real groovy
DESCRIPTION
TRANSCRIPT
Chase Erceg4976828
This is Real Groovy…
A New Zealand Music Retail Store
Current situation…
Large decrease in music CD sales
Mainly affected by…
Change in market from CD’s to Digital Music
Increasing Competition from Big Retailers who can buy in bulk and sell for cheap
Illegal music downloading
And..
Highly competitive prices of digital music
V.S.
Reason contributing to why consumers purchase digital music legally or illegally
Convenience of access e.g. at home
Little or no cost
Ability to download single songs rather than whole albums
Ability to download music before out on CD
‘Real Groovy’ has a very large back catalogue
Which holds a strong competitive advantage
Offers a Large variety
A huge collection of vinyl's, CD’s and DVD’s including 2nd hand
But comes at a cost…
products are more expensive than their competitors.
Boom of portable music devices
Development of technology and popularity of portable media devices such as iPods, which require mp3 or digital music files have taken over the market.
Also making the demand for CD’s decrease dramatically
Other companies’ solutions…
International music retailer “HMV”, decided to change with time and create a digital download service called “HMV digital”
Other companies such as “Amplifier”, have also created this service
Summary
Decreasing market for CD’s and increasing market for digital downloads
Real Groovy’s variety helping to set them apart but coming at a cost
Recommendations…
Create an online music store
Attempt to get same variety of music online
Advertise the attribute to try an attract customers from all around the world
Notes: All information in this slideshow come from my
previously written business report
All pictures in this slideshow have been found through the search engine, Google
Addresses:http://www.twistingthrottle.com/images/real-groovy.gif
http://www.realgroovy.co.nz/images/assetimages/info_auckland1.jpg
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http://www.dr-pepper.de/images/xp_boot/MusicPirate.jpg
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http://www.clubflix.co.uk/global/images/Itunes.jpg
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http://www.freedomscientific.com/LSG/imgs/200701_images/cd.jpg
http://www.d-silence.com/graphics/retro/retrocd-r2.jpg
http://tbn0.google.com/images?q=tbn:6mwxSHGh9nFd9M:http://www.dvdcollections.co.uk/i/rental-feature-dvd.jpg
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http://www.dayinscience.unsw.edu.au/Images/wwd_world2.jpg