attractive index

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ENVIRONMENTAL AND URBAN

ECONOMICSThe attractive index of Coxs Bazar,

Bangladesh

This work contains a case study of attractive index of Coxs Bazar in Bangladesh, top of

the 7th natural wonders in the world including some images and brief description of

the city providing basic natural, geographic and climatic information.

2011

MD. MAHBUBUR RAHMAN (765524)

Politecnico Di Milano10/20/2011


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Case Study: The Attractiveness Index

COXS BAZAR- BANGLADESH

Longest natural sea beach in the World

Natural potential

Hotel Sea Palace

Luxurious accommodation for tourists


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Location

Cox's Bazar is a town, a fishing port and district headquarters in Bangladesh. It is knownfor its wide sandy beach which is the world's longest natural sandy sea beach. It is an

unbroken 125 km sandy sea beach with a gentle slope. It is located 150 km south of

Chittagong. Coxs Bazar is also known by the name "Panowa", the literal translation of

which means "yellow flower". Its other old name was "Palongkee. Located along the Bay

of Bengal in South Eastern Bangladesh, Cox's Bazar Town is a very big port and health

resort. But it is mostly famous for its long natural sandy beach. The municipality covers

an area of 6.85 km with 27 mahallas and 9 wards and has a population of 51,918. Cox's

Bazar is connected by road and air with Chittagong. Cox's Bazar town with an area of

6.85 km, is located at 21350N 92010E and bounded by Bakkhali River on

the north and East, Bay of Bengalin the West, and Jhilwanj Union in the south.

Climate

The climate of Bangladesh is mostly determined by its location in the tropical monsoon

region: high temperature, heavy rainfall, often excessive humidity, and distinct seasonal

variations. The reversal of the wind circulation between summer and winter is another

important feature of the climate of the country. The climate of Cox's Bazar is mostly similar

to the rest of the country. It is further characterized by the location in the coastal area. The

annual average temperature in Cox's Bazar remains at about a maximum of 34.8 C and a

minimum of 16.1 C. The average amount of rainfall remains at 4,285 mm.


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The Attractive Index

Basic Criteria Awarded Value

Criteria A = natural tourist resources 40%

Criteria B = anthropic tourist resources 30%

Criteria C = technical-material facilities 16%

Criteria D = general infrastructure 14%

SUB-CRITERIA - A

CRITERIA-A Awarded Value Weighted value

Land scape -A1 7 3 21

Relief -A2 5 3 15

Climate -A3 5 3 15Water Network -A4 4 2 8

Fauna -A5 3 1 3

Flora -A6 2 2 4

Protected Area -A7 3 3 9

Therapeutic Factors -A8 7 1 7

Quality Of Environment -

A9

4 3 12


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The Attractive Index SUB-CRITERIA - B

CRITERIA-B Awarded Value Weighted

value

Historic and art

Monuments -B1

7 2 14

Archeological Vestiges -B2 3 3 9

Churches and monasteries

-B3

4 0 0

Museums -B4 4 2 8

Traditional Architecture -B5

3 2 6

Crafts and Handicrafts -B6 4 2 8

Traditional Customs -B7 5 3 15

SUB-CRITERIA - C

CRITERIA-C Awarded Value Weighted

value

Accommodation Units -C1 5 3 15

Tourism food units -C2 4 3 12

Balance therapy treatment

units -C3

4 1 4

Recreations Units -C4 3 3 9


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The Attractive Index SUB-CRITERIA - D

CRITERIA-D Awarded Value Weighted

value

Ways of Access -D1 7 2 14

Urban network -D2 5 2 10

Ecological points for collecting

waste -D3

2 2 4


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The Attractive Index

Criteria A = 94

Criteria A = 4.178 (awarded value)

Criteria B = 60

Criteria B = 2.572 (awarded value)

Criteria C = 40

Criteria C = 1.600 (awarded value)

Criteria D =28

Criteria D = 1.301(awarded value)

The attractiveness index

Ia = (94x0.4) + (60x0.3) + (40x0.16) + (28x0.14)/ 23Ia = 2.867


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COMMENTSAn analysis of the city of Coxs Bazar for the evaluations of tourist attractiveness

are revealed following key features:

Cox's Bazar, the most popular tourist spot in Bangladesh, is visited by a large

number of tourists from many countries each year.

Lot of fascinating parks and tourist spots , fabulous beach points and sunset

points near the town

Saint Martin, one of the fascinating coral island in the world just few km far

from the Coxs Bazar

Now Cox's Bazar is the top listed seven natural wonders in the world

Need also some improvement in water supply system, urban network andcollecting waste from ecological points of view

It has yet to become a major international tourist destination, due to lack of

publicity.

attractive index

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