real maker advertising presentation 2003

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New Power Point Presentation of REAL MAKER ADVERTISING AGENCYCastro Verde, Efril L.Murillo, Jessica M.Payos, Clarissa C.Quinatadcan, Robert M.Vela, Marie Belle M.MWF- 5:00-6:00pm MARKETING MANAGEMENT

TRANSCRIPT

Page 1: Real maker advertising presentation 2003
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It is great pleasure for us to introduce to you the REAL MAKER ADVERTISING AGENCY, Located at 3rd floor SM Sta. Mesa, our business are offering a quality and modern way of making ones advertisement.

The print media have always been a popular adverting medium. Adverting products via newspaper or magazines is common practice. In addition to this, the print media also offering options like promotional advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publication.

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For instance an advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular newspaper with high readership. The price of print ads also depend on the supplement in which they appear, for example an advertisement in the glossy supplement costs way higher than that in the newspaper supplement which uses a mediocre quality paper.

The Business engages in advertising services, which will meet each customer’s criteria and demands. It will be registered as a corporation. By means providing various offers, packages and additional services, the business operation will run in an efficient and affective way.

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The prominent aim to analyze and examine the feasibility study and profitability of the purposed business, feasible in the sense that studying weather there is really a demand in the area since it is located in SM Sta. Mesa.

Our Company is new to this industry, but we will make sure to provide high quality of service. The people behind this company will be trained and we have great understanding in this business , since we all Marketing Management. Now, we are ready to face another milestone will be crossed in the coming five years by our company

We will hire qualified on the job specifications stated to refrain untrustworthy and negligent employees.

Since we are new in this industry we will offer promos and other privileges to those first 10 companies who wants to enjoy our services.

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The Mission of REAL MAKER ADVERTISING AGENCY is to develop and produce the real quality of Advertising Service, by giving a total satisfaction to our valued customers. We will also provide a peaceful way of earning profit between our competitors. REAL MAKER ADVERTISING AGENCY also wants to envied the power of new technology to make one’s advertisement unique and creative.

 

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REAL MAKER ADVERTISING AGENCY envisions itself to be the highest Advertising Agency in the Country.

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To built a good relationship to our clients and acknowledge by different companies as well as the different Advertising Agency in the Philippines.

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In forming a business, attention should be given to the legal form which the business should be organized. The proponents of the project chooses the corporation form of the business organization.

Corporation is an artificial being created by the operation having the right of succession and the powers, attributes and properties expressly authorized by law or incident to its existence.

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1. Stockholders have limited to corporate creditors.2. Stockholders can transfer their share of stocks

without the consent of the stockholders or the Board of Directors.

3. Management is centralized in the Board of Directors.

4. Greater ability to acquired or generate more capital or fund.

5. The corporation’s power of succession enables it to enjoy continuously existence.

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Hiring of Graphic Designer- every applicant should submit their Resume and Diploma as a proof of having knowledge about Graphic Design. At least 2 years experience in any Advertising Agency.

Hiring of Assistant of Graphic Designer- should also submit Resume and Diploma as a proof of having knowledge about Graphic Design.

Selection of Candidates- in selection of candidates we consider the Educational Background and Work Experience.

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Submission of Graphic Artist Masterpiece - we will required the selecting candidates any of their masterpiece to determine their Capabilities and Uniqueness in making Ads.

Selecting Graphic Design - the member of the board will view and evaluate their masterpiece to be graded.

Contractual Agreement - this will be served as the agreement of salary, incentives and benefits.

Submission of Requirements - this Required to assure the personal background and formality of hiring an employee.

Selecting the Graphic Designer and Assistant Graphic Artist- we will hired those chosen applicant to be our Graphic Designer and Assistant Graphic Designer and be part of REAL MAKER ADVERTISING AGENCY.

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INTRODUCTION:Marketing is the analysis of customers, competitors and

the company itself combining its understanding into an overall assessment of what segment exist, deciding on targeting the most profitable segments, position.

How to position is very good question? Well this is where the tactics come by branding correctly, advertising by communication via email, letter or any is really responsible for success of the product or company being introduce.

Marketing is primarily needed for the success of a business. Marketing will help the marketers to know what kind of product or services is demand in the market, this can be done with the use of market research. Marketing will also help the marketers on how to lunch its product or services to be will known in the market.

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The competitiveness of a newly establishment business usually lies on the price. They are certain factors that should be considered in determining the price, such as competitive situation in both direct and indirect competition; producer’s marketing objective; the level of demand and the cost of the price determinations.

The management needs to consider these elements to

select an appropriate method of price competition. Furthermore, the management should have alternatives in case these methods don’t make it in the market.

REAL MAKER ADVERTISING AGENCY will focus on offering services with high quality but with reasonable prices. Cost of service will vary depending on the packages that our clients avail.

          

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The awareness of the customers on the existence and the service of REAL MAKER ADVERTISING AGENCY is to established.

Therefore the effective promotion of the business is necessarily endeavored to ensure that the customers acquire adequate information of REAL MAKER ADVERTISING AGENCY.

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REAL MAKER ADVERTISING AGENCY is located at 3rd floor SM Sta. Mesa Manila. The area was chosen due to its visibility and accessibility to the people and clients. One of the main reasons why the proponents concluded that the place is feasible is because it is located in a good place where in advertising is our main services that the business will render is not being rendered by the competitors’ business near the area.

          

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There are several institutions that are near the area, such as business establishment, banks, universities, police station and barangay hall. This will help the business in rendering and offering the services to the prospective clients.

Road signs will be strategically located in

the area so that the business site would be more accessible and easy to locate. REAL MAKER ADVERTISING AGENCY will also make sure that peace and order is maintained in the area. Parking lot is available for the automobiles of the clients.

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The strength of the company will depend on the renders its services. The proponents will provide quality of service depending on the preferences of the customers. Aside from this, the company will maintain good reputation as well as good ambiance. All of this will give total satisfaction and value to the prospective customers.

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To entire the prospective customers, there will be initial actions to ensure that they are have an adequate knowledge and understanding of the existence of the business.

Advertising at any level is inherent in achieving projected revenue for the services.

REAL MAKER ADVERTISING AGENCY adopted some promotional activities and strategies to inform the general public. As an initial advertising, leaflets and that contain the place, price and services offered by the company. Compact discs will be distributed to the prospective clients. These compact discs are design with the name and logo of the company that contains pictures and designs. Road signs will be posted in high ways and primary roads near the location, to help the clients to locate the place of the business. Business cards will be given to the employees and the agents to be easily identified when transacting with the clients. Web site of the company will be establish that contain vital information such as location, contact numbers as well as the Mission, Vision and Goal of the company.

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The proponents will visit different business establishment to promote the services of the REAL MAKER ADVERTISING AGENY. Calling cards will be distributed to the business establishments. This will contain five (5) to ten (10) percent discount and can be availed of by the card holder within one year. Leaflets and brochures will be given to them. The said leaflets and brochures will contain information regarding the company’s place, price, services and packages offered.

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Over-sees and directs all aspects of a scenic décor project's planning, production and design - from conception, proposal creation and budgeting through project pre-production, installation and completion. Develops design studies for event set-up requirements such as, but not limited to, stage design, booth design, centerpiece design, layout, interior design, etc. Production of design studies. Coordinates with different suppliers to ensure the translation of design to actual set-up requirement. Directs, supervise and manage the over-all event look during an event. Conducts ingress and egress for each event. Monitors and supervises the production of set-up requirements. Conducts set-checks.

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events management and conceptualization events staging and logistics management school and retail activation promotions management publishing

Creative Juice has been servicing some of the top corporations in the country, as well as the local market’s most loved brands since 2001. Its valued clients (past and current) include:

Abenson Avant Aloha Boardsports Asia Brewery Inc. Boysen Paints Philippines Inc. The Coffee Bean & Tea Leaf Glaxo Smithkline Philippines Inc. Janssen Pharmaceutica Rockwell Land Corporation Terry S.A. Inc. (distributor of Havaianas, David and Goliath & Pininho)

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special events production consumer marketing sales promotion direct marketing audio & video talents manpower graphic design merchandising collateral production interactive technology research

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4 P’sC R EATIV

E J U IC EM AN ILA

B B D OG U ER R E

.R O IN C

N ELS ISAD VER TI

S IN GAG EN C Y

FU S IO NAD VER TIS IN G

MAR KETI N G H U B

IN F IN ITE AD EAS

AD VER TI S IN G

AG EN C Y

PLACEUnit I & J 2nd floor Aguirre Bldg. 108 H.V Dela Costa

Makati City

11th floor Insular Life Building

Ayala Avenue Corner Paseo de

Roxas Makati City

1043 D Delfan Street Makati City

Unit 910 jade Bldg 71 Aurora blvd. Quezon City

2nd floor phoenix bldg. 33

Kamuning Road Quezon City

PRODUCTPromotions

Management, Publishing,

events management and conceptualization

Full Service events,

Promotions Management,

Talents, Booking, Graphic Design, Audio and Video

Talents

Graphic Design, Sports Marketing,

Talent Booking

Special events, Production, Sales

Promotions, Direct Marketing, Audio and Video

Talents

Talent Booking, Set Design,

Graphic Design

PROMOTION Commercial Ads,

T.V Ads Publishing Malls Internet

PRICE Millions (depends on seconds/minutes)

Millions (depends on seconds/minute)

Millions (depends on seconds/minutes)

Millions (depends on seconds/minutes)

Millions (depends on seconds/minutes)

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BRAND PRICE BRAND PRICE BRAND PRICE

Camera Canon 29,950 Olympus 13,995 Nikon 41,109

Video Camera Canon 49,950 Nikon 41,109 Sony 22,999

Desktop Computer HP 31,990 Compaq 23,990 - -

Laptop Samsung 30,990 Toshiba 25,990 Acer 23,900

Fax Machine CX-W 5,790 Sharp 4,627.84 - -

Scanner Canon 2,265 - - - -

Printer Canon 4,495 Epson 3,895 HP 4,998

Photo Printer Canon 3,000 Epson 7,000 - -

Telephone Panasonic 509.75 Alcatel 749.75 V-tech 1,494.75

Flat Screen TV (LCD) Sony 39,999 Panasonic 26,900 LG 59,990

Wall Mount Sanus 17,999 - - - -

Air-con LG 25,995 M-Canada 24,500 Panasonic 29,999

Water Dispenser American Home 7,499 Dowell 5,495 Sapoe 5,768

Coffee Maker Hanabishi 629.75 Dowell 700 Krups 3,898

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Camera- Canon Camera has a video and promo like package stand, it will help to minimize our expense.

Video Camera- Compare to other brand Sony is also a known brand when it comes to video, but its price is cheaper than to other.

Desktop Computer- in choosing the Desktop PC we consider its promotion because Compaq CQ3478L has a package of keyboard, mouse, speaker and webcam.

Laptop- we choose Samsung Laptop is it because it has a WI-FI ready.

Fax Machine- Sharp Fax Machine is more cheaper than the other brand while its features is the same compare to other brand.

Scanner- We choose Canon Scanner because it price is cheaper and it has a one year warranty to assure the product quality.

Printer- Even HP printer is the most expensive one, who choose it because it offer high quality of print, we want to assure that our company can produce quality printing.

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Printer- Even HP printer is the most expensive one, who choose it because it offer high quality of print, we want to assure that our company can produce quality printing.

Photo Printer- Also Photo Printer, HP can give more quality of printing.

Telephone- V-tech telephone is wireless that why we choose it because if we want to go to other table we can bring the telephone immediately.

Flat Screen TV- we all know that Sony brand gives assurance that their product can give better that other, we choose Sony Bravia because we also see in actual that Sony is more lighter.

Wall Mount- there is only Wall Mount that we Canvas Sanus but we are also satisfied to its quality and price.

Air con- in choosing our air con LG is the best among the others, because it has a long time known in giving quality air con.

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Water Dispenser- Sapoe Water Dispenser is automatic shut down when it sensor that there is no water. It also drain unlike the others it will not shutdown.

Coffee Maker- We choose Dowell because compare to other brand it is the only brand of coffee maker offering one year warranty.

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4P’s Place Product Promotion Price

Camera SM appliance center Canon Camera with Video Complete package with stand & bag

29,950

Video Camera SM appliance center Sony Video Camera Complete package with stand & bag

22,999

Desktop Computer SM Octagon Compaq Desktop computer Complete Package of Keyboard, mouse, speaker & webcam

23,990

Laptop SM appliance center Samsung Laptop WI-FI Ready 30,990

Fax Machine SM appliance center Sharp Fax Machine GSM Voice, G3 Fax, copier, Scanner and printer

4,627.80

Scanner SM appliance center Canon Scanner 0% interest good for 6 months 2,265

Printer SM appliance center HP Printer 0% interest good for 6 months 4,998

Photo Printer SM Octagon HP Photo Printer 0% interest good for 6 months 3,000

Telephone SM appliance center V-tech Telephone Wireless Telephone 1,494.75

Flat Screen TV (LCD) SM appliance center Sony Bravia LCD TV 0% interest good for 6 months 39,999

Wall Mount SM appliance center Sanun Wall Mount 0% interest good for 6 months 17,999

Air-con SM appliance center LG Conditioner 0% interest good for 6 months 25,995

Water Dispenser SM appliance center Sapoe Water Dispenser Water dispenser w/ cooler & automatic shutdown

5,768

Coffee Maker SM appliance center Dowell Coffee Maker 0% interest good for 6 months 700

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BRAND PRICE BRAND PRICE BRAND PRICE

Computer Table BFF-marquis 8,055 Sanyang 1,125 - -

Office Table Sanyang 2,395 - - - -

Conference Table BFF- simpliflex 30,398 BFF- flipper 34,398 BFF- victoria 34,398

Office Chairs Sanyang 2,160 - - - -

Filing Cabinet Sanyang 835 - - - -

Sala Set BFF- agnese 34,998 BFF-tiffany 76,498 - -

Coffee Set Khine 139.75 Luna 139,75 C-Cappuccino 349.75

Water Set Izze 249.75 Pasadena 249.75 Eskimo 199.75

Furniture and Fixtures

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