 2016

EXPECTED OPENIN

G

2020

FORE ST H

OLDIN

GS

BIG

FIVE, VILD

EV, RETEAM G

ROUP

SENEKAL & S

IMMONDS

BOOGERTMAN +

PARTNERS

LEAP

URBAN DYNAMIC

S

CIVIL CONCEPTS

MATLA

RETEAM GROUP

KATHRINE H

EIBERG

ISABELLA B

RODÉN

The vision of th

e Reading Junxio

n Development is

to create

a mixe

d-use envir

onment caterin

g for c

ommercial, busin

ess,

retail, insti

tutional a

nd resid

ential, a

ll supporte

d by an in

tegrated

public transp

ort sys

tem and linkin

g to public build

ings, sp

aces and

social fa

cilities.

The mass

ing of the nodal a

rea will b

e able to provid

e

for multi-

storey c

onstructio

n to ensu

re that th

e urban development re

tains

a human scale and acceptance. W

ithin th

e primary

urban core, it is

suggeste

d

that build

ing heights are betw

een 8 - 10 le

vels,

with

development a

t the other

nodes of a

lower s

cale, betw

een 4 - 6 flo

ors.

It is i

ntended that th

is urban m

assing w

ill provid

e a visible lin

k betw

een the pass

ing traffic

and proposed deve

lopment. This

mix of la

nd use and m

ulti-sto

rey approach w

ill aid in

the

surve

illance of th

e public spaces o

n a 24-hour basis

, and su

pport the prin

ciple of new urbanism

.

LIVE, WORK, P

LAY & SHOP

readinGjuN ion

DEVELOPER:

PARTNERS:

URBAN DESIG

N & A

RCHITECTS:

ENVIRONMENT C

ONSULTANT:

TOWN PLANNIN

G CONSULT

ANT:

TRAFFIC E

NGINEERS:

QUANTITY SURVEYORS:

PROJECT M

ANAGERS:

LEASIN

G TEAM:

readinGjuN ion

CONTEMPORARY HIG

H

STREET SHOPPIN

G MEETS:

INNOVATIVE

SHOPPING M

ALL

ONCE YOU GET ACCUSTOMED, YOU GET ADDICTED!

EXPECTED CONSTRUCTIO

N

START 2016

EXPECTED OPENIN

G

2020

FORE ST H

OLDIN

GS

BIG

FIVE, VILD

EV, RETEAM G

ROUP

SENEKAL & S

IMMONDS

BOOGERTMAN +

PARTNERS

LEAP

URBAN DYNAMIC

S

CIVIL CONCEPTS

MATLA

RETEAM GROUP

KATHRINE H

EIBERG

ISABELLA B

RODÉN

The vision of th

e Reading Junxio

n Development is

to create

a mixe

d-use envir

onment caterin

g for c

ommercial, busin

ess,

retail, insti

tutional a

nd resid

ential, a

ll supporte

d by an in

tegrated

public transp

ort sys

tem and linkin

g to public build

ings, sp

aces and

social fa

cilities.

The mass

ing of the nodal a

rea will b

e able to provid

e

for multi-

storey c

onstructio

n to ensu

re that th

e urban development re

tains

a human scale and acceptance. W

ithin th

e primary

urban core, it is

suggeste

d

that build

ing heights are betw

een 8 - 10 le

vels,

with

development a

t the other

nodes of a

lower s

cale, betw

een 4 - 6 flo

ors.

It is i

ntended that th

is urban m

assing w

ill provid

e a visible lin

k betw

een the pass

ing traffic

and proposed deve

lopment. This

mix of la

nd use and m

ulti-sto

rey approach w

ill aid in

the

surve

illance of th

e public spaces o

n a 24-hour basis

, and su

pport the prin

ciple of new urbanism

.

LIVE, WORK, P

LAY & SHOP

readinGjuN ion

DEVELOPER:

PARTNERS:

URBAN DESIG

N & A

RCHITECTS:

ENVIRONMENT C

ONSULTANT:

TOWN PLANNIN

G CONSULT

ANT:

TRAFFIC E

NGINEERS:

QUANTITY SURVEYORS:

PROJECT M

ANAGERS:

LEASIN

G TEAM:

readinGjuN ion

CONTEMPORARY HIG

H

STREET SHOPPIN

G MEETS:

INNOVATIVE

SHOPPING M

ALL

ONCE YOU GET ACCUSTOMED, YOU GET ADDICTED!

EXPECTED CONSTRUCTIO

N

START 2016

EXPECTED OPENIN

G

2020

FORE ST H

OLDIN

GS

BIG

FIVE, VILD

EV, RETEAM G

ROUP

SENEKAL & S

IMMONDS

BOOGERTMAN +

PARTNERS

LEAP

URBAN DYNAMIC

S

CIVIL CONCEPTS

MATLA

RETEAM GROUP

KATHRINE H

EIBERG

ISABELLA B

RODÉN

The vision of th

e Reading Junxio

n Development is

to create

a mixe

d-use envir

onment caterin

g for c

ommercial, busin

ess,

retail, insti

tutional a

nd resid

ential, a

ll supporte

d by an in

tegrated

public transp

ort sys

tem and linkin

g to public build

ings, sp

aces and

social fa

cilities.

The mass

ing of the nodal a

rea will b

e able to provid

e

for multi-

storey c

onstructio

n to ensu

re that th

e urban development re

tains

a human scale and acceptance. W

ithin th

e primary

urban core, it is

suggeste

d

that build

ing heights are betw

een 8 - 10 le

vels,

with

development a

t the other

nodes of a

lower s

cale, betw

een 4 - 6 flo

ors.

It is i

ntended that th

is urban m

assing w

ill provid

e a visible lin

k betw

een the pass

ing traffic

and proposed deve

lopment. This

mix of la

nd use and m

ulti-sto

rey approach w

ill aid in

the

surve

illance of th

e public spaces o

n a 24-hour basis

, and su

pport the prin

ciple of new urbanism

.

LIVE, WORK, P

LAY & SHOP

readinGjuN ion

DEVELOPER:

PARTNERS:

URBAN DESIG

N & A

RCHITECTS:

ENVIRONMENT C

ONSULTANT:

TOWN PLANNIN

G CONSULT

ANT:

TRAFFIC E

NGINEERS:

QUANTITY SURVEYORS:

PROJECT M

ANAGERS:

LEASIN

G TEAM:

RE

A DI N

GC

I T Y DI S

T RI C

T

A PLACE WITH STREETS LIKE NOWHERE

J O H A N N E S B U R G A MARKET PLACE FOR EVERYBODY

The new

Reading City District is situated

approximately 3km from Alberton CBD

and approximately 7km south-west of Johannesburg

CBD. It is located within the Ekurhuleni Metropolitan

Municipality, strategically abutting the border to the City of Johannesburg

Metropolitan Municipality.

Various access options are available to the site that link to the Alberton CBD, Basonia, Glenanda,

Glenvista & Ormonde areas. The N12 southern bypass bisects the site (from east to west), linking to the R59, which

provides further regional access to the north and south.

There is absolutely no reason why a safe, secure pedestrian centric high street environment cannot exist within the immediate confines of Johannesburg. Yet up until now this model has been restricted to western markets. Reading City District is the development to change this mind-set; all the best experiences from Europe, mixed with the expectations of the modern South African consumer.

Architecture sensitive to the human scale, with room for boutiques and international brands that feel more at ease with a flagship store on a pedestrian street to that of a shopping mall. The 550 metre long street is anchored on each end by two fantastic squares. The first is in front of the site’s original 1890’s farmhouse, one of Johannesburg’s earliest listed structures and home to one of early Johannesburg’s most prominent figures. It’s location in relation to the river and Acacia woodland creates one of the most scenic views in the region. At the other end, the pedestrian street is met by a vibrant square in front of the shopping mall, where major department stores have their own intriguing facades embracing the more commercial activities of Reading City District.

A safeguarding system covering the entire city district, the streets, the parking and the parks will ensure that all users feel at ease and are able to enjoy the ambiance of the setting and it’s benefits. As the city district is a blend of residential, commercial, business, retail and restaurants the streets never sleep. Urban humanity 24/7.

The traditional retail wants and needs are catered for, but what makes this shopping district really unique and attractive is ‘purposed spaces’ between the stores.

Leading retail architects are developing a design that allows the best version of both retailers and visitors to shine. One spectacular feature is the designed park, incorporating as much of the natural beauty of the existing site... where crystal clear water runs under 100 year old tree-scapes creating a perfectly balanced environment to rewind with a cup of coffee, a meal or just be one within this historically significant locale.

The mall not just opens onto the park but incorporates the tributary streets as well, so if you don’t have time to stop, you at least have time to do some quick window shopping. Large shopfronts allow maximum daylight in and temptation out; the most effective marketing design to ensure people revisit when they have time to spend and goods to buy.

Distance becomes manageable due to the pedestrian- centric design approach negating the need for large

expanses of on grade parking creating a divide between the city district and the mall. Generous parking is located in basement levels and on the

roof, securing traffic to all shopping levels.

Retail variance is a key driver in situating the development as an inclusive

operation; from low price fast fashion solutions to exlusive “to die for

fashion items”.

The dreamer and realist will both walk away

with a full bag and unique shopping

experience regardless of the size

of the wallet

R E A D I N G C I T YD I S T R I C T M A S T E R P L A N

PROPOSED DEVELOPMENT DATAG.L.A. (m2)

RETAIL 300 000

COMMERCIAL 200 000

RESIDENTIAL 500 000

TOTAL 1 000 000+

HISTORICAL HOUSE

SHOPPING MALL

550m HIGH STREET

18km

8km

Site

OR Tambo International Airport

JHBCBD

Reading InterchangeN12

N12

R59

R59

LEGEND:

Reading Interchange